---
title: "ABC Insurance vs Ede Insurance Group: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, ABC Insurance or Ede Insurance Group? Compare estimated monthly branded-search demand and Share of Search inside the Taupo insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-ede-insurance-group"
publisher: "Brandwave"
---

# ABC Insurance vs Ede Insurance Group: Which is more popular by branded search in New Zealand?

Which is more popular in search, ABC Insurance or Ede Insurance Group? Compare estimated monthly branded-search demand and Share of Search inside the Taupo insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ABC Insurance and Ede Insurance Group
- **Competitive set**: Taupo insurance brokers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **ABC Insurance Share of Search**: 0.14%
- **Ede Insurance Group Share of Search**: 0.07%

## Which is more popular in search, ABC Insurance or Ede Insurance Group?

- In August 2026, ABC Insurance had more branded searches than Ede Insurance Group among taupo insurance brokers in New Zealand. ABC Insurance was estimated to have 20 branded searches compared to Ede Insurance Group’s 10, and held a 0.14% Share of Search versus Ede Insurance Group’s 0.07%.
- ABC Insurance was ahead of Ede Insurance Group in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among taupo insurance brokers in New Zealand moved from 0.06% to 0.14%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Ede Insurance Group’s estimated Share of Search among taupo insurance brokers in New Zealand moved from 0% to 0.07%, and its estimated monthly branded searches moved from 0 to 10.

## How did search popularity change for New Zealand taupo insurance brokers in August 2026?

- Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

## Month by month

| Month | ABC Insurance estimated searches | ABC Insurance Share of Search | ABC Insurance rank | Ede Insurance Group estimated searches | Ede Insurance Group Share of Search | Ede Insurance Group rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.06% | 2 | 0 | 0% | 4 |
| Nov 2025 | 10 | 0.07% | 2 | 0 | 0% | 4 |
| Dec 2025 | 10 | 0.09% | 2 | 0 | 0% | 4 |
| Jan 2026 | 20 | 0.14% | 2 | 0 | 0% | 4 |
| Feb 2026 | 20 | 0.14% | 2 | 0 | 0% | 4 |
| Mar 2026 | 20 | 0.14% | 2 | 0 | 0% | 4 |
| Apr 2026 | 20 | 0.17% | 2 | 0 | 0% | 4 |
| May 2026 | 20 | 0.14% | 2 | 10 | 0.07% | 3 |
| Jun 2026 | 40 | 0.28% | 2 | 10 | 0.07% | 3 |
| Jul 2026 | 20 | 0.14% | 2 | 10 | 0.07% | 3 |
| Aug 2026 | 20 | 0.14% | 2 | 10 | 0.07% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ABC Insurance’s and Ede Insurance Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ABC Insurance**: Measured on the search terms “abc insurance” and “abcinsurance”, summed into one figure.
- **Ede Insurance Group**: Measured on the search term “ede insurance”.

- [ABC Insurance profile](/demand/nz/brands/abc-insurance)
- [Ede Insurance Group profile](/demand/nz/brands/ede-insurance-group)
- [All taupo insurance brokers in New Zealand](/demand/nz/categories/nz-taupo-insurance-brokers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ABC Insurance or Ede Insurance Group?

In August 2026, ABC Insurance had more branded searches than Ede Insurance Group among taupo insurance brokers in New Zealand. ABC Insurance was estimated to have 20 branded searches compared to Ede Insurance Group’s 10, and held a 0.14% Share of Search versus Ede Insurance Group’s 0.07%.

## Cite this page

Brandwave. "ABC Insurance vs Ede Insurance Group: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-ede-insurance-group

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-ede-insurance-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.