--- title: "Abrand vs Levi's: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Abrand or Levi's? Compare estimated monthly branded-search demand and Share of Search inside the Denim brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/abrand-vs-levis" publisher: "Brandwave" --- # Abrand vs Levi's: Which is more popular by branded search in New Zealand? Which is more popular in search, Abrand or Levi's? Compare estimated monthly branded-search demand and Share of Search inside the Denim brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Abrand and Levi's - **Competitive set**: Denim brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Abrand Share of Search**: 14.2% - **Levi's Share of Search**: 69.8% ## Which is more popular in search, Abrand or Levi's? - In August 2026, Levi's had more branded searches than Abrand among denim brands in New Zealand. Levi's was estimated to have 19.5K branded searches compared to Abrand’s 4K, and held a 69.8% Share of Search versus Abrand’s 14.2%. - Levi's was ahead of Abrand in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Abrand’s estimated Share of Search among denim brands in New Zealand moved from 13.7% to 14.2%, and its estimated monthly branded searches moved from 2.6K to 4K. - Across the 11 months ending August 2026, Levi's’ estimated Share of Search among denim brands in New Zealand moved from 69.4% to 69.8%, and its estimated monthly branded searches moved from 13.3K to 19.5K. ## How did search popularity change for New Zealand denim brands in August 2026? - In August 2026, Levi's gained estimated Share of Search among denim brands in New Zealand, from 64.9% to 69.8%. - In August 2026, Abrand lost estimated Share of Search among denim brands in New Zealand, from 15.7% to 14.2%. ## Month by month | Month | Abrand estimated searches | Abrand Share of Search | Abrand rank | Levi's estimated searches | Levi's Share of Search | Levi's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.6K | 13.7% | 2 | 13.3K | 69.4% | 1 | | Nov 2025 | 2.9K | 14.6% | 2 | 13.9K | 70.8% | 1 | | Dec 2025 | 2.6K | 14.2% | 2 | 13K | 71.4% | 1 | | Jan 2026 | 2.5K | 14.8% | 2 | 11.9K | 68.7% | 1 | | Feb 2026 | 2.4K | 14.7% | 2 | 11.1K | 67.2% | 1 | | Mar 2026 | 3.3K | 14.8% | 2 | 15.9K | 71.2% | 1 | | Apr 2026 | 4K | 15.6% | 2 | 17.8K | 69.3% | 1 | | May 2026 | 3.7K | 13.6% | 2 | 18.6K | 67.9% | 1 | | Jun 2026 | 3.7K | 14.3% | 2 | 17.5K | 67.9% | 1 | | Jul 2026 | 3.9K | 15.7% | 2 | 16.1K | 64.9% | 1 | | Aug 2026 | 4K | 14.2% | 2 | 19.5K | 69.8% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Abrand’s and Levi's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Abrand**: Measured on the search terms “abrand”, “abrand 94 high and wide”, “abrand 94 high slim”, “abrand carrie jeans”, “abrand carrie shorts”, “abrand denim”, “abrand denim shorts”, “abrand high and wide”, “abrand jeans”, “abrand low and wide”, “abrand low rise jeans”, “abrand near me”, “abrand nz”, “abrand online”, “abrand shorts”, “abrand venice shorts”, “abrand venice straight jeans” and “abrandjeans com”, summed into one figure. - **Levi's**: Measured on the search terms “512 levis”, “levi com”, “levi's”, “levi's denim”, “levi's jeans”, “levis”, “levis 501”, “levis 501 90s”, “levis 501 women”, “levis 502”, “levis 505”, “levis 511”, “levis 514”, “levis 516”, “levis 517”, “levis 541”, “levis 550”, “levis 555”, “levis 94 baggy”, “levis denim”, “levis jeans”, “levis near me”, “levis nz”, “levis online”, “levis outlets”, “levis ribcage” and “levis strauss & co”, summed into one figure. - [Abrand profile](/demand/nz/brands/abrand) - [Levi's profile](/demand/nz/brands/levis) - [All denim brands in New Zealand](/demand/nz/categories/nz-denim-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Abrand or Levi's? In August 2026, Levi's had more branded searches than Abrand among denim brands in New Zealand. Levi's was estimated to have 19.5K branded searches compared to Abrand’s 4K, and held a 69.8% Share of Search versus Abrand’s 14.2%. ## Cite this page Brandwave. "Abrand vs Levi's: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/abrand-vs-levis This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/abrand-vs-levis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.