--- title: "ABC Insurance vs Cambridge Insurance Brokers: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ABC Insurance or Cambridge Insurance Brokers? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-cambridge-insurance-brokers" publisher: "Brandwave" --- # ABC Insurance vs Cambridge Insurance Brokers: Which is more popular by branded search in New Zealand? Which is more popular in search, ABC Insurance or Cambridge Insurance Brokers? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ABC Insurance and Cambridge Insurance Brokers - **Competitive set**: Cambridge insurance brokers - **Market**: New Zealand - **Month measured**: Aug 2026 - **ABC Insurance Share of Search**: 33.3% - **Cambridge Insurance Brokers Share of Search**: 0% ## Which is more popular in search, ABC Insurance or Cambridge Insurance Brokers? - In August 2026, ABC Insurance had more branded searches than Cambridge Insurance Brokers among cambridge insurance brokers in New Zealand. ABC Insurance was estimated to have 20 branded searches compared to Cambridge Insurance Brokers’ 0, and held a 33.3% Share of Search versus Cambridge Insurance Brokers’ 0%. - ABC Insurance was ahead of Cambridge Insurance Brokers in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among cambridge insurance brokers in New Zealand moved from 25% to 33.3%, and its estimated monthly branded searches moved from 10 to 20. - Across the 11 months ending August 2026, Cambridge Insurance Brokers’ estimated Share of Search among cambridge insurance brokers in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0. ## How did search popularity change for New Zealand cambridge insurance brokers in August 2026? - In August 2026, ABC Insurance lost estimated Share of Search among cambridge insurance brokers in New Zealand, from 40% to 33.3%. ## Month by month | Month | ABC Insurance estimated searches | ABC Insurance Share of Search | ABC Insurance rank | Cambridge Insurance Brokers estimated searches | Cambridge Insurance Brokers Share of Search | Cambridge Insurance Brokers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 25% | 2 | 0 | 0% | 5 | | Nov 2025 | 10 | 33.3% | 1 | 0 | 0% | 5 | | Dec 2025 | 10 | 33.3% | 1 | 10 | 33.3% | 2 | | Jan 2026 | 20 | 50% | 1 | 0 | 0% | 5 | | Feb 2026 | 20 | 40% | 1 | 0 | 0% | 5 | | Mar 2026 | 20 | 28.6% | 2 | 10 | 14.3% | 4 | | Apr 2026 | 20 | 40% | 1 | 0 | 0% | 5 | | May 2026 | 20 | 33.3% | 1 | 10 | 16.7% | 4 | | Jun 2026 | 40 | 57.1% | 1 | 0 | 0% | 5 | | Jul 2026 | 20 | 40% | 1 | 0 | 0% | 5 | | Aug 2026 | 20 | 33.3% | 1 | 0 | 0% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ABC Insurance’s and Cambridge Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ABC Insurance**: Measured on the search terms “abc insurance” and “abcinsurance”, summed into one figure. - **Cambridge Insurance Brokers**: Measured on the search term “cambridge insurance brokers nz”. - [ABC Insurance profile](/demand/nz/brands/abc-insurance) - [Cambridge Insurance Brokers profile](/demand/nz/brands/cambridge-insurance-brokers) - [All cambridge insurance brokers in New Zealand](/demand/nz/categories/nz-cambridge-insurance-brokers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ABC Insurance or Cambridge Insurance Brokers? In August 2026, ABC Insurance had more branded searches than Cambridge Insurance Brokers among cambridge insurance brokers in New Zealand. ABC Insurance was estimated to have 20 branded searches compared to Cambridge Insurance Brokers’ 0, and held a 33.3% Share of Search versus Cambridge Insurance Brokers’ 0%. ## Cite this page Brandwave. "ABC Insurance vs Cambridge Insurance Brokers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-cambridge-insurance-brokers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-cambridge-insurance-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.