---
title: "AB Tasty vs Optimizely: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, AB Tasty or Optimizely? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ab-tasty-vs-optimizely"
publisher: "Brandwave"
---

# AB Tasty vs Optimizely: Which is more popular by branded search in New Zealand?

Which is more popular in search, AB Tasty or Optimizely? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AB Tasty and Optimizely
- **Competitive set**: A/B testing tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **AB Tasty Share of Search**: 2.8%
- **Optimizely Share of Search**: 86.1%

## Which is more popular in search, AB Tasty or Optimizely?

- In August 2026, Optimizely had more branded searches than AB Tasty among A/B testing tools in New Zealand. Optimizely was estimated to have 620 branded searches compared to AB Tasty’s 20, and held an 86.1% Share of Search versus AB Tasty’s 2.8%.
- Optimizely was ahead of AB Tasty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AB Tasty’s estimated Share of Search among A/B testing tools in New Zealand moved from 3.9% to 2.8%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among A/B testing tools in New Zealand moved from 79.2% to 86.1%, and its estimated monthly branded searches moved from 610 to 620.

## How did search popularity change for New Zealand A/B testing tools in August 2026?

- In August 2026, Optimizely gained estimated Share of Search among A/B testing tools in New Zealand, from 81.3% to 86.1%.
- In August 2026, AB Tasty lost estimated Share of Search among A/B testing tools in New Zealand, from 4.7% to 2.8%.

## Month by month

| Month | AB Tasty estimated searches | AB Tasty Share of Search | AB Tasty rank | Optimizely estimated searches | Optimizely Share of Search | Optimizely rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 3.9% | 3 | 610 | 79.2% | 1 |
| Nov 2025 | 20 | 3.3% | 3 | 500 | 83.3% | 1 |
| Dec 2025 | 10 | 2% | 3 | 410 | 82% | 1 |
| Jan 2026 | 40 | 6.3% | 3 | 490 | 77.8% | 1 |
| Feb 2026 | 20 | 3.1% | 4 | 490 | 76.6% | 1 |
| Mar 2026 | 20 | 2.6% | 3 | 620 | 80.5% | 1 |
| Apr 2026 | 40 | 6.2% | 3 | 490 | 75.4% | 1 |
| May 2026 | 30 | 3.9% | 3 | 620 | 81.6% | 1 |
| Jun 2026 | 10 | 1.3% | 4 | 630 | 84% | 1 |
| Jul 2026 | 30 | 4.7% | 3 | 520 | 81.3% | 1 |
| Aug 2026 | 20 | 2.8% | 3 | 620 | 86.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AB Tasty’s and Optimizely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AB Tasty**: Measured on the search terms “ab tasty”, “abtasty” and “abtasty com”, summed into one figure.
- **Optimizely**: Measured on the search terms “optimizely”, “optimizely ab testing”, “optimizely com”, “optimizely experimentation” and “optimizely split testing”, summed into one figure.

- [AB Tasty profile](/demand/nz/brands/ab-tasty)
- [Optimizely profile](/demand/nz/brands/optimizely)
- [All A/B testing tools in New Zealand](/demand/nz/categories/nz-ab-testing-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AB Tasty or Optimizely?

In August 2026, Optimizely had more branded searches than AB Tasty among A/B testing tools in New Zealand. Optimizely was estimated to have 620 branded searches compared to AB Tasty’s 20, and held an 86.1% Share of Search versus AB Tasty’s 2.8%.

## Cite this page

Brandwave. "AB Tasty vs Optimizely: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ab-tasty-vs-optimizely

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ab-tasty-vs-optimizely. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.