---
title: "ABC Insurance vs Argyle Insurance: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, ABC Insurance or Argyle Insurance? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-argyle-insurance"
publisher: "Brandwave"
---

# ABC Insurance vs Argyle Insurance: Which is more popular by branded search in New Zealand?

Which is more popular in search, ABC Insurance or Argyle Insurance? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ABC Insurance and Argyle Insurance
- **Competitive set**: Cambridge insurance brokers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **ABC Insurance Share of Search**: 33.3%
- **Argyle Insurance Share of Search**: 16.7%

## Which is more popular in search, ABC Insurance or Argyle Insurance?

- In August 2026, ABC Insurance had more branded searches than Argyle Insurance among cambridge insurance brokers in New Zealand. ABC Insurance was estimated to have 20 branded searches compared to Argyle Insurance’s 10, and held a 33.3% Share of Search versus Argyle Insurance’s 16.7%.
- ABC Insurance was ahead of Argyle Insurance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among cambridge insurance brokers in New Zealand moved from 25% to 33.3%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Argyle Insurance’s estimated Share of Search among cambridge insurance brokers in New Zealand moved from 0% to 16.7%, and its estimated monthly branded searches moved from 0 to 10.

## How did search popularity change for New Zealand cambridge insurance brokers in August 2026?

- In August 2026, Argyle Insurance overtook BHI Finance to rank 3rd among cambridge insurance brokers in New Zealand, at 16.7%.
- In August 2026, ABC Insurance lost estimated Share of Search among cambridge insurance brokers in New Zealand, from 40% to 33.3%.

## Month by month

| Month | ABC Insurance estimated searches | ABC Insurance Share of Search | ABC Insurance rank | Argyle Insurance estimated searches | Argyle Insurance Share of Search | Argyle Insurance rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 25% | 2 | 0 | 0% | 4 |
| Nov 2025 | 10 | 33.3% | 1 | 0 | 0% | 4 |
| Dec 2025 | 10 | 33.3% | 1 | 0 | 0% | 4 |
| Jan 2026 | 20 | 50% | 1 | 0 | 0% | 4 |
| Feb 2026 | 20 | 40% | 1 | 0 | 0% | 4 |
| Mar 2026 | 20 | 28.6% | 2 | 10 | 14.3% | 3 |
| Apr 2026 | 20 | 40% | 1 | 0 | 0% | 4 |
| May 2026 | 20 | 33.3% | 1 | 0 | 0% | 5 |
| Jun 2026 | 40 | 57.1% | 1 | 10 | 14.3% | 2 |
| Jul 2026 | 20 | 40% | 1 | 0 | 0% | 4 |
| Aug 2026 | 20 | 33.3% | 1 | 10 | 16.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ABC Insurance’s and Argyle Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ABC Insurance**: Measured on the search terms “abc insurance” and “abcinsurance”, summed into one figure.
- **Argyle Insurance**: Measured on the search term “argyle insurance”.

- [ABC Insurance profile](/demand/nz/brands/abc-insurance)
- [Argyle Insurance profile](/demand/nz/brands/argyle-insurance)
- [All cambridge insurance brokers in New Zealand](/demand/nz/categories/nz-cambridge-insurance-brokers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ABC Insurance or Argyle Insurance?

In August 2026, ABC Insurance had more branded searches than Argyle Insurance among cambridge insurance brokers in New Zealand. ABC Insurance was estimated to have 20 branded searches compared to Argyle Insurance’s 10, and held a 33.3% Share of Search versus Argyle Insurance’s 16.7%.

## Cite this page

Brandwave. "ABC Insurance vs Argyle Insurance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-argyle-insurance

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-argyle-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.