--- title: "About Print vs Hotprint: Which is more popular in New Zealand?" description: "Is About Print or Hotprint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/about-print-vs-hotprint" publisher: "Brandwave" --- # About Print vs Hotprint: Which is more popular in New Zealand? Is About Print or Hotprint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: About Print and Hotprint - **Competitive set**: Wellington printing companies - **Market**: New Zealand - **Month measured**: Oct 2026 - **About Print Share of Search**: 7.6% - **Hotprint Share of Search**: 25.7% ## Is About Print or Hotprint more popular in search? - In October 2026, Hotprint had more branded searches than About Print among Wellington printing companies in New Zealand. Hotprint had about 270 branded searches, while About Print had 80. Hotprint made up 25.7% of all Wellington printing company searches we track, and About Print accounted for 7.6%. - Hotprint was ahead of About Print in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, About Print’s share of searches among Wellington printing companies in New Zealand moved from 5.2% to 7.6%, and its estimated monthly branded searches moved from 70 to 80. - Across the 12 months ending October 2026, Hotprint’s share of searches among Wellington printing companies in New Zealand moved from 20.9% to 25.7%, and its estimated monthly branded searches moved from 280 to 270. ## Top Wellington printing companies in ChatGPT and Google AI Overviews In three ChatGPT questions, About Print appeared in all three answers. Hotprint was mentioned in two out of three: in two of the three ChatGPT answers. Hotprint was listed before About Print in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Rieger's Print | 1st | 3 of 3 | 3 of 3 | | Hotprint | 2nd | 2 of 3 | 2 of 3 | | Wakefields Digital | 3rd | 2 of 3 | 2 of 3 | | About Print | 4th | 3 of 3 | 3 of 3 | | Pivotal Print | 5th | 1 of 3 | 1 of 3 | | MBS Digital | 6th | 2 of 3 | 2 of 3 | | NZ Print | Not ranked | 0 of 3 | 0 of 3 | | City Print | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington printing companies - Asked ChatGPT "Which printing company should I use in Wellington, New Zealand?": 1. Rieger's Print, 2. Hotprint, 3. Wakefields Digital, 4. About Print, 5. MBS Digital - Asked ChatGPT "What are the best printing companies in Wellington, New Zealand?": 1. Rieger's Print, 2. Wakefields Digital, 3. About Print, 4. MBS Digital - Asked ChatGPT "What's the best printing company in Wellington, New Zealand for business cards?": 1. Hotprint, 2. Pivotal Print, 3. Rieger's Print, 4. About Print Not named in any answer: NZ Print and City Print. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington printing companies in October 2026? - In October 2026, Hotprint gained share of searches among Wellington printing companies in New Zealand, from 22.2% to 25.7%. - Estimated monthly branded searches for About Print in New Zealand rose 14.3% over 12 measured months, from 70 to 80 in October 2026. ## How has branded search for About Print and Hotprint changed in New Zealand over the last 12 months? | Month | About Print estimated searches | About Print Share of Search | About Print rank | Hotprint estimated searches | Hotprint Share of Search | Hotprint rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 70 | 5.2% | 3 | 280 | 20.9% | 2 | | Dec 2025 | 30 | 2.9% | 6 | 280 | 26.7% | 2 | | Jan 2026 | 50 | 4.7% | 3 | 230 | 21.5% | 2 | | Feb 2026 | 60 | 4.9% | 3 | 270 | 22.1% | 2 | | Mar 2026 | 50 | 4.1% | 4 | 270 | 22.3% | 2 | | Apr 2026 | 60 | 5.5% | 4 | 270 | 24.8% | 2 | | May 2026 | 70 | 5.8% | 3 | 230 | 19% | 2 | | Jun 2026 | 60 | 5.5% | 3 | 280 | 25.5% | 2 | | Jul 2026 | 60 | 5.2% | 3 | 270 | 23.3% | 2 | | Aug 2026 | 60 | 4.9% | 4 | 270 | 22% | 2 | | Sep 2026 | 80 | 8.1% | 3 | 220 | 22.2% | 2 | | Oct 2026 | 80 | 7.6% | 3 | 270 | 25.7% | 2 | ## How are About Print’s and Hotprint’s branded searches counted? Brandwave collects information about searches that people make online using About Print’s and Hotprint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **About Print**: Measured on the search terms “about print” and “about print wellington”, summed into one figure. - **Hotprint**: Measured on the search terms “hotprint” and “hotprint wellington”, summed into one figure. - [About Print profile](/demand/nz/brands/about-print) - [Hotprint profile](/demand/nz/brands/hotprint) - [All Wellington printing companies in New Zealand](/demand/nz/locations/wellington/printing-companies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is About Print or Hotprint more popular in search? In October 2026, Hotprint had more branded searches than About Print among Wellington printing companies in New Zealand. Hotprint had about 270 branded searches, while About Print had 80. Hotprint made up 25.7% of all Wellington printing company searches we track, and About Print accounted for 7.6%. ## Cite this page Brandwave. "About Print vs Hotprint: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/about-print-vs-hotprint This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/about-print-vs-hotprint. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.