---
title: "AB Tasty vs VWO: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, AB Tasty or VWO? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ab-tasty-vs-vwo"
publisher: "Brandwave"
---

# AB Tasty vs VWO: Which is more popular by branded search in New Zealand?

Which is more popular in search, AB Tasty or VWO? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AB Tasty and VWO
- **Competitive set**: A/B testing tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **AB Tasty Share of Search**: 2.8%
- **VWO Share of Search**: 2.8%

## Which is more popular in search, AB Tasty or VWO?

- In August 2026, AB Tasty and VWO were level on Share of Search among A/B testing tools in New Zealand, with an estimated 20 branded searches each, at 2.8% estimated Share of Search each.
- The lead changed hands 4 times in the 11 months ending August 2026: VWO took it in February 2026, AB Tasty took it in March 2026, VWO took it in June 2026, AB Tasty took it in July 2026.
- Across the 11 months ending August 2026, AB Tasty’s estimated Share of Search among A/B testing tools in New Zealand moved from 3.9% to 2.8%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 11 months ending August 2026, VWO’s estimated Share of Search among A/B testing tools in New Zealand moved from 1.3% to 2.8%, and its estimated monthly branded searches moved from 10 to 20.

## How did search popularity change for New Zealand A/B testing tools in August 2026?

- In August 2026, AB Tasty lost estimated Share of Search among A/B testing tools in New Zealand, from 4.7% to 2.8%.
- Estimated monthly branded searches for VWO in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

## Month by month

| Month | AB Tasty estimated searches | AB Tasty Share of Search | AB Tasty rank | VWO estimated searches | VWO Share of Search | VWO rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 3.9% | 3 | 10 | 1.3% | 5 |
| Nov 2025 | 20 | 3.3% | 3 | 10 | 1.7% | 5 |
| Dec 2025 | 10 | 2% | 3 | 10 | 2% | 4 |
| Jan 2026 | 40 | 6.3% | 3 | 20 | 3.2% | 4 |
| Feb 2026 | 20 | 3.1% | 4 | 30 | 4.7% | 3 |
| Mar 2026 | 20 | 2.6% | 3 | 10 | 1.3% | 4 |
| Apr 2026 | 40 | 6.2% | 3 | 20 | 3.1% | 4 |
| May 2026 | 30 | 3.9% | 3 | 20 | 2.6% | 4 |
| Jun 2026 | 10 | 1.3% | 4 | 20 | 2.7% | 3 |
| Jul 2026 | 30 | 4.7% | 3 | 20 | 3.1% | 4 |
| Aug 2026 | 20 | 2.8% | 3 | 20 | 2.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AB Tasty’s and VWO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AB Tasty**: Measured on the search terms “ab tasty”, “abtasty” and “abtasty com”, summed into one figure.
- **VWO**: Measured on the search terms “vwo ab testing”, “vwo com” and “vwo split testing”, summed into one figure.

- [AB Tasty profile](/demand/nz/brands/ab-tasty)
- [VWO profile](/demand/nz/brands/vwo)
- [All A/B testing tools in New Zealand](/demand/nz/categories/nz-ab-testing-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AB Tasty or VWO?

In August 2026, AB Tasty and VWO were level on Share of Search among A/B testing tools in New Zealand, with an estimated 20 branded searches each, at 2.8% estimated Share of Search each.

## Cite this page

Brandwave. "AB Tasty vs VWO: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ab-tasty-vs-vwo

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ab-tasty-vs-vwo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.