--- title: "Abel Tasman Canyons vs Shotover Jet: Which is searched more in New Zealand?" description: "Is Abel Tasman Canyons or Shotover Jet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adventure activity operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/abel-tasman-canyons-vs-shotover-jet" publisher: "Brandwave" --- # Abel Tasman Canyons vs Shotover Jet: Which is searched more in New Zealand? Is Abel Tasman Canyons or Shotover Jet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adventure activity operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Abel Tasman Canyons and Shotover Jet - **Competitive set**: Adventure activity operators - **Market**: New Zealand - **Month measured**: Sep 2026 - **Abel Tasman Canyons Share of Search**: 0.62% - **Shotover Jet Share of Search**: 43% ## Is Abel Tasman Canyons or Shotover Jet more popular in search? - In September 2026, Shotover Jet had more branded searches than Abel Tasman Canyons among adventure activity operators in New Zealand. Shotover Jet had about 17,900 branded searches, while Abel Tasman Canyons had 260. Shotover Jet made up 43% of all adventure activity operator searches we track, and Abel Tasman Canyons accounted for 0.62%. - Shotover Jet was ahead of Abel Tasman Canyons in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Abel Tasman Canyons’ share of searches among adventure activity operators in New Zealand moved from 0.88% to 0.62%, and its estimated monthly branded searches moved from 390 to 260. - Across the 12 months ending September 2026, Shotover Jet’s share of searches among adventure activity operators in New Zealand moved from 46.5% to 43%, and its estimated monthly branded searches moved from 20.6K to 17.9K. ## Top adventure activity operators in ChatGPT and Google AI Overviews In three ChatGPT questions, Abel Tasman Canyons was mentioned in two out of three: in two of the three ChatGPT answers. Shotover Jet was mentioned in one out of three: in one of the three ChatGPT answers. Abel Tasman Canyons was listed before Shotover Jet in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | AJ Hackett Bungy | 1st | 3 of 3 | 3 of 3 | | Shotover Jet | 2nd | 1 of 3 | 1 of 3 | | Skydive Auckland | 2nd | 2 of 3 | 2 of 3 | | Abel Tasman Canyons | 4th | 2 of 3 | 2 of 3 | | NZONE Skydive | Not ranked | 0 of 3 | 0 of 3 | | Skydive Wanaka | Not ranked | 0 of 3 | 0 of 3 | | Huka Falls Jet | Not ranked | 0 of 3 | 0 of 3 | | Skydive Taupō | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about adventure activity operators - Asked ChatGPT "Which adventure activity operator should I book in New Zealand?": 1. Shotover Jet, 2. AJ Hackett Bungy, 3. Skydive Auckland - Asked ChatGPT "What are the best adventure activity operators in New Zealand?": 1. AJ Hackett Bungy, 2. Abel Tasman Canyons - Asked ChatGPT "What's the best adventure activity operator in New Zealand for thrill seekers?": 1. AJ Hackett Bungy, 2. Skydive Auckland, 3. Abel Tasman Canyons Not named in any answer: NZONE Skydive, Skydive Wanaka, Huka Falls Jet and Skydive Taupō. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand adventure activity operators in September 2026? - In September 2026, Shotover Jet lost share of searches among adventure activity operators in New Zealand, from 44.9% to 43%. - Estimated monthly branded searches for Abel Tasman Canyons in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026. ## Month by month | Month | Abel Tasman Canyons estimated searches | Abel Tasman Canyons Share of Search | Abel Tasman Canyons rank | Shotover Jet estimated searches | Shotover Jet Share of Search | Shotover Jet rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 0.88% | 7 | 20.6K | 46.5% | 1 | | Nov 2025 | 720 | 1.3% | 7 | 26.8K | 49.9% | 1 | | Dec 2025 | 1K | 1.4% | 7 | 32.8K | 45.6% | 1 | | Jan 2026 | 1.3K | 1.9% | 7 | 32.8K | 47% | 1 | | Feb 2026 | 880 | 1.5% | 7 | 25.1K | 41.8% | 1 | | Mar 2026 | 880 | 1.6% | 7 | 25.3K | 46.7% | 1 | | Apr 2026 | 480 | 0.85% | 7 | 25.3K | 44.9% | 1 | | May 2026 | 170 | 0.41% | 7 | 15.6K | 37.8% | 1 | | Jun 2026 | 90 | 0.26% | 7 | 15.7K | 44.9% | 1 | | Jul 2026 | 110 | 0.28% | 7 | 20.8K | 53.1% | 1 | | Aug 2026 | 170 | 0.43% | 7 | 17.9K | 44.9% | 1 | | Sep 2026 | 260 | 0.62% | 7 | 17.9K | 43% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Abel Tasman Canyons’ and Shotover Jet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Abel Tasman Canyons**: Measured on the search term “abel tasman canyons”. - **Shotover Jet**: Measured on the search terms “shotover jet”, “shotover jet boat”, “shotover jet book”, “shotover jet queenstown”, “shotoverjet” and “the shotover jet”, summed into one figure. - [Abel Tasman Canyons profile](/demand/nz/brands/abel-tasman-canyons) - [Shotover Jet profile](/demand/nz/brands/shotover-jet) - [All adventure activity operators in New Zealand](/demand/nz/categories/nz-adventure-activity-operators): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Abel Tasman Canyons or Shotover Jet more popular in search? In September 2026, Shotover Jet had more branded searches than Abel Tasman Canyons among adventure activity operators in New Zealand. Shotover Jet had about 17,900 branded searches, while Abel Tasman Canyons had 260. Shotover Jet made up 43% of all adventure activity operator searches we track, and Abel Tasman Canyons accounted for 0.62%. ## Cite this page Brandwave. "Abel Tasman Canyons vs Shotover Jet: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/abel-tasman-canyons-vs-shotover-jet This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/abel-tasman-canyons-vs-shotover-jet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.