---
title: "Aboki Hairdressers vs Head Rush Hair Salon: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Aboki Hairdressers or Head Rush Hair Salon? Compare estimated monthly branded-search demand and Share of Search inside the Nelson hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/aboki-hairdressers-vs-head-rush-hair-salon"
publisher: "Brandwave"
---

# Aboki Hairdressers vs Head Rush Hair Salon: Which is more popular by branded search in New Zealand?

Which is more popular in search, Aboki Hairdressers or Head Rush Hair Salon? Compare estimated monthly branded-search demand and Share of Search inside the Nelson hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aboki Hairdressers and Head Rush Hair Salon
- **Competitive set**: Nelson hair salons
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Aboki Hairdressers Share of Search**: 3.3%
- **Head Rush Hair Salon Share of Search**: 1.7%

## Which is more popular in search, Aboki Hairdressers or Head Rush Hair Salon?

- In August 2026, Aboki Hairdressers had more branded searches than Head Rush Hair Salon among nelson hair salons in New Zealand. Aboki Hairdressers was estimated to have 1.2K branded searches compared to Head Rush Hair Salon’s 600, and held a 3.3% Share of Search versus Head Rush Hair Salon’s 1.7%.
- Aboki Hairdressers was ahead of Head Rush Hair Salon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aboki Hairdressers’ estimated Share of Search among nelson hair salons in New Zealand moved from 3.4% to 3.3%, and its estimated monthly branded searches moved from 1.4K to 1.2K.
- Across the 11 months ending August 2026, Head Rush Hair Salon’s estimated Share of Search among nelson hair salons in New Zealand moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 740 to 600.

## How did search popularity change for New Zealand nelson hair salons in August 2026?

- In August 2026, Aboki Hairdressers lost estimated Share of Search among nelson hair salons in New Zealand, from 3.9% to 3.3%.
- Estimated monthly branded searches for Head Rush Hair Salon in New Zealand fell 18.9% over 11 measured months, from 740 to 600 in August 2026.

## Month by month

| Month | Aboki Hairdressers estimated searches | Aboki Hairdressers Share of Search | Aboki Hairdressers rank | Head Rush Hair Salon estimated searches | Head Rush Hair Salon Share of Search | Head Rush Hair Salon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4K | 3.4% | 2 | 740 | 1.8% | 3 |
| Nov 2025 | 1.4K | 3.1% | 2 | 740 | 1.6% | 3 |
| Dec 2025 | 1.8K | 4.2% | 2 | 740 | 1.8% | 3 |
| Jan 2026 | 1.8K | 4.1% | 2 | 730 | 1.7% | 3 |
| Feb 2026 | 1.4K | 4.3% | 2 | 610 | 1.8% | 3 |
| Mar 2026 | 1.8K | 4.8% | 2 | 740 | 2% | 3 |
| Apr 2026 | 1.4K | 3.9% | 2 | 620 | 1.7% | 3 |
| May 2026 | 1.2K | 3.2% | 2 | 500 | 1.4% | 3 |
| Jun 2026 | 1.4K | 3.9% | 2 | 600 | 1.6% | 3 |
| Jul 2026 | 1.5K | 3.9% | 2 | 600 | 1.6% | 3 |
| Aug 2026 | 1.2K | 3.3% | 2 | 600 | 1.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Aboki Hairdressers’ and Head Rush Hair Salon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aboki Hairdressers**: Measured on the search terms “aboki hair”, “aboki hair salon” and “aboki hairdressers”, summed into one figure.
- **Head Rush Hair Salon**: Measured on the search terms “head rush hair salon”, “headrush salon” and “headrushsalon”, summed into one figure.

- [Aboki Hairdressers profile](/demand/nz/brands/aboki-hairdressers)
- [Head Rush Hair Salon profile](/demand/nz/brands/head-rush-hair-salon)
- [All nelson hair salons in New Zealand](/demand/nz/categories/nz-nelson-hair-salons): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aboki Hairdressers or Head Rush Hair Salon?

In August 2026, Aboki Hairdressers had more branded searches than Head Rush Hair Salon among nelson hair salons in New Zealand. Aboki Hairdressers was estimated to have 1.2K branded searches compared to Head Rush Hair Salon’s 600, and held a 3.3% Share of Search versus Head Rush Hair Salon’s 1.7%.

## Cite this page

Brandwave. "Aboki Hairdressers vs Head Rush Hair Salon: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aboki-hairdressers-vs-head-rush-hair-salon

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aboki-hairdressers-vs-head-rush-hair-salon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
