---
title: "ABC Insurance vs Hallam Jones: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, ABC Insurance or Hallam Jones? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-hallam-jones"
publisher: "Brandwave"
---

# ABC Insurance vs Hallam Jones: Which is more popular by branded search in New Zealand?

Which is more popular in search, ABC Insurance or Hallam Jones? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ABC Insurance and Hallam Jones
- **Competitive set**: Rotorua insurance brokers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **ABC Insurance Share of Search**: 0.95%
- **Hallam Jones Share of Search**: 1.4%

## Which is more popular in search, ABC Insurance or Hallam Jones?

- In August 2026, Hallam Jones had more branded searches than ABC Insurance among rotorua insurance brokers in New Zealand. Hallam Jones was estimated to have 30 branded searches compared to ABC Insurance’s 20, and held a 1.4% Share of Search versus ABC Insurance’s 0.95%.
- The lead changed hands 2 times in the 11 months ending August 2026: ABC Insurance took it in June 2026, Hallam Jones took it in July 2026.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among rotorua insurance brokers in New Zealand moved from 0.4% to 0.95%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Hallam Jones’ estimated Share of Search among rotorua insurance brokers in New Zealand moved from 1.2% to 1.4%, and its estimated monthly branded searches held steady at 30.

## How did search popularity change for New Zealand rotorua insurance brokers in August 2026?

- Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

## Month by month

| Month | ABC Insurance estimated searches | ABC Insurance Share of Search | ABC Insurance rank | Hallam Jones estimated searches | Hallam Jones Share of Search | Hallam Jones rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.4% | 4 | 30 | 1.2% | 3 |
| Nov 2025 | 10 | 0.45% | 4 | 30 | 1.3% | 3 |
| Dec 2025 | 10 | 0.55% | 4 | 30 | 1.6% | 3 |
| Jan 2026 | 20 | 0.94% | 4 | 30 | 1.4% | 3 |
| Feb 2026 | 20 | 0.91% | 4 | 50 | 2.3% | 3 |
| Mar 2026 | 20 | 0.81% | 4 | 40 | 1.6% | 3 |
| Apr 2026 | 20 | 0.89% | 4 | 40 | 1.8% | 3 |
| May 2026 | 20 | 0.9% | 4 | 30 | 1.3% | 3 |
| Jun 2026 | 40 | 1.8% | 3 | 20 | 0.9% | 4 |
| Jul 2026 | 20 | 0.92% | 4 | 40 | 1.8% | 3 |
| Aug 2026 | 20 | 0.95% | 4 | 30 | 1.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ABC Insurance’s and Hallam Jones’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ABC Insurance**: Measured on the search terms “abc insurance” and “abcinsurance”, summed into one figure.
- **Hallam Jones**: Measured on the search terms “hallam jones” and “hallam jones insurance”, summed into one figure.

- [ABC Insurance profile](/demand/nz/brands/abc-insurance)
- [Hallam Jones profile](/demand/nz/brands/hallam-jones)
- [All rotorua insurance brokers in New Zealand](/demand/nz/categories/nz-rotorua-insurance-brokers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ABC Insurance or Hallam Jones?

In August 2026, Hallam Jones had more branded searches than ABC Insurance among rotorua insurance brokers in New Zealand. Hallam Jones was estimated to have 30 branded searches compared to ABC Insurance’s 20, and held a 1.4% Share of Search versus ABC Insurance’s 0.95%.

## Cite this page

Brandwave. "ABC Insurance vs Hallam Jones: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-hallam-jones

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-hallam-jones. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.