--- title: "ABB vs Clipsal: Which is more popular in New Zealand?" description: "Is ABB or Clipsal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electrical accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/abb-vs-clipsal" publisher: "Brandwave" --- # ABB vs Clipsal: Which is more popular in New Zealand? Is ABB or Clipsal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electrical accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ABB and Clipsal - **Competitive set**: Electrical accessory brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **ABB Share of Search**: 20.2% - **Clipsal Share of Search**: 7.9% ## Is ABB or Clipsal more popular in search? - In October 2026, ABB had more branded searches than Clipsal among electrical accessory brands in New Zealand. ABB had about 1,000 branded searches, while Clipsal had 390. ABB made up 20.2% of all electrical accessory brand searches we track, and Clipsal accounted for 7.9%. - ABB was ahead of Clipsal in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, ABB’s share of searches among electrical accessory brands in New Zealand moved from 21.1% to 20.2%, and its estimated monthly branded searches held steady at 1K. - Across the 12 months ending October 2026, Clipsal’s share of searches among electrical accessory brands in New Zealand moved from 8.2% to 7.9%, and its estimated monthly branded searches held steady at 390. ## Top electrical accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Clipsal was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ABB did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PDL | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Clipsal | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | HPM | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Legrand | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Schneider Electric | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Hager | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | ABB | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NHP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about electrical accessory brands - Asked ChatGPT "Which electrical accessory brand should I buy in New Zealand?": 1. PDL, 2. Clipsal, 3. HPM, 4. Legrand, 5. Schneider Electric - Asked ChatGPT "What are the best electrical accessory brands in New Zealand?": 1. PDL, 2. Clipsal, 3. HPM, 4. Legrand - Asked ChatGPT "What's the best electrical accessory brand in New Zealand for home wiring?": 1. PDL, 2. HPM, 3. Legrand, 4. Schneider Electric - Searched Google, AI Overview "light switch brands": 1. Clipsal, 2. HPM, 3. Legrand, 4. Schneider Electric, 5. PDL - Searched Google, AI Overview "electrical fittings nz": 1. PDL, 2. Clipsal, 3. Legrand, 4. Hager Not named in any answer: ABB and NHP. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand electrical accessory brands in October 2026? - In October 2026, HPM overtook Hager and Clipsal to rank 6th among electrical accessory brands in New Zealand, with 8.7% of the searches. - In October 2026, ABB gained share of searches among electrical accessory brands in New Zealand, from 18.2% to 20.2%. ## How has branded search for ABB and Clipsal changed in New Zealand over the last 12 months? | Month | ABB estimated searches | ABB Share of Search | ABB rank | Clipsal estimated searches | Clipsal Share of Search | Clipsal rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1K | 21.1% | 1 | 390 | 8.2% | 6 | | Dec 2025 | 720 | 19.4% | 1 | 380 | 10.2% | 6 | | Jan 2026 | 1K | 22.1% | 1 | 480 | 10.6% | 4 | | Feb 2026 | 1K | 21.5% | 1 | 400 | 8.6% | 6 | | Mar 2026 | 1.3K | 23.5% | 1 | 460 | 8.3% | 6 | | Apr 2026 | 1K | 20.7% | 1 | 470 | 9.7% | 6 | | May 2026 | 1K | 18.9% | 2 | 430 | 8.1% | 6 | | Jun 2026 | 1K | 19.7% | 1 | 400 | 7.9% | 7 | | Jul 2026 | 1.3K | 25% | 1 | 480 | 9.2% | 5 | | Aug 2026 | 1.3K | 24.9% | 1 | 430 | 8.2% | 6 | | Sep 2026 | 1K | 18.2% | 1 | 460 | 8.4% | 7 | | Oct 2026 | 1K | 20.2% | 1 | 390 | 7.9% | 7 | ## How are ABB’s and Clipsal’s branded searches counted? Brandwave collects information about searches that people make online using ABB’s and Clipsal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ABB**: Measured on the search term “abb”. - **Clipsal**: Measured on the search terms “clipsal”, “clipsal 755lpsma4”, “clipsal 755psma4”, “clipsal cbus”, “clipsal ceiling fans”, “clipsal fan”, “clipsal home automation”, “clipsal infrascan”, “clipsal led downlights”, “clipsal light switches”, “clipsal power points”, “clipsal saturn”, “clipsal smart home”, “clipsal switches”, “clipsal tpdl1c2” and “clipsal wiser”, summed into one figure. - [ABB profile](/demand/nz/brands/abb) - [Clipsal profile](/demand/nz/brands/clipsal) - [All electrical accessory brands in New Zealand](/demand/nz/categories/nz-electrical-accessory-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ABB or Clipsal more popular in search? In October 2026, ABB had more branded searches than Clipsal among electrical accessory brands in New Zealand. ABB had about 1,000 branded searches, while Clipsal had 390. ABB made up 20.2% of all electrical accessory brand searches we track, and Clipsal accounted for 7.9%. ## Cite this page Brandwave. "ABB vs Clipsal: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/abb-vs-clipsal This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/abb-vs-clipsal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.