--- title: "ABC Insurance vs Dawson Insurance: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ABC Insurance or Dawson Insurance? Compare estimated monthly branded-search demand and Share of Search inside the Whakatane insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-dawson-insurance" publisher: "Brandwave" --- # ABC Insurance vs Dawson Insurance: Which is more popular by branded search in New Zealand? Which is more popular in search, ABC Insurance or Dawson Insurance? Compare estimated monthly branded-search demand and Share of Search inside the Whakatane insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ABC Insurance and Dawson Insurance - **Competitive set**: Whakatane insurance brokers - **Market**: New Zealand - **Month measured**: Aug 2026 - **ABC Insurance Share of Search**: 0.97% - **Dawson Insurance Share of Search**: 8.7% ## Which is more popular in search, ABC Insurance or Dawson Insurance? - In August 2026, Dawson Insurance had more branded searches than ABC Insurance among whakatane insurance brokers in New Zealand. Dawson Insurance was estimated to have 180 branded searches compared to ABC Insurance’s 20, and held an 8.7% Share of Search versus ABC Insurance’s 0.97%. - Dawson Insurance was ahead of ABC Insurance in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among whakatane insurance brokers in New Zealand moved from 0.4% to 0.97%, and its estimated monthly branded searches moved from 10 to 20. - Across the 11 months ending August 2026, Dawson Insurance’s estimated Share of Search among whakatane insurance brokers in New Zealand moved from 8.4% to 8.7%, and its estimated monthly branded searches moved from 210 to 180. ## How did search popularity change for New Zealand whakatane insurance brokers in August 2026? - Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026. - Estimated monthly branded searches for Dawson Insurance in New Zealand fell 14.3% over 11 measured months, from 210 to 180 in August 2026. ## Month by month | Month | ABC Insurance estimated searches | ABC Insurance Share of Search | ABC Insurance rank | Dawson Insurance estimated searches | Dawson Insurance Share of Search | Dawson Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.4% | 3 | 210 | 8.4% | 2 | | Nov 2025 | 10 | 0.44% | 3 | 260 | 11.6% | 2 | | Dec 2025 | 10 | 0.56% | 3 | 180 | 10% | 2 | | Jan 2026 | 20 | 0.95% | 3 | 210 | 10% | 2 | | Feb 2026 | 20 | 0.95% | 3 | 190 | 9% | 2 | | Mar 2026 | 20 | 0.8% | 3 | 260 | 10.4% | 2 | | Apr 2026 | 20 | 0.92% | 3 | 210 | 9.6% | 2 | | May 2026 | 20 | 0.93% | 3 | 190 | 8.8% | 2 | | Jun 2026 | 40 | 1.8% | 3 | 210 | 9.5% | 2 | | Jul 2026 | 20 | 0.93% | 3 | 180 | 8.4% | 2 | | Aug 2026 | 20 | 0.97% | 3 | 180 | 8.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ABC Insurance’s and Dawson Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ABC Insurance**: Measured on the search terms “abc insurance” and “abcinsurance”, summed into one figure. - **Dawson Insurance**: Measured on the search terms “dawson insurance”, “dawson insurance whakatane” and “dawsoninsurance”, summed into one figure. - [ABC Insurance profile](/demand/nz/brands/abc-insurance) - [Dawson Insurance profile](/demand/nz/brands/dawson-insurance) - [All whakatane insurance brokers in New Zealand](/demand/nz/categories/nz-whakatane-insurance-brokers): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ABC Insurance or Dawson Insurance? In August 2026, Dawson Insurance had more branded searches than ABC Insurance among whakatane insurance brokers in New Zealand. Dawson Insurance was estimated to have 180 branded searches compared to ABC Insurance’s 20, and held an 8.7% Share of Search versus ABC Insurance’s 0.97%. ## Cite this page Brandwave. "ABC Insurance vs Dawson Insurance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-dawson-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-dawson-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.