--- title: "Absolut vs Grey Goose: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Absolut or Grey Goose? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/absolut-vs-grey-goose" publisher: "Brandwave" --- # Absolut vs Grey Goose: Which is more popular by branded search in New Zealand? Which is more popular in search, Absolut or Grey Goose? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Absolut and Grey Goose - **Competitive set**: Vodka brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Absolut Share of Search**: 66.2% - **Grey Goose Share of Search**: 17.4% ## Which is more popular in search, Absolut or Grey Goose? - In August 2026, Absolut had more branded searches than Grey Goose among vodka brands in New Zealand. Absolut was estimated to have 8.1K branded searches compared to Grey Goose’s 2.1K, and held a 66.2% Share of Search versus Grey Goose’s 17.4%. - Absolut was ahead of Grey Goose in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Absolut’s estimated Share of Search among vodka brands in New Zealand moved from 60.9% to 66.2%, and its estimated monthly branded searches moved from 5.5K to 8.1K. - Across the 11 months ending August 2026, Grey Goose’s estimated Share of Search among vodka brands in New Zealand moved from 21.3% to 17.4%, and its estimated monthly branded searches moved from 1.9K to 2.1K. ## How did search popularity change for New Zealand vodka brands in August 2026? - In August 2026, Absolut gained estimated Share of Search among vodka brands in New Zealand, from 62.6% to 66.2%. - In August 2026, Grey Goose lost estimated Share of Search among vodka brands in New Zealand, from 18.5% to 17.4%. ## Month by month | Month | Absolut estimated searches | Absolut Share of Search | Absolut rank | Grey Goose estimated searches | Grey Goose Share of Search | Grey Goose rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.5K | 60.9% | 1 | 1.9K | 21.3% | 2 | | Nov 2025 | 4.8K | 54.7% | 1 | 1.9K | 21.6% | 2 | | Dec 2025 | 8K | 56.9% | 1 | 3.3K | 23.6% | 2 | | Jan 2026 | 6.5K | 58.7% | 1 | 2K | 18% | 2 | | Feb 2026 | 5.5K | 63.8% | 1 | 1.6K | 19% | 2 | | Mar 2026 | 5.4K | 62.5% | 1 | 1.7K | 19.6% | 2 | | Apr 2026 | 5.6K | 62% | 1 | 1.7K | 19% | 2 | | May 2026 | 6.9K | 61.9% | 1 | 2.1K | 18.9% | 2 | | Jun 2026 | 7.4K | 66.7% | 1 | 1.9K | 16.8% | 2 | | Jul 2026 | 7.1K | 62.6% | 1 | 2.1K | 18.5% | 2 | | Aug 2026 | 8.1K | 66.2% | 1 | 2.1K | 17.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Absolut’s and Grey Goose’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Absolut**: Measured on the search terms “absolut”, “absolut bottle”, “absolut cocktails”, “absolut com”, “absolut flavors”, “absolut lemon vodka”, “absolut miniature”, “absolut near me”, “absolut new zealand”, “absolut nz”, “absolut online”, “absolut price”, “absolut raspberri vodka”, “absolut vanilia vodka”, “absolut vanilla”, “absolut vodka”, “absolut vodka 1l”, “absolut vodka 700ml” and “absolut vodka cans”, summed into one figure. - **Grey Goose**: Measured on the search terms “1 l of grey goose”, “grey goose”, “grey goose 1l”, “grey goose cost”, “grey goose near me”, “grey goose nz”, “grey goose online”, “grey goose vodka”, “greygoose”, “greygoose com” and “greygoose vodka”, summed into one figure. - [Absolut profile](/demand/nz/brands/absolut) - [Grey Goose profile](/demand/nz/brands/grey-goose) - [All vodka brands in New Zealand](/demand/nz/categories/nz-vodka-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Absolut or Grey Goose? In August 2026, Absolut had more branded searches than Grey Goose among vodka brands in New Zealand. Absolut was estimated to have 8.1K branded searches compared to Grey Goose’s 2.1K, and held a 66.2% Share of Search versus Grey Goose’s 17.4%. ## Cite this page Brandwave. "Absolut vs Grey Goose: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/absolut-vs-grey-goose This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/absolut-vs-grey-goose. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.