--- title: "About Giving vs My Goodness: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, About Giving or My Goodness? Compare estimated monthly branded-search demand and Share of Search inside the Gift hamper companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/about-giving-vs-my-goodness" publisher: "Brandwave" --- # About Giving vs My Goodness: Which is more popular by branded search in New Zealand? Which is more popular in search, About Giving or My Goodness? Compare estimated monthly branded-search demand and Share of Search inside the Gift hamper companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: About Giving and My Goodness - **Competitive set**: Gift hamper companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **About Giving Share of Search**: 3.7% - **My Goodness Share of Search**: 3.1% ## Which is more popular in search, About Giving or My Goodness? - In August 2026, About Giving had more branded searches than My Goodness among gift hamper companies in New Zealand. About Giving was estimated to have 590 branded searches compared to My Goodness’ 490, and held a 3.7% Share of Search versus My Goodness’ 3.1%. - The lead changed hands 6 times in the 11 months ending August 2026: My Goodness took it in November 2025, About Giving took it in February 2026, My Goodness took it in March 2026, About Giving took it in April 2026, My Goodness took it in June 2026, About Giving took it in August 2026. - Across the 11 months ending August 2026, About Giving’s estimated Share of Search among gift hamper companies in New Zealand moved from 5.3% to 3.7%, and its estimated monthly branded searches moved from 780 to 590. - Across the 11 months ending August 2026, My Goodness’ estimated Share of Search among gift hamper companies in New Zealand moved from 3.4% to 3.1%, and its estimated monthly branded searches held steady at 490. ## How did search popularity change for New Zealand gift hamper companies in August 2026? - In August 2026, My Goodness lost estimated Share of Search among gift hamper companies in New Zealand, from 5.4% to 3.1%. - In August 2026, About Giving lost estimated Share of Search among gift hamper companies in New Zealand, from 5.2% to 3.7%. ## Month by month | Month | About Giving estimated searches | About Giving Share of Search | About Giving rank | My Goodness estimated searches | My Goodness Share of Search | My Goodness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 780 | 5.3% | 5 | 490 | 3.4% | 6 | | Nov 2025 | 900 | 4.5% | 6 | 910 | 4.6% | 5 | | Dec 2025 | 1.3K | 3.9% | 6 | 1.6K | 5% | 5 | | Jan 2026 | 530 | 4.3% | 6 | 730 | 5.9% | 5 | | Feb 2026 | 550 | 3.7% | 5 | 490 | 3.3% | 6 | | Mar 2026 | 570 | 4% | 6 | 610 | 4.3% | 5 | | Apr 2026 | 530 | 3.9% | 5 | 500 | 3.7% | 6 | | May 2026 | 610 | 3.4% | 5 | 610 | 3.4% | 6 | | Jun 2026 | 520 | 4.3% | 6 | 620 | 5.1% | 5 | | Jul 2026 | 580 | 5.2% | 6 | 600 | 5.4% | 5 | | Aug 2026 | 590 | 3.7% | 5 | 490 | 3.1% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using About Giving’s and My Goodness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **About Giving**: Measured on the search terms “about giving”, “about giving new zealand”, “about giving nz”, “aboutgiving”, “aboutgiving co nz”, “aboutgiving nz”, “bible scripture about giving thanks”, “bible verse about giving”, “bible verse about giving thanks in everything”, “quotation about giving”, “scripture about giving” and “verse about giving up”, summed into one figure. - **My Goodness**: Measured on the search terms “my goodness gift basket” and “my goodness hampers”, summed into one figure. - [About Giving profile](/demand/nz/brands/about-giving) - [My Goodness profile](/demand/nz/brands/my-goodness) - [All gift hamper companies in New Zealand](/demand/nz/categories/nz-gift-hamper-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, About Giving or My Goodness? In August 2026, About Giving had more branded searches than My Goodness among gift hamper companies in New Zealand. About Giving was estimated to have 590 branded searches compared to My Goodness’ 490, and held a 3.7% Share of Search versus My Goodness’ 3.1%. ## Cite this page Brandwave. "About Giving vs My Goodness: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/about-giving-vs-my-goodness This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/about-giving-vs-my-goodness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.