---
title: "ABC Insurance vs Affinity+Co: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, ABC Insurance or Affinity+Co? Compare estimated monthly branded-search demand and Share of Search inside the Timaru insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-affinity-co"
publisher: "Brandwave"
---

# ABC Insurance vs Affinity+Co: Which is more popular by branded search in New Zealand?

Which is more popular in search, ABC Insurance or Affinity+Co? Compare estimated monthly branded-search demand and Share of Search inside the Timaru insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ABC Insurance and Affinity+Co
- **Competitive set**: Timaru insurance brokers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **ABC Insurance Share of Search**: 0.12%
- **Affinity+Co Share of Search**: 0.12%

## Which is more popular in search, ABC Insurance or Affinity+Co?

- In August 2026, ABC Insurance and Affinity+Co were level on Share of Search among timaru insurance brokers in New Zealand, with an estimated 20 branded searches each, at 0.12% estimated Share of Search each.
- The lead changed hands 2 times in the 11 months ending August 2026: ABC Insurance took it in June 2026, Affinity+Co took it in July 2026.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among timaru insurance brokers in New Zealand moved from 0.05% to 0.12%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Affinity+Co’s estimated Share of Search among timaru insurance brokers in New Zealand moved from 0.16% to 0.12%, and its estimated monthly branded searches moved from 30 to 20.

## How did search popularity change for New Zealand timaru insurance brokers in August 2026?

- In August 2026, ABC Insurance rose from 4th to 3rd among timaru insurance brokers in New Zealand.
- In August 2026, Affinity+Co fell from 3rd to 4th among timaru insurance brokers in New Zealand.

## Month by month

| Month | ABC Insurance estimated searches | ABC Insurance Share of Search | ABC Insurance rank | Affinity+Co estimated searches | Affinity+Co Share of Search | Affinity+Co rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.05% | 4 | 30 | 0.16% | 3 |
| Nov 2025 | 10 | 0.06% | 4 | 40 | 0.25% | 3 |
| Dec 2025 | 10 | 0.08% | 4 | 30 | 0.24% | 3 |
| Jan 2026 | 20 | 0.13% | 4 | 30 | 0.19% | 3 |
| Feb 2026 | 20 | 0.12% | 4 | 30 | 0.19% | 3 |
| Mar 2026 | 20 | 0.12% | 4 | 30 | 0.18% | 3 |
| Apr 2026 | 20 | 0.15% | 4 | 40 | 0.3% | 3 |
| May 2026 | 20 | 0.12% | 4 | 40 | 0.25% | 3 |
| Jun 2026 | 40 | 0.25% | 3 | 30 | 0.18% | 4 |
| Jul 2026 | 20 | 0.12% | 4 | 30 | 0.19% | 3 |
| Aug 2026 | 20 | 0.12% | 3 | 20 | 0.12% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ABC Insurance’s and Affinity+Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ABC Insurance**: Measured on the search terms “abc insurance” and “abcinsurance”, summed into one figure.
- **Affinity+Co**: Measured on the search terms “affinity & co”, “affinity+co”, “affinity+co nz” and “affinityco”, summed into one figure.

- [ABC Insurance profile](/demand/nz/brands/abc-insurance)
- [Affinity+Co profile](/demand/nz/brands/affinity-co)
- [All timaru insurance brokers in New Zealand](/demand/nz/categories/nz-timaru-insurance-brokers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ABC Insurance or Affinity+Co?

In August 2026, ABC Insurance and Affinity+Co were level on Share of Search among timaru insurance brokers in New Zealand, with an estimated 20 branded searches each, at 0.12% estimated Share of Search each.

## Cite this page

Brandwave. "ABC Insurance vs Affinity+Co: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-affinity-co

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/abc-insurance-vs-affinity-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.