--- title: "About Print vs Pivotal Print: Which is more popular in New Zealand?" description: "Is About Print or Pivotal Print more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/about-print-vs-pivotal-print" publisher: "Brandwave" --- # About Print vs Pivotal Print: Which is more popular in New Zealand? Is About Print or Pivotal Print more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: About Print and Pivotal Print - **Competitive set**: Wellington printing companies - **Market**: New Zealand - **Month measured**: Oct 2026 - **About Print Share of Search**: 7.6% - **Pivotal Print Share of Search**: 6.7% ## Is About Print or Pivotal Print more popular in search? - In October 2026, About Print had more branded searches than Pivotal Print among Wellington printing companies in New Zealand. About Print had about 80 branded searches, while Pivotal Print had 70. About Print made up 7.6% of all Wellington printing company searches we track, and Pivotal Print accounted for 6.7%. - The lead changed hands 6 times in the 12 months ending October 2026: Pivotal Print took it in December 2025, About Print took it in February 2026, Pivotal Print took it in March 2026, About Print took it in June 2026, Pivotal Print took it in August 2026, About Print took it in September 2026. - Across the 12 months ending October 2026, About Print’s share of searches among Wellington printing companies in New Zealand moved from 5.2% to 7.6%, and its estimated monthly branded searches moved from 70 to 80. - Across the 12 months ending October 2026, Pivotal Print’s share of searches among Wellington printing companies in New Zealand moved from 3.7% to 6.7%, and its estimated monthly branded searches moved from 50 to 70. ## Top Wellington printing companies in ChatGPT and Google AI Overviews In three ChatGPT questions, About Print appeared in all three answers. Pivotal Print was mentioned in one out of three: in one of the three ChatGPT answers. About Print was listed before Pivotal Print in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Rieger's Print | 1st | 3 of 3 | 3 of 3 | | Hotprint | 2nd | 2 of 3 | 2 of 3 | | Wakefields Digital | 3rd | 2 of 3 | 2 of 3 | | About Print | 4th | 3 of 3 | 3 of 3 | | Pivotal Print | 5th | 1 of 3 | 1 of 3 | | MBS Digital | 6th | 2 of 3 | 2 of 3 | | NZ Print | Not ranked | 0 of 3 | 0 of 3 | | City Print | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington printing companies - Asked ChatGPT "Which printing company should I use in Wellington, New Zealand?": 1. Rieger's Print, 2. Hotprint, 3. Wakefields Digital, 4. About Print, 5. MBS Digital - Asked ChatGPT "What are the best printing companies in Wellington, New Zealand?": 1. Rieger's Print, 2. Wakefields Digital, 3. About Print, 4. MBS Digital - Asked ChatGPT "What's the best printing company in Wellington, New Zealand for business cards?": 1. Hotprint, 2. Pivotal Print, 3. Rieger's Print, 4. About Print Not named in any answer: NZ Print and City Print. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington printing companies in October 2026? - In October 2026, Pivotal Print gained share of searches among Wellington printing companies in New Zealand, from 5.1% to 6.7%. - Estimated monthly branded searches for About Print in New Zealand rose 14.3% over 12 measured months, from 70 to 80 in October 2026. ## How has branded search for About Print and Pivotal Print changed in New Zealand over the last 12 months? | Month | About Print estimated searches | About Print Share of Search | About Print rank | Pivotal Print estimated searches | Pivotal Print Share of Search | Pivotal Print rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 70 | 5.2% | 3 | 50 | 3.7% | 4 | | Dec 2025 | 30 | 2.9% | 6 | 50 | 4.8% | 4 | | Jan 2026 | 50 | 4.7% | 3 | 50 | 4.7% | 5 | | Feb 2026 | 60 | 4.9% | 3 | 50 | 4.1% | 5 | | Mar 2026 | 50 | 4.1% | 4 | 90 | 7.4% | 3 | | Apr 2026 | 60 | 5.5% | 4 | 70 | 6.4% | 3 | | May 2026 | 70 | 5.8% | 3 | 70 | 5.8% | 4 | | Jun 2026 | 60 | 5.5% | 3 | 50 | 4.5% | 5 | | Jul 2026 | 60 | 5.2% | 3 | 40 | 3.4% | 6 | | Aug 2026 | 60 | 4.9% | 4 | 70 | 5.7% | 3 | | Sep 2026 | 80 | 8.1% | 3 | 50 | 5.1% | 4 | | Oct 2026 | 80 | 7.6% | 3 | 70 | 6.7% | 4 | ## How are About Print’s and Pivotal Print’s branded searches counted? Brandwave collects information about searches that people make online using About Print’s and Pivotal Print’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **About Print**: Measured on the search terms “about print” and “about print wellington”, summed into one figure. - **Pivotal Print**: Measured on the search term “pivotal print”. - [About Print profile](/demand/nz/brands/about-print) - [Pivotal Print profile](/demand/nz/brands/pivotal-print) - [All Wellington printing companies in New Zealand](/demand/nz/locations/wellington/printing-companies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is About Print or Pivotal Print more popular in search? In October 2026, About Print had more branded searches than Pivotal Print among Wellington printing companies in New Zealand. About Print had about 80 branded searches, while Pivotal Print had 70. About Print made up 7.6% of all Wellington printing company searches we track, and Pivotal Print accounted for 6.7%. ## Cite this page Brandwave. "About Print vs Pivotal Print: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/about-print-vs-pivotal-print This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/about-print-vs-pivotal-print. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.