--- title: "Absolute Essential vs Young Living: Which is searched more in New Zealand?" description: "Is Absolute Essential or Young Living more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Essential oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/absolute-essential-vs-young-living" publisher: "Brandwave" --- # Absolute Essential vs Young Living: Which is searched more in New Zealand? Is Absolute Essential or Young Living more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Essential oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Absolute Essential and Young Living - **Competitive set**: Essential oil brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Absolute Essential Share of Search**: 13.5% - **Young Living Share of Search**: 20.3% ## Is Absolute Essential or Young Living more popular in search? - In September 2026, Young Living had more branded searches than Absolute Essential among essential oil brands in New Zealand. Young Living had about 390 branded searches, while Absolute Essential had 260. Young Living made up 20.3% of all essential oil brand searches we track, and Absolute Essential accounted for 13.5%. - Young Living was ahead of Absolute Essential in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Absolute Essential’s share of searches among essential oil brands in New Zealand moved from 11.5% to 13.5%, and its estimated monthly branded searches moved from 320 to 260. - Across the 12 months ending September 2026, Young Living’s share of searches among essential oil brands in New Zealand moved from 21.2% to 20.3%, and its estimated monthly branded searches moved from 590 to 390. ## Top essential oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Absolute Essential was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Young Living did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Absolute Essential | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | doTERRA | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Thursday Plantation | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Young Living | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tisserand | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about essential oil brands - Asked ChatGPT "Which essential oil brand should I buy in New Zealand?": 1. Absolute Essential, 2. Thursday Plantation - Asked ChatGPT "What are the best essential oil brands in New Zealand?": 1. Absolute Essential - Asked ChatGPT "What's the best essential oil brand in New Zealand for home use?": 1. Absolute Essential, 2. doTERRA - Searched Google, AI Overview "essential oils nz": 1. Absolute Essential - Searched Google, AI Overview "essential oil for diffuser": named none of the brands we track Not named in any answer: Young Living and Tisserand. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand essential oil brands in September 2026? - In September 2026, Young Living overtook Thursday Plantation to rank 2nd among essential oil brands in New Zealand, with 20.3% of the searches. - In September 2026, Absolute Essential overtook Thursday Plantation to rank 3rd among essential oil brands in New Zealand, with 13.5% of the searches. ## Month by month | Month | Absolute Essential estimated searches | Absolute Essential Share of Search | Absolute Essential rank | Young Living estimated searches | Young Living Share of Search | Young Living rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 11.5% | 3 | 590 | 21.2% | 2 | | Nov 2025 | 320 | 11.5% | 3 | 590 | 21.2% | 2 | | Dec 2025 | 210 | 9.3% | 4 | 480 | 21.2% | 2 | | Jan 2026 | 260 | 12.9% | 3 | 480 | 23.9% | 2 | | Feb 2026 | 260 | 12.5% | 4 | 480 | 23.1% | 2 | | Mar 2026 | 260 | 12.9% | 3 | 480 | 23.9% | 2 | | Apr 2026 | 320 | 15% | 3 | 480 | 22.5% | 2 | | May 2026 | 390 | 15.6% | 3 | 480 | 19.2% | 2 | | Jun 2026 | 390 | 18.2% | 3 | 480 | 22.4% | 2 | | Jul 2026 | 260 | 12.9% | 3 | 480 | 23.9% | 2 | | Aug 2026 | 320 | 12.8% | 4 | 390 | 15.6% | 3 | | Sep 2026 | 260 | 13.5% | 3 | 390 | 20.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Absolute Essential’s and Young Living’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Absolute Essential**: Measured on the search term “absolute essential”. - **Young Living**: Measured on the search term “young living”. - [Absolute Essential profile](/demand/nz/brands/absolute-essential) - [Young Living profile](/demand/nz/brands/young-living) - [All essential oil brands in New Zealand](/demand/nz/categories/nz-essential-oil-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Absolute Essential or Young Living more popular in search? In September 2026, Young Living had more branded searches than Absolute Essential among essential oil brands in New Zealand. Young Living had about 390 branded searches, while Absolute Essential had 260. Young Living made up 20.3% of all essential oil brand searches we track, and Absolute Essential accounted for 13.5%. ## Cite this page Brandwave. "Absolute Essential vs Young Living: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/absolute-essential-vs-young-living This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/absolute-essential-vs-young-living. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.