--- title: "About Print vs Wakefields Digital: Which is more popular in New Zealand?" description: "Is About Print or Wakefields Digital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/about-print-vs-wakefields-digital" publisher: "Brandwave" --- # About Print vs Wakefields Digital: Which is more popular in New Zealand? Is About Print or Wakefields Digital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: About Print and Wakefields Digital - **Competitive set**: Wellington printing companies - **Market**: New Zealand - **Month measured**: Oct 2026 - **About Print Share of Search**: 7.6% - **Wakefields Digital Share of Search**: 1.9% ## Is About Print or Wakefields Digital more popular in search? - In October 2026, About Print had more branded searches than Wakefields Digital among Wellington printing companies in New Zealand. About Print had about 80 branded searches, while Wakefields Digital had 20. About Print made up 7.6% of all Wellington printing company searches we track, and Wakefields Digital accounted for 1.9%. - The lead changed hands 2 times in the 12 months ending October 2026: Wakefields Digital took it in December 2025, About Print took it in February 2026. - Across the 12 months ending October 2026, About Print’s share of searches among Wellington printing companies in New Zealand moved from 5.2% to 7.6%, and its estimated monthly branded searches moved from 70 to 80. - Across the 12 months ending October 2026, Wakefields Digital’s share of searches among Wellington printing companies in New Zealand moved from 3% to 1.9%, and its estimated monthly branded searches moved from 40 to 20. ## Top Wellington printing companies in ChatGPT and Google AI Overviews In three ChatGPT questions, About Print appeared in all three answers. Wakefields Digital was mentioned in two out of three: in two of the three ChatGPT answers. Wakefields Digital was listed before About Print in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Rieger's Print | 1st | 3 of 3 | 3 of 3 | | Hotprint | 2nd | 2 of 3 | 2 of 3 | | Wakefields Digital | 3rd | 2 of 3 | 2 of 3 | | About Print | 4th | 3 of 3 | 3 of 3 | | Pivotal Print | 5th | 1 of 3 | 1 of 3 | | MBS Digital | 6th | 2 of 3 | 2 of 3 | | NZ Print | Not ranked | 0 of 3 | 0 of 3 | | City Print | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington printing companies - Asked ChatGPT "Which printing company should I use in Wellington, New Zealand?": 1. Rieger's Print, 2. Hotprint, 3. Wakefields Digital, 4. About Print, 5. MBS Digital - Asked ChatGPT "What are the best printing companies in Wellington, New Zealand?": 1. Rieger's Print, 2. Wakefields Digital, 3. About Print, 4. MBS Digital - Asked ChatGPT "What's the best printing company in Wellington, New Zealand for business cards?": 1. Hotprint, 2. Pivotal Print, 3. Rieger's Print, 4. About Print Not named in any answer: NZ Print and City Print. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington printing companies in October 2026? - In October 2026, Wakefields Digital rose from 8th to 7th among Wellington printing companies in New Zealand. - Estimated monthly branded searches for About Print in New Zealand rose 14.3% over 12 measured months, from 70 to 80 in October 2026. ## How has branded search for About Print and Wakefields Digital changed in New Zealand over the last 12 months? | Month | About Print estimated searches | About Print Share of Search | About Print rank | Wakefields Digital estimated searches | Wakefields Digital Share of Search | Wakefields Digital rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 70 | 5.2% | 3 | 40 | 3% | 7 | | Dec 2025 | 30 | 2.9% | 6 | 40 | 3.8% | 5 | | Jan 2026 | 50 | 4.7% | 3 | 50 | 4.7% | 6 | | Feb 2026 | 60 | 4.9% | 3 | 40 | 3.3% | 6 | | Mar 2026 | 50 | 4.1% | 4 | 50 | 4.1% | 5 | | Apr 2026 | 60 | 5.5% | 4 | 30 | 2.8% | 7 | | May 2026 | 70 | 5.8% | 3 | 50 | 4.1% | 5 | | Jun 2026 | 60 | 5.5% | 3 | 30 | 2.7% | 8 | | Jul 2026 | 60 | 5.2% | 3 | 30 | 2.6% | 7 | | Aug 2026 | 60 | 4.9% | 4 | 40 | 3.3% | 7 | | Sep 2026 | 80 | 8.1% | 3 | 20 | 2% | 8 | | Oct 2026 | 80 | 7.6% | 3 | 20 | 1.9% | 7 | ## How are About Print’s and Wakefields Digital’s branded searches counted? Brandwave collects information about searches that people make online using About Print’s and Wakefields Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **About Print**: Measured on the search terms “about print” and “about print wellington”, summed into one figure. - **Wakefields Digital**: Measured on the search term “wakefields digital”. - [About Print profile](/demand/nz/brands/about-print) - [Wakefields Digital profile](/demand/nz/brands/wakefields-digital) - [All Wellington printing companies in New Zealand](/demand/nz/locations/wellington/printing-companies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is About Print or Wakefields Digital more popular in search? In October 2026, About Print had more branded searches than Wakefields Digital among Wellington printing companies in New Zealand. About Print had about 80 branded searches, while Wakefields Digital had 20. About Print made up 7.6% of all Wellington printing company searches we track, and Wakefields Digital accounted for 1.9%. ## Cite this page Brandwave. "About Print vs Wakefields Digital: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/about-print-vs-wakefields-digital This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/about-print-vs-wakefields-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.