--- title: "Academy Funeral Services vs Lamb & Hayward: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Academy Funeral Services or Lamb & Hayward? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/academy-funeral-services-vs-lamb-and-hayward" publisher: "Brandwave" --- # Academy Funeral Services vs Lamb & Hayward: Which is more popular by branded search in New Zealand? Which is more popular in search, Academy Funeral Services or Lamb & Hayward? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Academy Funeral Services and Lamb & Hayward - **Competitive set**: Christchurch funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Academy Funeral Services Share of Search**: 7.7% - **Lamb & Hayward Share of Search**: 70.7% ## Which is more popular in search, Academy Funeral Services or Lamb & Hayward? - In August 2026, Lamb & Hayward had more branded searches than Academy Funeral Services among christchurch funeral directors in New Zealand. Lamb & Hayward was estimated to have 7.2K branded searches compared to Academy Funeral Services’ 790, and held a 70.7% Share of Search versus Academy Funeral Services’ 7.7%. - Lamb & Hayward was ahead of Academy Funeral Services in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Academy Funeral Services’ estimated Share of Search among christchurch funeral directors in New Zealand moved from 4.2% to 7.7%, and its estimated monthly branded searches moved from 400 to 790. - Across the 11 months ending August 2026, Lamb & Hayward’s estimated Share of Search among christchurch funeral directors in New Zealand moved from 65.1% to 70.7%, and its estimated monthly branded searches moved from 6.2K to 7.2K. ## How did search popularity change for New Zealand christchurch funeral directors in August 2026? - In August 2026, Academy Funeral Services gained estimated Share of Search among christchurch funeral directors in New Zealand, from 6% to 7.7%. - In August 2026, Lamb & Hayward gained estimated Share of Search among christchurch funeral directors in New Zealand, from 69.1% to 70.7%. ## Month by month | Month | Academy Funeral Services estimated searches | Academy Funeral Services Share of Search | Academy Funeral Services rank | Lamb & Hayward estimated searches | Lamb & Hayward Share of Search | Lamb & Hayward rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 400 | 4.2% | 4 | 6.2K | 65.1% | 1 | | Nov 2025 | 510 | 6.4% | 4 | 5K | 62.2% | 1 | | Dec 2025 | 330 | 4.6% | 4 | 4.8K | 66.3% | 1 | | Jan 2026 | 430 | 6% | 4 | 4.5K | 62.5% | 1 | | Feb 2026 | 340 | 5.5% | 4 | 4.3K | 70.1% | 1 | | Mar 2026 | 630 | 7.4% | 4 | 5.7K | 67.8% | 1 | | Apr 2026 | 620 | 8.2% | 4 | 4.9K | 64.5% | 1 | | May 2026 | 530 | 6.3% | 4 | 5K | 59.9% | 1 | | Jun 2026 | 460 | 5.5% | 4 | 4.4K | 51.9% | 1 | | Jul 2026 | 520 | 6% | 4 | 6K | 69.1% | 1 | | Aug 2026 | 790 | 7.7% | 4 | 7.2K | 70.7% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Academy Funeral Services’ and Lamb & Hayward’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Academy Funeral Services**: Measured on the search terms “academy funeral services” and “academy funeral services christchurch”, summed into one figure. - **Lamb & Hayward**: Measured on the search terms “lamb & hayward”, “lamb & hayward christchurch”, “lamb & hayward near me”, “lamb and hayward”, “lamb and hayward christchurch”, “lamb and hayward crematorium”, “lamb and hayward funeral”, “lamb and hayward urns”, “lamb and hayward westpark”, “lamb hayward”, “lamb hayward christchurch”, “lambandhayward co nz” and “lambhayward”, summed into one figure. - [Academy Funeral Services profile](/demand/nz/brands/academy-funeral-services) - [Lamb & Hayward profile](/demand/nz/brands/lamb-and-hayward) - [All christchurch funeral directors in New Zealand](/demand/nz/categories/nz-christchurch-funeral-directors): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Academy Funeral Services or Lamb & Hayward? In August 2026, Lamb & Hayward had more branded searches than Academy Funeral Services among christchurch funeral directors in New Zealand. Lamb & Hayward was estimated to have 7.2K branded searches compared to Academy Funeral Services’ 790, and held a 70.7% Share of Search versus Academy Funeral Services’ 7.7%. ## Cite this page Brandwave. "Academy Funeral Services vs Lamb & Hayward: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/academy-funeral-services-vs-lamb-and-hayward This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/academy-funeral-services-vs-lamb-and-hayward. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.