---
title: "Absolute Domestics vs Cleantastic: Which is searched more in New Zealand?"
description: "Is Absolute Domestics or Cleantastic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home cleaning services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/absolute-domestics-vs-cleantastic"
publisher: "Brandwave"
---

# Absolute Domestics vs Cleantastic: Which is searched more in New Zealand?

Is Absolute Domestics or Cleantastic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home cleaning services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Absolute Domestics and Cleantastic
- **Competitive set**: Home cleaning services
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Absolute Domestics Share of Search**: 14.8%
- **Cleantastic Share of Search**: 5.2%

## Is Absolute Domestics or Cleantastic more popular in search?

- In September 2026, Absolute Domestics had more branded searches than Cleantastic among home cleaning services in New Zealand. Absolute Domestics had about 400 branded searches, while Cleantastic had 140. Absolute Domestics made up 14.8% of all home cleaning service searches we track, and Cleantastic accounted for 5.2%.
- Absolute Domestics was ahead of Cleantastic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Absolute Domestics’ share of searches among home cleaning services in New Zealand moved from 15.1% to 14.8%, and its estimated monthly branded searches moved from 490 to 400.
- Across the 12 months ending September 2026, Cleantastic’s share of searches among home cleaning services in New Zealand held steady at 5.2%, and its estimated monthly branded searches moved from 170 to 140.

## Top home cleaning services in ChatGPT and Google AI Overviews

In three ChatGPT questions, Absolute Domestics was mentioned in one out of three: in one of the three ChatGPT answers. Cleantastic did not appear in any of the three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Icon Clean | 1st | 2 of 3 | 2 of 3 |
| Cleaning Buddies | 2nd | 2 of 3 | 2 of 3 |
| Spruce | 3rd | 3 of 3 | 3 of 3 |
| Clean for Good | 4th | 2 of 3 | 2 of 3 |
| Absolute Domestics | 5th | 1 of 3 | 1 of 3 |
| Maid2Match | 6th | 1 of 3 | 1 of 3 |
| CrestClean | Not ranked | 0 of 3 | 0 of 3 |
| Jim's Cleaning | Not ranked | 0 of 3 | 0 of 3 |
| Cleantastic | Not ranked | 0 of 3 | 0 of 3 |
| Spotless Cleaning | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about home cleaning services

- Asked ChatGPT "Which home cleaning service should I hire in New Zealand?": 1. Icon Clean, 2. Cleaning Buddies, 3. Spruce
- Asked ChatGPT "What are the best home cleaning services in New Zealand?": 1. Icon Clean, 2. Cleaning Buddies, 3. Spruce, 4. Clean for Good
- Asked ChatGPT "What's the best home cleaning service in New Zealand for regular house cleaning?": 1. Clean for Good, 2. Absolute Domestics, 3. Spruce, 4. Maid2Match

Not named in any answer: CrestClean, Jim's Cleaning, Cleantastic and Spotless Cleaning.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand home cleaning services in September 2026?

- Cleantastic’s share of searches among home cleaning services in New Zealand has gained ground for 3 months in a row, from 3.7% to 5.2% in September 2026.
- Estimated monthly branded searches for Absolute Domestics in New Zealand fell 18.4% over 12 measured months, from 490 to 400 in September 2026.

## Month by month

| Month | Absolute Domestics estimated searches | Absolute Domestics Share of Search | Absolute Domestics rank | Cleantastic estimated searches | Cleantastic Share of Search | Cleantastic rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 490 | 15.1% | 3 | 170 | 5.2% | 5 |
| Nov 2025 | 490 | 14.9% | 3 | 140 | 4.3% | 7 |
| Dec 2025 | 480 | 16.4% | 3 | 110 | 3.8% | 8 |
| Jan 2026 | 600 | 18.1% | 2 | 110 | 3.3% | 7 |
| Feb 2026 | 490 | 17.5% | 2 | 140 | 5% | 7 |
| Mar 2026 | 600 | 19.8% | 2 | 140 | 4.6% | 8 |
| Apr 2026 | 490 | 18.1% | 2 | 110 | 4.1% | 7 |
| May 2026 | 490 | 17.8% | 2 | 170 | 6.2% | 6 |
| Jun 2026 | 480 | 16.1% | 2 | 110 | 3.7% | 9 |
| Jul 2026 | 490 | 17.4% | 2 | 110 | 3.9% | 7 |
| Aug 2026 | 400 | 14.3% | 2 | 140 | 5% | 7 |
| Sep 2026 | 400 | 14.8% | 2 | 140 | 5.2% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Absolute Domestics’ and Cleantastic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Absolute Domestics**: Measured on the search terms “absolute domestics”, “absolute domestics cleaners” and “absolutedomestics”, summed into one figure.
- **Cleantastic**: Measured on the search term “cleantastic”.

- [Absolute Domestics profile](/demand/nz/brands/absolute-domestics)
- [Cleantastic profile](/demand/nz/brands/cleantastic)
- [All home cleaning services in New Zealand](/demand/nz/categories/nz-home-cleaning-services): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Absolute Domestics or Cleantastic more popular in search?

In September 2026, Absolute Domestics had more branded searches than Cleantastic among home cleaning services in New Zealand. Absolute Domestics had about 400 branded searches, while Cleantastic had 140. Absolute Domestics made up 14.8% of all home cleaning service searches we track, and Cleantastic accounted for 5.2%.

## Cite this page

Brandwave. "Absolute Domestics vs Cleantastic: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/absolute-domestics-vs-cleantastic

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/absolute-domestics-vs-cleantastic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
