--- title: "Abu Garcia vs Rapala: Which is searched more in New Zealand?" description: "Is Abu Garcia or Rapala more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fishing tackle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/abu-garcia-vs-rapala" publisher: "Brandwave" --- # Abu Garcia vs Rapala: Which is searched more in New Zealand? Is Abu Garcia or Rapala more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fishing tackle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Abu Garcia and Rapala - **Competitive set**: Fishing tackle brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Abu Garcia Share of Search**: 4.9% - **Rapala Share of Search**: 4.9% ## Is Abu Garcia or Rapala more popular in search? - In September 2026, Abu Garcia and Rapala were level in searches among fishing tackle brands in New Zealand, with an estimated 370 branded searches each, at 4.9% of the total each. - The lead changed hands 5 times in the 12 months ending September 2026: Rapala took it in December 2025, Abu Garcia took it in January 2026, Rapala took it in February 2026, Abu Garcia took it in May 2026, Rapala took it in August 2026. - Across the 12 months ending September 2026, Abu Garcia’s share of searches among fishing tackle brands in New Zealand moved from 4.8% to 4.9%, and its estimated monthly branded searches moved from 450 to 370. - Across the 12 months ending September 2026, Rapala’s share of searches among fishing tackle brands in New Zealand moved from 4.7% to 4.9%, and its estimated monthly branded searches moved from 440 to 370. ## Top fishing tackle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Abu Garcia was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Rapala did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shimano Fishing | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Daiwa | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Penn | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Okuma | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Abu Garcia | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Berkley | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Black Magic | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Rapala | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about fishing tackle brands - Asked ChatGPT "Which fishing tackle brand should I buy in New Zealand?": 1. Shimano Fishing, 2. Daiwa, 3. Penn, 4. Okuma - Asked ChatGPT "What are the best fishing tackle brands in New Zealand?": 1. Shimano Fishing, 2. Daiwa, 3. Penn, 4. Okuma, 5. Black Magic - Asked ChatGPT "What's the best fishing tackle brand in New Zealand for freshwater fishing?": 1. Shimano Fishing, 2. Daiwa, 3. Okuma, 4. Abu Garcia - Searched Google, AI Overview "fishing rod brands": 1. Shimano Fishing, 2. Daiwa, 3. Penn, 4. Berkley, 5. Abu Garcia, 6. Okuma Not named in any answer: Rapala. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fishing tackle brands in September 2026? - In September 2026, Abu Garcia overtook Rapala to rank 7th among fishing tackle brands in New Zealand, with 4.9% of the searches. - In September 2026, Rapala gained share of searches among fishing tackle brands in New Zealand, from 4.2% to 4.9%. ## Month by month | Month | Abu Garcia estimated searches | Abu Garcia Share of Search | Abu Garcia rank | Rapala estimated searches | Rapala Share of Search | Rapala rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450 | 4.8% | 7 | 440 | 4.7% | 8 | | Nov 2025 | 620 | 5.8% | 7 | 560 | 5.2% | 8 | | Dec 2025 | 610 | 5.1% | 8 | 760 | 6.3% | 7 | | Jan 2026 | 760 | 5.9% | 7 | 740 | 5.7% | 8 | | Feb 2026 | 550 | 5% | 8 | 620 | 5.7% | 7 | | Mar 2026 | 530 | 5.3% | 8 | 580 | 5.8% | 7 | | Apr 2026 | 400 | 4.6% | 8 | 450 | 5.1% | 7 | | May 2026 | 390 | 4.6% | 7 | 360 | 4.2% | 8 | | Jun 2026 | 350 | 4.6% | 7 | 320 | 4.2% | 8 | | Jul 2026 | 390 | 5.2% | 7 | 280 | 3.7% | 8 | | Aug 2026 | 320 | 4.1% | 8 | 330 | 4.2% | 7 | | Sep 2026 | 370 | 4.9% | 7 | 370 | 4.9% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Abu Garcia’s and Rapala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Abu Garcia**: Measured on the search terms “abu garcia ambassadeur”, “abu garcia fishing reels”, “abu garcia fishing rod”, “abu garcia pole”, “abu garcia reels”, “abu garcia rods”, “abu garcia veritas” and “abugarcia”, summed into one figure. - **Rapala**: Measured on the search terms “rapala”, “rapala aerator”, “rapala baits”, “rapala countdown”, “rapala fishing”, “rapala fishing lures”, “rapala lures”, “rapala trolling lures”, “rapala trout lures”, “rapala x rap” and “rapalas for trout”, summed into one figure. - [Abu Garcia profile](/demand/nz/brands/abu-garcia) - [Rapala profile](/demand/nz/brands/rapala) - [All fishing tackle brands in New Zealand](/demand/nz/categories/nz-fishing-tackle-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Abu Garcia or Rapala more popular in search? In September 2026, Abu Garcia and Rapala were level in searches among fishing tackle brands in New Zealand, with an estimated 370 branded searches each, at 4.9% of the total each. ## Cite this page Brandwave. "Abu Garcia vs Rapala: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/abu-garcia-vs-rapala This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/abu-garcia-vs-rapala. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.