--- title: "AAT Kings vs Intrepid Travel: Which is searched more in New Zealand?" description: "Is AAT Kings or Intrepid Travel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tour operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aat-kings-vs-intrepid-travel" publisher: "Brandwave" --- # AAT Kings vs Intrepid Travel: Which is searched more in New Zealand? Is AAT Kings or Intrepid Travel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tour operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AAT Kings and Intrepid Travel - **Competitive set**: Tour operators - **Market**: New Zealand - **Month measured**: Sep 2026 - **AAT Kings Share of Search**: 0.78% - **Intrepid Travel Share of Search**: 14.7% ## Is AAT Kings or Intrepid Travel more popular in search? - In September 2026, Intrepid Travel had more branded searches than AAT Kings among tour operators in New Zealand. Intrepid Travel had about 4,880 branded searches, while AAT Kings had 260. Intrepid Travel made up 14.7% of all tour operator searches we track, and AAT Kings accounted for 0.78%. - Intrepid Travel was ahead of AAT Kings in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AAT Kings’ share of searches among tour operators in New Zealand moved from 1% to 0.78%, and its estimated monthly branded searches moved from 320 to 260. - Across the 12 months ending September 2026, Intrepid Travel’s share of searches among tour operators in New Zealand moved from 10.3% to 14.7%, and its estimated monthly branded searches moved from 3.3K to 4.9K. ## Top tour operators in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Intrepid Travel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. AAT Kings was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Intrepid Travel was listed before AAT Kings in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MoaTrek New Zealand Tours | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Intrepid Travel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Grand Pacific Tours | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | AAT Kings | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | G Adventures | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Cheeky Kiwi Travel | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Wild Kiwi Adventure Tours | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Kiwi Experience | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Contiki | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Flying Kiwi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | RealNZ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Topdeck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stray | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haka Tours | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tour operators - Asked ChatGPT "Which tour operator should I book in New Zealand?": 1. Intrepid Travel, 2. G Adventures, 3. Grand Pacific Tours, 4. MoaTrek New Zealand Tours, 5. Cheeky Kiwi Travel - Asked ChatGPT "What are the best tour operators in New Zealand?": 1. Intrepid Travel, 2. Grand Pacific Tours, 3. AAT Kings, 4. MoaTrek New Zealand Tours, 5. G Adventures - Asked ChatGPT "What's the best tour operator in New Zealand for guided trips?": 1. MoaTrek New Zealand Tours, 2. Intrepid Travel, 3. Grand Pacific Tours, 4. AAT Kings, 5. Cheeky Kiwi Travel - Searched Google, AI Overview "new zealand tours": 1. MoaTrek New Zealand Tours, 2. Cheeky Kiwi Travel, 3. AAT Kings, 4. Wild Kiwi Adventure Tours, 5. Contiki - Searched Google, AI Overview "group tours nz": 1. MoaTrek New Zealand Tours, 2. Wild Kiwi Adventure Tours, 3. Kiwi Experience, 4. G Adventures, 5. Intrepid Travel Not named in any answer: Flying Kiwi, RealNZ, Topdeck, Stray and Haka Tours. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tour operators in September 2026? - In September 2026, Intrepid Travel gained share of searches among tour operators in New Zealand, from 9.9% to 14.7%. - Estimated monthly branded searches for AAT Kings in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026. ## Month by month | Month | AAT Kings estimated searches | AAT Kings Share of Search | AAT Kings rank | Intrepid Travel estimated searches | Intrepid Travel Share of Search | Intrepid Travel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 1% | 10 | 3.3K | 10.3% | 3 | | Nov 2025 | 320 | 0.87% | 9 | 5K | 13.6% | 3 | | Dec 2025 | 210 | 0.58% | 10 | 4.8K | 13.1% | 3 | | Jan 2026 | 320 | 0.74% | 9 | 7.9K | 18.2% | 3 | | Feb 2026 | 480 | 1.3% | 9 | 5.4K | 15.2% | 3 | | Mar 2026 | 590 | 1.7% | 9 | 3.4K | 9.9% | 4 | | Apr 2026 | 320 | 1% | 10 | 3.4K | 10.7% | 3 | | May 2026 | 320 | 0.92% | 10 | 4.2K | 12.1% | 4 | | Jun 2026 | 320 | 1% | 10 | 3.4K | 10.6% | 4 | | Jul 2026 | 320 | 1.1% | 9 | 2.9K | 9.7% | 5 | | Aug 2026 | 260 | 0.76% | 9 | 3.4K | 9.9% | 4 | | Sep 2026 | 260 | 0.78% | 9 | 4.9K | 14.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using AAT Kings’ and Intrepid Travel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AAT Kings**: Measured on the search term “aat kings”. - **Intrepid Travel**: Measured on the search terms “intrepid travel”, “intrepid travel tour” and “intrepidtravel”, summed into one figure. - [AAT Kings profile](/demand/nz/brands/aat-kings) - [Intrepid Travel profile](/demand/nz/brands/intrepid-travel) - [All tour operators in New Zealand](/demand/nz/categories/nz-tour-operators): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AAT Kings or Intrepid Travel more popular in search? In September 2026, Intrepid Travel had more branded searches than AAT Kings among tour operators in New Zealand. Intrepid Travel had about 4,880 branded searches, while AAT Kings had 260. Intrepid Travel made up 14.7% of all tour operator searches we track, and AAT Kings accounted for 0.78%. ## Cite this page Brandwave. "AAT Kings vs Intrepid Travel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/aat-kings-vs-intrepid-travel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aat-kings-vs-intrepid-travel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.