--- title: "ABB vs Hager: Which is more popular in New Zealand?" description: "Is ABB or Hager more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electrical accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/abb-vs-hager" publisher: "Brandwave" --- # ABB vs Hager: Which is more popular in New Zealand? Is ABB or Hager more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electrical accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ABB and Hager - **Competitive set**: Electrical accessory brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **ABB Share of Search**: 20.2% - **Hager Share of Search**: 4.3% ## Is ABB or Hager more popular in search? - In October 2026, ABB had more branded searches than Hager among electrical accessory brands in New Zealand. ABB had about 1,000 branded searches, while Hager had 210. ABB made up 20.2% of all electrical accessory brand searches we track, and Hager accounted for 4.3%. - ABB was ahead of Hager in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, ABB’s share of searches among electrical accessory brands in New Zealand moved from 21.1% to 20.2%, and its estimated monthly branded searches held steady at 1K. - Across the 12 months ending October 2026, Hager’s share of searches among electrical accessory brands in New Zealand moved from 4.2% to 4.3%, and its estimated monthly branded searches moved from 200 to 210. ## Top electrical accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hager was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. ABB did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PDL | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Clipsal | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | HPM | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Legrand | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Schneider Electric | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Hager | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | ABB | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NHP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about electrical accessory brands - Asked ChatGPT "Which electrical accessory brand should I buy in New Zealand?": 1. PDL, 2. Clipsal, 3. HPM, 4. Legrand, 5. Schneider Electric - Asked ChatGPT "What are the best electrical accessory brands in New Zealand?": 1. PDL, 2. Clipsal, 3. HPM, 4. Legrand - Asked ChatGPT "What's the best electrical accessory brand in New Zealand for home wiring?": 1. PDL, 2. HPM, 3. Legrand, 4. Schneider Electric - Searched Google, AI Overview "light switch brands": 1. Clipsal, 2. HPM, 3. Legrand, 4. Schneider Electric, 5. PDL - Searched Google, AI Overview "electrical fittings nz": 1. PDL, 2. Clipsal, 3. Legrand, 4. Hager Not named in any answer: ABB and NHP. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand electrical accessory brands in October 2026? - In October 2026, HPM overtook Hager and Clipsal to rank 6th among electrical accessory brands in New Zealand, with 8.7% of the searches. - In October 2026, ABB gained share of searches among electrical accessory brands in New Zealand, from 18.2% to 20.2%. - In October 2026, Hager lost share of searches among electrical accessory brands in New Zealand, from 9.7% to 4.3%. ## How has branded search for ABB and Hager changed in New Zealand over the last 12 months? | Month | ABB estimated searches | ABB Share of Search | ABB rank | Hager estimated searches | Hager Share of Search | Hager rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1K | 21.1% | 1 | 200 | 4.2% | 8 | | Dec 2025 | 720 | 19.4% | 1 | 170 | 4.6% | 8 | | Jan 2026 | 1K | 22.1% | 1 | 170 | 3.8% | 8 | | Feb 2026 | 1K | 21.5% | 1 | 290 | 6.2% | 8 | | Mar 2026 | 1.3K | 23.5% | 1 | 260 | 4.7% | 8 | | Apr 2026 | 1K | 20.7% | 1 | 160 | 3.3% | 8 | | May 2026 | 1K | 18.9% | 2 | 200 | 3.8% | 8 | | Jun 2026 | 1K | 19.7% | 1 | 230 | 4.5% | 8 | | Jul 2026 | 1.3K | 25% | 1 | 200 | 3.8% | 8 | | Aug 2026 | 1.3K | 24.9% | 1 | 180 | 3.4% | 8 | | Sep 2026 | 1K | 18.2% | 1 | 530 | 9.7% | 6 | | Oct 2026 | 1K | 20.2% | 1 | 210 | 4.3% | 8 | ## How are ABB’s and Hager’s branded searches counted? Brandwave collects information about searches that people make online using ABB’s and Hager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ABB**: Measured on the search term “abb”. - **Hager**: Measured on the search terms “hager”, “hager afdd”, “hager distribution board”, “hager door closers”, “hager door handle”, “hager door hardware”, “hager door hinges”, “hager doors”, “hager electrical”, “hager hardware”, “hager hinges”, “hager knx”, “hager mccb”, “hager ready”, “hager vector” and “hager volta”, summed into one figure. - [ABB profile](/demand/nz/brands/abb) - [Hager profile](/demand/nz/brands/hager) - [All electrical accessory brands in New Zealand](/demand/nz/categories/nz-electrical-accessory-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ABB or Hager more popular in search? In October 2026, ABB had more branded searches than Hager among electrical accessory brands in New Zealand. ABB had about 1,000 branded searches, while Hager had 210. ABB made up 20.2% of all electrical accessory brand searches we track, and Hager accounted for 4.3%. ## Cite this page Brandwave. "ABB vs Hager: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/abb-vs-hager This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/abb-vs-hager. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.