---
title: "ABC Insurance vs Emerre & Hathaway: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, ABC Insurance or Emerre & Hathaway? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-emerre-hathaway"
publisher: "Brandwave"
---

# ABC Insurance vs Emerre & Hathaway: Which is more popular by branded search in New Zealand?

Which is more popular in search, ABC Insurance or Emerre & Hathaway? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ABC Insurance and Emerre & Hathaway
- **Competitive set**: Gisborne insurance brokers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **ABC Insurance Share of Search**: 0.93%
- **Emerre & Hathaway Share of Search**: 7.9%

## Which is more popular in search, ABC Insurance or Emerre & Hathaway?

- In August 2026, Emerre & Hathaway had more branded searches than ABC Insurance among gisborne insurance brokers in New Zealand. Emerre & Hathaway was estimated to have 170 branded searches compared to ABC Insurance’s 20, and held a 7.9% Share of Search versus ABC Insurance’s 0.93%.
- Emerre & Hathaway was ahead of ABC Insurance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among gisborne insurance brokers in New Zealand moved from 0.4% to 0.93%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Emerre & Hathaway’s estimated Share of Search among gisborne insurance brokers in New Zealand moved from 8.7% to 7.9%, and its estimated monthly branded searches moved from 220 to 170.

## How did search popularity change for New Zealand gisborne insurance brokers in August 2026?

- In August 2026, Emerre & Hathaway lost estimated Share of Search among gisborne insurance brokers in New Zealand, from 9.3% to 7.9%.
- Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

## Month by month

| Month | ABC Insurance estimated searches | ABC Insurance Share of Search | ABC Insurance rank | Emerre & Hathaway estimated searches | Emerre & Hathaway Share of Search | Emerre & Hathaway rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.4% | 4 | 220 | 8.7% | 2 |
| Nov 2025 | 10 | 0.43% | 4 | 240 | 10.3% | 2 |
| Dec 2025 | 10 | 0.54% | 5 | 170 | 9.1% | 2 |
| Jan 2026 | 20 | 0.9% | 5 | 230 | 10.3% | 2 |
| Feb 2026 | 20 | 0.9% | 5 | 200 | 9% | 2 |
| Mar 2026 | 20 | 0.78% | 5 | 230 | 9% | 2 |
| Apr 2026 | 20 | 0.91% | 3 | 190 | 8.7% | 2 |
| May 2026 | 20 | 0.9% | 4 | 210 | 9.4% | 2 |
| Jun 2026 | 40 | 1.7% | 3 | 260 | 11.2% | 2 |
| Jul 2026 | 20 | 0.89% | 5 | 210 | 9.3% | 2 |
| Aug 2026 | 20 | 0.93% | 5 | 170 | 7.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ABC Insurance’s and Emerre & Hathaway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ABC Insurance**: Measured on the search terms “abc insurance” and “abcinsurance”, summed into one figure.
- **Emerre & Hathaway**: Measured on the search terms “emerre & hathaway”, “emerre and hathaway” and “emerre and hathaway gisborne”, summed into one figure.

- [ABC Insurance profile](/demand/nz/brands/abc-insurance)
- [Emerre & Hathaway profile](/demand/nz/brands/emerre-hathaway)
- [All gisborne insurance brokers in New Zealand](/demand/nz/categories/nz-gisborne-insurance-brokers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ABC Insurance or Emerre & Hathaway?

In August 2026, Emerre & Hathaway had more branded searches than ABC Insurance among gisborne insurance brokers in New Zealand. Emerre & Hathaway was estimated to have 170 branded searches compared to ABC Insurance’s 20, and held a 7.9% Share of Search versus ABC Insurance’s 0.93%.

## Cite this page

Brandwave. "ABC Insurance vs Emerre & Hathaway: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-emerre-hathaway

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-emerre-hathaway. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.