--- title: "Abel Tasman AquaTaxi vs Wilsons Abel Tasman: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Abel Tasman AquaTaxi or Wilsons Abel Tasman? Compare estimated monthly branded-search demand and Share of Search inside the Abel Tasman water taxi and kayak operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/abel-tasman-aquataxi-vs-wilsons-abel-tasman" publisher: "Brandwave" --- # Abel Tasman AquaTaxi vs Wilsons Abel Tasman: Which is more popular by branded search in New Zealand? Which is more popular in search, Abel Tasman AquaTaxi or Wilsons Abel Tasman? Compare estimated monthly branded-search demand and Share of Search inside the Abel Tasman water taxi and kayak operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Abel Tasman AquaTaxi and Wilsons Abel Tasman - **Competitive set**: Abel Tasman water taxi and kayak operators - **Market**: New Zealand - **Month measured**: Aug 2026 - **Abel Tasman AquaTaxi Share of Search**: 29.6% - **Wilsons Abel Tasman Share of Search**: 38.4% ## Which is more popular in search, Abel Tasman AquaTaxi or Wilsons Abel Tasman? - In August 2026, Wilsons Abel Tasman had more branded searches than Abel Tasman AquaTaxi among abel tasman water taxi and kayak operators in New Zealand. Wilsons Abel Tasman was estimated to have 610 branded searches compared to Abel Tasman AquaTaxi’s 470, and held a 38.4% Share of Search versus Abel Tasman AquaTaxi’s 29.6%. - The lead changed hands 2 times in the 11 months ending August 2026: Abel Tasman AquaTaxi took it in November 2025, Wilsons Abel Tasman took it in June 2026. - Across the 11 months ending August 2026, Abel Tasman AquaTaxi’s estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand moved from 24.3% to 29.6%, and its estimated monthly branded searches moved from 1.1K to 470. - Across the 11 months ending August 2026, Wilsons Abel Tasman’s estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand moved from 30.2% to 38.4%, and its estimated monthly branded searches moved from 1.3K to 610. ## How did search popularity change for New Zealand abel tasman water taxi and kayak operators in August 2026? - In August 2026, Abel Tasman AquaTaxi lost estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand, from 31.2% to 29.6%. - In August 2026, Wilsons Abel Tasman lost estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand, from 39.6% to 38.4%. ## Month by month | Month | Abel Tasman AquaTaxi estimated searches | Abel Tasman AquaTaxi Share of Search | Abel Tasman AquaTaxi rank | Wilsons Abel Tasman estimated searches | Wilsons Abel Tasman Share of Search | Wilsons Abel Tasman rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 24.3% | 3 | 1.3K | 30.2% | 2 | | Nov 2025 | 2.8K | 29.9% | 2 | 2.5K | 26.2% | 3 | | Dec 2025 | 3.5K | 30% | 2 | 3K | 25.4% | 3 | | Jan 2026 | 4.3K | 30.4% | 2 | 3.7K | 25.9% | 3 | | Feb 2026 | 4.2K | 34.2% | 1 | 3K | 24.3% | 3 | | Mar 2026 | 4.1K | 40.4% | 1 | 1.7K | 16.3% | 3 | | Apr 2026 | 2.7K | 47.2% | 1 | 920 | 15.9% | 3 | | May 2026 | 870 | 35.5% | 1 | 610 | 24.9% | 3 | | Jun 2026 | 460 | 34.3% | 2 | 500 | 37.3% | 1 | | Jul 2026 | 480 | 31.2% | 2 | 610 | 39.6% | 1 | | Aug 2026 | 470 | 29.6% | 2 | 610 | 38.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Abel Tasman AquaTaxi’s and Wilsons Abel Tasman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Abel Tasman AquaTaxi**: Measured on the search terms “abel tasman aquataxi”, “aqua taxi abel tasman” and “aquataxi co nz”, summed into one figure. - **Wilsons Abel Tasman**: Measured on the search terms “abeltasman co nz”, “wilsons abel tasman” and “wilsons abel tasman water taxi”, summed into one figure. - [Abel Tasman AquaTaxi profile](/demand/nz/brands/abel-tasman-aquataxi) - [Wilsons Abel Tasman profile](/demand/nz/brands/wilsons-abel-tasman) - [All abel tasman water taxi and kayak operators in New Zealand](/demand/nz/categories/nz-abel-tasman-operators): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Abel Tasman AquaTaxi or Wilsons Abel Tasman? In August 2026, Wilsons Abel Tasman had more branded searches than Abel Tasman AquaTaxi among abel tasman water taxi and kayak operators in New Zealand. Wilsons Abel Tasman was estimated to have 610 branded searches compared to Abel Tasman AquaTaxi’s 470, and held a 38.4% Share of Search versus Abel Tasman AquaTaxi’s 29.6%. ## Cite this page Brandwave. "Abel Tasman AquaTaxi vs Wilsons Abel Tasman: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/abel-tasman-aquataxi-vs-wilsons-abel-tasman This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/abel-tasman-aquataxi-vs-wilsons-abel-tasman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.