--- title: "AAT Kings vs Kiwi Experience: Which is searched more in New Zealand?" description: "Is AAT Kings or Kiwi Experience more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tour operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aat-kings-vs-kiwi-experience" publisher: "Brandwave" --- # AAT Kings vs Kiwi Experience: Which is searched more in New Zealand? Is AAT Kings or Kiwi Experience more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tour operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AAT Kings and Kiwi Experience - **Competitive set**: Tour operators - **Market**: New Zealand - **Month measured**: Sep 2026 - **AAT Kings Share of Search**: 0.78% - **Kiwi Experience Share of Search**: 3.1% ## Is AAT Kings or Kiwi Experience more popular in search? - In September 2026, Kiwi Experience had more branded searches than AAT Kings among tour operators in New Zealand. Kiwi Experience had about 1,040 branded searches, while AAT Kings had 260. Kiwi Experience made up 3.1% of all tour operator searches we track, and AAT Kings accounted for 0.78%. - Kiwi Experience was ahead of AAT Kings in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AAT Kings’ share of searches among tour operators in New Zealand moved from 1% to 0.78%, and its estimated monthly branded searches moved from 320 to 260. - Across the 12 months ending September 2026, Kiwi Experience’s share of searches among tour operators in New Zealand moved from 6.3% to 3.1%, and its estimated monthly branded searches moved from 2K to 1K. ## Top tour operators in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AAT Kings was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kiwi Experience was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. AAT Kings was listed before Kiwi Experience in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MoaTrek New Zealand Tours | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Intrepid Travel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Grand Pacific Tours | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | AAT Kings | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | G Adventures | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Cheeky Kiwi Travel | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Wild Kiwi Adventure Tours | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Kiwi Experience | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Contiki | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Flying Kiwi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | RealNZ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Topdeck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stray | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haka Tours | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tour operators - Asked ChatGPT "Which tour operator should I book in New Zealand?": 1. Intrepid Travel, 2. G Adventures, 3. Grand Pacific Tours, 4. MoaTrek New Zealand Tours, 5. Cheeky Kiwi Travel - Asked ChatGPT "What are the best tour operators in New Zealand?": 1. Intrepid Travel, 2. Grand Pacific Tours, 3. AAT Kings, 4. MoaTrek New Zealand Tours, 5. G Adventures - Asked ChatGPT "What's the best tour operator in New Zealand for guided trips?": 1. MoaTrek New Zealand Tours, 2. Intrepid Travel, 3. Grand Pacific Tours, 4. AAT Kings, 5. Cheeky Kiwi Travel - Searched Google, AI Overview "new zealand tours": 1. MoaTrek New Zealand Tours, 2. Cheeky Kiwi Travel, 3. AAT Kings, 4. Wild Kiwi Adventure Tours, 5. Contiki - Searched Google, AI Overview "group tours nz": 1. MoaTrek New Zealand Tours, 2. Wild Kiwi Adventure Tours, 3. Kiwi Experience, 4. G Adventures, 5. Intrepid Travel Not named in any answer: Flying Kiwi, RealNZ, Topdeck, Stray and Haka Tours. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tour operators in September 2026? - Kiwi Experience’s share of searches among tour operators in New Zealand has gained ground for 3 months in a row, from 2.3% to 3.1% in September 2026. - Estimated monthly branded searches for AAT Kings in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026. ## Month by month | Month | AAT Kings estimated searches | AAT Kings Share of Search | AAT Kings rank | Kiwi Experience estimated searches | Kiwi Experience Share of Search | Kiwi Experience rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 1% | 10 | 2K | 6.3% | 6 | | Nov 2025 | 320 | 0.87% | 9 | 2.5K | 6.8% | 6 | | Dec 2025 | 210 | 0.58% | 10 | 2.5K | 6.9% | 6 | | Jan 2026 | 320 | 0.74% | 9 | 3.7K | 8.5% | 5 | | Feb 2026 | 480 | 1.3% | 9 | 3K | 8.4% | 5 | | Mar 2026 | 590 | 1.7% | 9 | 2.5K | 7.2% | 6 | | Apr 2026 | 320 | 1% | 10 | 1.3K | 4.3% | 7 | | May 2026 | 320 | 0.92% | 10 | 910 | 2.6% | 7 | | Jun 2026 | 320 | 1% | 10 | 750 | 2.3% | 7 | | Jul 2026 | 320 | 1.1% | 9 | 760 | 2.6% | 7 | | Aug 2026 | 260 | 0.76% | 9 | 910 | 2.7% | 7 | | Sep 2026 | 260 | 0.78% | 9 | 1K | 3.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using AAT Kings’ and Kiwi Experience’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AAT Kings**: Measured on the search term “aat kings”. - **Kiwi Experience**: Measured on the search terms “kiwi experience”, “kiwi experience tour”, “kiwiexperience” and “the kiwi experience”, summed into one figure. - [AAT Kings profile](/demand/nz/brands/aat-kings) - [Kiwi Experience profile](/demand/nz/brands/kiwi-experience) - [All tour operators in New Zealand](/demand/nz/categories/nz-tour-operators): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AAT Kings or Kiwi Experience more popular in search? In September 2026, Kiwi Experience had more branded searches than AAT Kings among tour operators in New Zealand. Kiwi Experience had about 1,040 branded searches, while AAT Kings had 260. Kiwi Experience made up 3.1% of all tour operator searches we track, and AAT Kings accounted for 0.78%. ## Cite this page Brandwave. "AAT Kings vs Kiwi Experience: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/aat-kings-vs-kiwi-experience This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aat-kings-vs-kiwi-experience. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.