--- title: "ABUS vs Kensington: Which is searched more in New Zealand?" description: "Is ABUS or Kensington more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cable lock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/abus-vs-kensington-tech" publisher: "Brandwave" --- # ABUS vs Kensington: Which is searched more in New Zealand? Is ABUS or Kensington more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cable lock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ABUS and Kensington - **Competitive set**: Cable lock brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ABUS Share of Search**: 5.8% - **Kensington Share of Search**: 52.6% ## Is ABUS or Kensington more popular in search? - In September 2026, Kensington had more branded searches than ABUS among cable lock brands in New Zealand. Kensington had about 1,900 branded searches, while ABUS had 210. Kensington made up 52.6% of all cable lock brand searches we track, and ABUS accounted for 5.8%. - Kensington was ahead of ABUS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ABUS’s share of searches among cable lock brands in New Zealand moved from 4.4% to 5.8%, and its estimated monthly branded searches moved from 190 to 210. - Across the 12 months ending September 2026, Kensington’s share of searches among cable lock brands in New Zealand moved from 56.2% to 52.6%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top cable lock brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ABUS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kensington did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kryptonite | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | ABUS | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Master Lock | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Kensington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cable lock brands - Asked ChatGPT "Which cable lock brand should I buy in New Zealand?": 1. Kryptonite, 2. ABUS, 3. Master Lock - Asked ChatGPT "What are the best cable lock brands in New Zealand?": 1. Kryptonite, 2. ABUS, 3. Master Lock - Asked ChatGPT "What's the best cable lock brand in New Zealand for bike security?": 1. Kryptonite, 2. ABUS - Searched Google, AI Overview "bike lock nz": 1. ABUS, 2. Kryptonite, 3. Master Lock - Searched Google, AI Overview "cable lock for bike": 1. Master Lock Not named in any answer: Kensington. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand cable lock brands in September 2026? - In September 2026, ABUS gained share of searches among cable lock brands in New Zealand, from 4.1% to 5.8%. - In September 2026, Kensington lost share of searches among cable lock brands in New Zealand, from 54.4% to 52.6%. ## Month by month | Month | ABUS estimated searches | ABUS Share of Search | ABUS rank | Kensington estimated searches | Kensington Share of Search | Kensington rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 190 | 4.4% | 4 | 2.4K | 56.2% | 1 | | Nov 2025 | 180 | 4.7% | 4 | 1.9K | 49.5% | 1 | | Dec 2025 | 210 | 4.2% | 4 | 1.9K | 37.8% | 2 | | Jan 2026 | 230 | 6.3% | 4 | 1.9K | 52.3% | 1 | | Feb 2026 | 210 | 5.4% | 4 | 1.9K | 49.2% | 1 | | Mar 2026 | 210 | 6% | 4 | 1.9K | 54.1% | 1 | | Apr 2026 | 210 | 5.6% | 4 | 1.9K | 50.3% | 1 | | May 2026 | 210 | 5% | 4 | 2.4K | 57% | 1 | | Jun 2026 | 230 | 6.4% | 4 | 1.9K | 52.9% | 1 | | Jul 2026 | 180 | 5% | 4 | 1.9K | 53.1% | 1 | | Aug 2026 | 180 | 4.1% | 4 | 2.4K | 54.4% | 1 | | Sep 2026 | 210 | 5.8% | 4 | 1.9K | 52.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using ABUS’s and Kensington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ABUS**: Measured on the search terms “abus” and “abus padlock”, summed into one figure. - **Kensington**: Measured on the search term “kensington”. - [ABUS profile](/demand/nz/brands/abus) - [Kensington profile](/demand/nz/brands/kensington-tech) - [All cable lock brands in New Zealand](/demand/nz/categories/nz-cable-lock-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ABUS or Kensington more popular in search? In September 2026, Kensington had more branded searches than ABUS among cable lock brands in New Zealand. Kensington had about 1,900 branded searches, while ABUS had 210. Kensington made up 52.6% of all cable lock brand searches we track, and ABUS accounted for 5.8%. ## Cite this page Brandwave. "ABUS vs Kensington: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/abus-vs-kensington-tech This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/abus-vs-kensington-tech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.