--- title: "Absolut vs Cîroc: Which is searched more in New Zealand?" description: "Is Absolut or Cîroc more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/absolut-vs-ciroc" publisher: "Brandwave" --- # Absolut vs Cîroc: Which is searched more in New Zealand? Is Absolut or Cîroc more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Absolut and Cîroc - **Competitive set**: Vodka brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Absolut Share of Search**: 29.6% - **Cîroc Share of Search**: 3.3% ## Is Absolut or Cîroc more popular in search? - In September 2026, Absolut had more branded searches than Cîroc among vodka brands in New Zealand. Absolut had about 7,000 branded searches, while Cîroc had 780. Absolut made up 29.6% of all vodka brand searches we track, and Cîroc accounted for 3.3%. - Absolut was ahead of Cîroc in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Absolut’s share of searches among vodka brands in New Zealand moved from 23.2% to 29.6%, and its estimated monthly branded searches moved from 4.5K to 7K. - Across the 12 months ending September 2026, Cîroc’s share of searches among vodka brands in New Zealand moved from 3.7% to 3.3%, and its estimated monthly branded searches moved from 710 to 780. ## Top vodka brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Absolut was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Cîroc did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Absolut | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Grey Goose | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Belvedere | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | 42 Below | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Smirnoff | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Cîroc | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Stolichnaya | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about vodka brands - Asked ChatGPT "Which vodka brand should I buy in New Zealand?": 1. Absolut, 2. Grey Goose - Asked ChatGPT "What are the best vodka brands in New Zealand?": 1. Belvedere, 2. 42 Below - Asked ChatGPT "What's the best vodka brand in New Zealand for a cocktail?": 1. 42 Below, 2. Absolut, 3. Grey Goose - Searched Google, AI Overview "best vodka": 1. Belvedere, 2. Grey Goose, 3. Smirnoff Not named in any answer: Cîroc and Stolichnaya. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand vodka brands in September 2026? - In September 2026, Absolut lost share of searches among vodka brands in New Zealand, from 32.3% to 29.6%. ## Month by month | Month | Absolut estimated searches | Absolut Share of Search | Absolut rank | Cîroc estimated searches | Cîroc Share of Search | Cîroc rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.5K | 23.2% | 2 | 710 | 3.7% | 6 | | Nov 2025 | 3.9K | 22.7% | 2 | 580 | 3.4% | 6 | | Dec 2025 | 6.7K | 24.5% | 2 | 1.8K | 6.7% | 4 | | Jan 2026 | 5.5K | 29.6% | 2 | 830 | 4.5% | 6 | | Feb 2026 | 4.7K | 29.9% | 2 | 700 | 4.5% | 6 | | Mar 2026 | 4.8K | 28.2% | 2 | 600 | 3.6% | 6 | | Apr 2026 | 4.8K | 27.3% | 2 | 770 | 4.4% | 5 | | May 2026 | 6.2K | 29.2% | 2 | 660 | 3.1% | 6 | | Jun 2026 | 6.6K | 31.6% | 2 | 690 | 3.3% | 6 | | Jul 2026 | 6.2K | 29.3% | 2 | 590 | 2.8% | 6 | | Aug 2026 | 7.2K | 32.3% | 2 | 730 | 3.3% | 6 | | Sep 2026 | 7K | 29.6% | 2 | 780 | 3.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Absolut’s and Cîroc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Absolut**: Measured on the search terms “absolut”, “absolut bottle”, “absolut cocktails”, “absolut flavors”, “absolut lemon vodka”, “absolut miniature”, “absolut raspberri vodka”, “absolut vanilia vodka”, “absolut vanilla”, “absolut vodka” and “absolut vodka cans”, summed into one figure. - **Cîroc**: Measured on the search terms “ciroc”, “ciroc coconut vodka”, “ciroc flavors”, “ciroc pineapple”, “ciroc pineapple vodka”, “ciroc pomegranate”, “ciroc vodka” and “pomegranate ciroc”, summed into one figure. - [Absolut profile](/demand/nz/brands/absolut) - [Cîroc profile](/demand/nz/brands/ciroc) - [All vodka brands in New Zealand](/demand/nz/categories/nz-vodka-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Absolut or Cîroc more popular in search? In September 2026, Absolut had more branded searches than Cîroc among vodka brands in New Zealand. Absolut had about 7,000 branded searches, while Cîroc had 780. Absolut made up 29.6% of all vodka brand searches we track, and Cîroc accounted for 3.3%. ## Cite this page Brandwave. "Absolut vs Cîroc: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/absolut-vs-ciroc This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/absolut-vs-ciroc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.