---
title: "ABC Insurance vs BHI Finance: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, ABC Insurance or BHI Finance? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-bhi-finance"
publisher: "Brandwave"
---

# ABC Insurance vs BHI Finance: Which is more popular by branded search in New Zealand?

Which is more popular in search, ABC Insurance or BHI Finance? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ABC Insurance and BHI Finance
- **Competitive set**: Cambridge insurance brokers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **ABC Insurance Share of Search**: 33.3%
- **BHI Finance Share of Search**: 16.7%

## Which is more popular in search, ABC Insurance or BHI Finance?

- In August 2026, ABC Insurance had more branded searches than BHI Finance among cambridge insurance brokers in New Zealand. ABC Insurance was estimated to have 20 branded searches compared to BHI Finance’s 10, and held a 33.3% Share of Search versus BHI Finance’s 16.7%.
- ABC Insurance was ahead of BHI Finance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among cambridge insurance brokers in New Zealand moved from 25% to 33.3%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, BHI Finance’s estimated Share of Search among cambridge insurance brokers in New Zealand moved from 25% to 16.7%, and its estimated monthly branded searches held steady at 10.

## How did search popularity change for New Zealand cambridge insurance brokers in August 2026?

- In August 2026, Argyle Insurance overtook BHI Finance to rank 3rd among cambridge insurance brokers in New Zealand, at 16.7%.
- In August 2026, ABC Insurance lost estimated Share of Search among cambridge insurance brokers in New Zealand, from 40% to 33.3%.
- In August 2026, BHI Finance lost estimated Share of Search among cambridge insurance brokers in New Zealand, from 20% to 16.7%.

## Month by month

| Month | ABC Insurance estimated searches | ABC Insurance Share of Search | ABC Insurance rank | BHI Finance estimated searches | BHI Finance Share of Search | BHI Finance rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 25% | 2 | 10 | 25% | 3 |
| Nov 2025 | 10 | 33.3% | 1 | 10 | 33.3% | 2 |
| Dec 2025 | 10 | 33.3% | 1 | 0 | 0% | 5 |
| Jan 2026 | 20 | 50% | 1 | 10 | 25% | 2 |
| Feb 2026 | 20 | 40% | 1 | 10 | 20% | 3 |
| Mar 2026 | 20 | 28.6% | 2 | 0 | 0% | 5 |
| Apr 2026 | 20 | 40% | 1 | 10 | 20% | 3 |
| May 2026 | 20 | 33.3% | 1 | 10 | 16.7% | 3 |
| Jun 2026 | 40 | 57.1% | 1 | 10 | 14.3% | 3 |
| Jul 2026 | 20 | 40% | 1 | 10 | 20% | 3 |
| Aug 2026 | 20 | 33.3% | 1 | 10 | 16.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ABC Insurance’s and BHI Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ABC Insurance**: Measured on the search terms “abc insurance” and “abcinsurance”, summed into one figure.
- **BHI Finance**: Measured on the search term “bhi finance”.

- [ABC Insurance profile](/demand/nz/brands/abc-insurance)
- [BHI Finance profile](/demand/nz/brands/bhi-finance)
- [All cambridge insurance brokers in New Zealand](/demand/nz/categories/nz-cambridge-insurance-brokers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ABC Insurance or BHI Finance?

In August 2026, ABC Insurance had more branded searches than BHI Finance among cambridge insurance brokers in New Zealand. ABC Insurance was estimated to have 20 branded searches compared to BHI Finance’s 10, and held a 33.3% Share of Search versus BHI Finance’s 16.7%.

## Cite this page

Brandwave. "ABC Insurance vs BHI Finance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-bhi-finance

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-bhi-finance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.