---
title: "Absolut vs Belvedere: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Absolut or Belvedere? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/absolut-vs-belvedere"
publisher: "Brandwave"
---

# Absolut vs Belvedere: Which is more popular by branded search in New Zealand?

Which is more popular in search, Absolut or Belvedere? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Absolut and Belvedere
- **Competitive set**: Vodka brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Absolut Share of Search**: 66.2%
- **Belvedere Share of Search**: 3.9%

## Which is more popular in search, Absolut or Belvedere?

- In August 2026, Absolut had more branded searches than Belvedere among vodka brands in New Zealand. Absolut was estimated to have 8.1K branded searches compared to Belvedere’s 480, and held a 66.2% Share of Search versus Belvedere’s 3.9%.
- Absolut was ahead of Belvedere in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Absolut’s estimated Share of Search among vodka brands in New Zealand moved from 60.9% to 66.2%, and its estimated monthly branded searches moved from 5.5K to 8.1K.
- Across the 11 months ending August 2026, Belvedere’s estimated Share of Search among vodka brands in New Zealand moved from 4.3% to 3.9%, and its estimated monthly branded searches moved from 390 to 480.

## How did search popularity change for New Zealand vodka brands in August 2026?

- In August 2026, Absolut gained estimated Share of Search among vodka brands in New Zealand, from 62.6% to 66.2%.
- Estimated monthly branded searches for Belvedere in New Zealand rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

## Month by month

| Month | Absolut estimated searches | Absolut Share of Search | Absolut rank | Belvedere estimated searches | Belvedere Share of Search | Belvedere rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.5K | 60.9% | 1 | 390 | 4.3% | 4 |
| Nov 2025 | 4.8K | 54.7% | 1 | 390 | 4.4% | 4 |
| Dec 2025 | 8K | 56.9% | 1 | 590 | 4.2% | 4 |
| Jan 2026 | 6.5K | 58.7% | 1 | 480 | 4.3% | 5 |
| Feb 2026 | 5.5K | 63.8% | 1 | 390 | 4.5% | 4 |
| Mar 2026 | 5.4K | 62.5% | 1 | 390 | 4.5% | 4 |
| Apr 2026 | 5.6K | 62% | 1 | 480 | 5.3% | 4 |
| May 2026 | 6.9K | 61.9% | 1 | 480 | 4.3% | 4 |
| Jun 2026 | 7.4K | 66.7% | 1 | 590 | 5.3% | 4 |
| Jul 2026 | 7.1K | 62.6% | 1 | 480 | 4.2% | 4 |
| Aug 2026 | 8.1K | 66.2% | 1 | 480 | 3.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Absolut’s and Belvedere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Absolut**: Measured on the search terms “absolut”, “absolut bottle”, “absolut cocktails”, “absolut com”, “absolut flavors”, “absolut lemon vodka”, “absolut miniature”, “absolut near me”, “absolut new zealand”, “absolut nz”, “absolut online”, “absolut price”, “absolut raspberri vodka”, “absolut vanilia vodka”, “absolut vanilla”, “absolut vodka”, “absolut vodka 1l”, “absolut vodka 700ml” and “absolut vodka cans”, summed into one figure.
- **Belvedere**: Measured on the search term “belvedere vodka”.

- [Absolut profile](/demand/nz/brands/absolut)
- [Belvedere profile](/demand/nz/brands/belvedere)
- [All vodka brands in New Zealand](/demand/nz/categories/nz-vodka-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Absolut or Belvedere?

In August 2026, Absolut had more branded searches than Belvedere among vodka brands in New Zealand. Absolut was estimated to have 8.1K branded searches compared to Belvedere’s 480, and held a 66.2% Share of Search versus Belvedere’s 3.9%.

## Cite this page

Brandwave. "Absolut vs Belvedere: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/absolut-vs-belvedere

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/absolut-vs-belvedere. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.