--- title: "About Giving vs Giftbox Boutique: Which is more popular in New Zealand?" description: "Is About Giving or Giftbox Boutique more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gift hamper companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/about-giving-vs-giftbox-boutique" publisher: "Brandwave" --- # About Giving vs Giftbox Boutique: Which is more popular in New Zealand? Is About Giving or Giftbox Boutique more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gift hamper companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: About Giving and Giftbox Boutique - **Competitive set**: Gift hamper companies - **Market**: New Zealand - **Month measured**: Oct 2026 - **About Giving Share of Search**: 3.4% - **Giftbox Boutique Share of Search**: 8.6% ## Is About Giving or Giftbox Boutique more popular in search? - In October 2026, Giftbox Boutique had more branded searches than About Giving among gift hamper companies in New Zealand. Giftbox Boutique had about 880 branded searches, while About Giving had 350. Giftbox Boutique made up 8.6% of all gift hamper company searches we track, and About Giving accounted for 3.4%. - Giftbox Boutique was ahead of About Giving in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, About Giving’s share of searches among gift hamper companies in New Zealand moved from 2.1% to 3.4%, and its estimated monthly branded searches moved from 370 to 350. - Across the 12 months ending October 2026, Giftbox Boutique’s share of searches among gift hamper companies in New Zealand moved from 9.1% to 8.6%, and its estimated monthly branded searches moved from 1.6K to 880. ## Top gift hamper companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Giftbox Boutique was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. About Giving was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Giftbox Boutique was listed before About Giving in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Giftbox Boutique | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Little Koha Gift Boxes | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | About Giving | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | We Love Local | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Celebration Box | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | My Goodness | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Spoil Me | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Gift Baskets NZ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chuffed Gifts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gift hamper companies - Asked ChatGPT "Which gift hamper company should I shop at in New Zealand?": 1. Giftbox Boutique, 2. We Love Local, 3. Little Koha Gift Boxes, 4. About Giving - Asked ChatGPT "What are the best gift hamper companies in New Zealand?": 1. Giftbox Boutique, 2. About Giving, 3. My Goodness, 4. Little Koha Gift Boxes, 5. We Love Local, 6. Celebration Box - Asked ChatGPT "What's the best gift hamper company in New Zealand for birthday gifts?": 1. Giftbox Boutique, 2. Little Koha Gift Boxes, 3. Spoil Me, 4. We Love Local - Searched Google, AI Overview "corporate gift hampers nz": 1. About Giving, 2. Celebration Box - Searched Google, AI Overview "gift hamper delivery nz": 1. Little Koha Gift Boxes, 2. Giftbox Boutique, 3. Celebration Box Not named in any answer: Gift Baskets NZ and Chuffed Gifts. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand gift hamper companies in October 2026? - In October 2026, About Giving overtook Little Koha Gift Boxes to rank 6th among gift hamper companies in New Zealand, with 3.4% of the searches. - Estimated monthly branded searches for Giftbox Boutique in New Zealand fell 45% over 12 measured months, from 1.6K to 880 in October 2026. ## How has branded search for About Giving and Giftbox Boutique changed in New Zealand over the last 12 months? | Month | About Giving estimated searches | About Giving Share of Search | About Giving rank | Giftbox Boutique estimated searches | Giftbox Boutique Share of Search | Giftbox Boutique rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 370 | 2.1% | 8 | 1.6K | 9.1% | 4 | | Dec 2025 | 590 | 1.9% | 9 | 3.6K | 11.7% | 4 | | Jan 2026 | 220 | 2.2% | 6 | 880 | 8.9% | 4 | | Feb 2026 | 210 | 1.9% | 6 | 1K | 9.1% | 4 | | Mar 2026 | 250 | 2.4% | 7 | 1K | 9.7% | 4 | | Apr 2026 | 200 | 1.8% | 7 | 1K | 8.8% | 4 | | May 2026 | 260 | 2% | 7 | 1.3K | 9.8% | 4 | | Jun 2026 | 210 | 2.1% | 6 | 1K | 9.9% | 4 | | Jul 2026 | 250 | 2.8% | 6 | 1K | 11.2% | 4 | | Aug 2026 | 280 | 2.2% | 6 | 1K | 8% | 4 | | Sep 2026 | 280 | 2.4% | 7 | 1K | 8.6% | 4 | | Oct 2026 | 350 | 3.4% | 6 | 880 | 8.6% | 4 | ## How are About Giving’s and Giftbox Boutique’s branded searches counted? Brandwave collects information about searches that people make online using About Giving’s and Giftbox Boutique’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **About Giving**: Measured on the search terms “about giving”, “aboutgiving”, “quotation about giving” and “scripture about giving”, summed into one figure. - **Giftbox Boutique**: Measured on the search term “giftbox boutique”. - [About Giving profile](/demand/nz/brands/about-giving) - [Giftbox Boutique profile](/demand/nz/brands/giftbox-boutique) - [All gift hamper companies in New Zealand](/demand/nz/categories/nz-gift-hamper-companies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is About Giving or Giftbox Boutique more popular in search? In October 2026, Giftbox Boutique had more branded searches than About Giving among gift hamper companies in New Zealand. Giftbox Boutique had about 880 branded searches, while About Giving had 350. Giftbox Boutique made up 8.6% of all gift hamper company searches we track, and About Giving accounted for 3.4%. ## Cite this page Brandwave. "About Giving vs Giftbox Boutique: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/about-giving-vs-giftbox-boutique This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/about-giving-vs-giftbox-boutique. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.