--- title: "ABC Insurance vs Insure Hawke's Bay: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ABC Insurance or Insure Hawke's Bay? Compare estimated monthly branded-search demand and Share of Search inside the Hastings insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-insure-hawke-s-bay" publisher: "Brandwave" --- # ABC Insurance vs Insure Hawke's Bay: Which is more popular by branded search in New Zealand? Which is more popular in search, ABC Insurance or Insure Hawke's Bay? Compare estimated monthly branded-search demand and Share of Search inside the Hastings insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ABC Insurance and Insure Hawke's Bay - **Competitive set**: Hastings insurance brokers - **Market**: New Zealand - **Month measured**: Aug 2026 - **ABC Insurance Share of Search**: 7.1% - **Insure Hawke's Bay Share of Search**: 25% ## Which is more popular in search, ABC Insurance or Insure Hawke's Bay? - In August 2026, Insure Hawke's Bay had more branded searches than ABC Insurance among hastings insurance brokers in New Zealand. Insure Hawke's Bay was estimated to have 70 branded searches compared to ABC Insurance’s 20, and held a 25% Share of Search versus ABC Insurance’s 7.1%. - Insure Hawke's Bay was ahead of ABC Insurance in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among hastings insurance brokers in New Zealand moved from 5% to 7.1%, and its estimated monthly branded searches moved from 10 to 20. - Across the 11 months ending August 2026, Insure Hawke's Bay’s estimated Share of Search among hastings insurance brokers in New Zealand held steady at 25%, and its estimated monthly branded searches moved from 50 to 70. ## How did search popularity change for New Zealand hastings insurance brokers in August 2026? - In August 2026, Insure Hawke's Bay lost estimated Share of Search among hastings insurance brokers in New Zealand, from 32.1% to 25%. - Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026. ## Month by month | Month | ABC Insurance estimated searches | ABC Insurance Share of Search | ABC Insurance rank | Insure Hawke's Bay estimated searches | Insure Hawke's Bay Share of Search | Insure Hawke's Bay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 5% | 3 | 50 | 25% | 2 | | Nov 2025 | 10 | 4.5% | 3 | 50 | 22.7% | 2 | | Dec 2025 | 10 | 5% | 4 | 30 | 15% | 3 | | Jan 2026 | 20 | 6.9% | 4 | 50 | 17.2% | 3 | | Feb 2026 | 20 | 6.7% | 4 | 50 | 16.7% | 2 | | Mar 2026 | 20 | 5.7% | 4 | 110 | 31.4% | 2 | | Apr 2026 | 20 | 7.4% | 3 | 90 | 33.3% | 2 | | May 2026 | 20 | 6.7% | 4 | 70 | 23.3% | 2 | | Jun 2026 | 40 | 12.5% | 3 | 70 | 21.9% | 2 | | Jul 2026 | 20 | 7.1% | 4 | 90 | 32.1% | 2 | | Aug 2026 | 20 | 7.1% | 4 | 70 | 25% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ABC Insurance’s and Insure Hawke's Bay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ABC Insurance**: Measured on the search terms “abc insurance” and “abcinsurance”, summed into one figure. - **Insure Hawke's Bay**: Measured on the search term “insure hawkes bay”. - [ABC Insurance profile](/demand/nz/brands/abc-insurance) - [Insure Hawke's Bay profile](/demand/nz/brands/insure-hawke-s-bay) - [All hastings insurance brokers in New Zealand](/demand/nz/categories/nz-hastings-insurance-brokers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ABC Insurance or Insure Hawke's Bay? In August 2026, Insure Hawke's Bay had more branded searches than ABC Insurance among hastings insurance brokers in New Zealand. Insure Hawke's Bay was estimated to have 70 branded searches compared to ABC Insurance’s 20, and held a 25% Share of Search versus ABC Insurance’s 7.1%. ## Cite this page Brandwave. "ABC Insurance vs Insure Hawke's Bay: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-insure-hawke-s-bay This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-insure-hawke-s-bay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.