---
title: "ABC Insurance vs Vision Insurance: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, ABC Insurance or Vision Insurance? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-vision-insurance"
publisher: "Brandwave"
---

# ABC Insurance vs Vision Insurance: Which is more popular by branded search in New Zealand?

Which is more popular in search, ABC Insurance or Vision Insurance? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ABC Insurance and Vision Insurance
- **Competitive set**: Ashburton insurance brokers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **ABC Insurance Share of Search**: 0.12%
- **Vision Insurance Share of Search**: 0.31%

## Which is more popular in search, ABC Insurance or Vision Insurance?

- In August 2026, Vision Insurance had more branded searches than ABC Insurance among ashburton insurance brokers in New Zealand. Vision Insurance was estimated to have 50 branded searches compared to ABC Insurance’s 20, and held a 0.31% Share of Search versus ABC Insurance’s 0.12%.
- Vision Insurance was ahead of ABC Insurance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among ashburton insurance brokers in New Zealand moved from 0.05% to 0.12%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Vision Insurance’s estimated Share of Search among ashburton insurance brokers in New Zealand moved from 0.42% to 0.31%, and its estimated monthly branded searches moved from 80 to 50.

## How did search popularity change for New Zealand ashburton insurance brokers in August 2026?

- Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for Vision Insurance in New Zealand fell 37.5% over 11 measured months, from 80 to 50 in August 2026.

## Month by month

| Month | ABC Insurance estimated searches | ABC Insurance Share of Search | ABC Insurance rank | Vision Insurance estimated searches | Vision Insurance Share of Search | Vision Insurance rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.05% | 5 | 80 | 0.42% | 4 |
| Nov 2025 | 10 | 0.06% | 5 | 80 | 0.49% | 4 |
| Dec 2025 | 10 | 0.08% | 5 | 80 | 0.62% | 3 |
| Jan 2026 | 20 | 0.13% | 5 | 80 | 0.5% | 3 |
| Feb 2026 | 20 | 0.12% | 5 | 80 | 0.5% | 3 |
| Mar 2026 | 20 | 0.12% | 5 | 110 | 0.65% | 3 |
| Apr 2026 | 20 | 0.15% | 5 | 100 | 0.74% | 3 |
| May 2026 | 20 | 0.12% | 5 | 80 | 0.49% | 4 |
| Jun 2026 | 40 | 0.24% | 5 | 60 | 0.37% | 4 |
| Jul 2026 | 20 | 0.12% | 5 | 50 | 0.31% | 4 |
| Aug 2026 | 20 | 0.12% | 5 | 50 | 0.31% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ABC Insurance’s and Vision Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ABC Insurance**: Measured on the search terms “abc insurance” and “abcinsurance”, summed into one figure.
- **Vision Insurance**: Measured on the search terms “vision insurance ashburton” and “vision insurance nz”, summed into one figure.

- [ABC Insurance profile](/demand/nz/brands/abc-insurance)
- [Vision Insurance profile](/demand/nz/brands/vision-insurance)
- [All ashburton insurance brokers in New Zealand](/demand/nz/categories/nz-ashburton-insurance-brokers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ABC Insurance or Vision Insurance?

In August 2026, Vision Insurance had more branded searches than ABC Insurance among ashburton insurance brokers in New Zealand. Vision Insurance was estimated to have 50 branded searches compared to ABC Insurance’s 20, and held a 0.31% Share of Search versus ABC Insurance’s 0.12%.

## Cite this page

Brandwave. "ABC Insurance vs Vision Insurance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-vision-insurance

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-vision-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.