--- title: "AA Travel Insurance vs World Nomads: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AA Travel Insurance or World Nomads? Compare estimated monthly branded-search demand and Share of Search inside the travel insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aa-travel-insurance-vs-world-nomads" publisher: "Brandwave" --- # AA Travel Insurance vs World Nomads: Which is more popular by branded search in New Zealand? Which is more popular in search, AA Travel Insurance or World Nomads? Compare estimated monthly branded-search demand and Share of Search inside the travel insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AA Travel Insurance and World Nomads - **Competitive set**: travel insurers - **Market**: New Zealand - **Month measured**: Aug 2026 - **AA Travel Insurance Share of Search**: 3.2% - **World Nomads Share of Search**: 0.42% ## Which is more popular in search, AA Travel Insurance or World Nomads? - In August 2026, AA Travel Insurance had more branded searches than World Nomads among travel insurers in New Zealand. AA Travel Insurance was estimated to have 7.8K branded searches compared to World Nomads’ 1K, and held a 3.2% Share of Search versus World Nomads’ 0.42%. - AA Travel Insurance was ahead of World Nomads in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AA Travel Insurance’s estimated Share of Search among travel insurers in New Zealand moved from 3.7% to 3.2%, and its estimated monthly branded searches moved from 8.3K to 7.8K. - Across the 11 months ending August 2026, World Nomads’ estimated Share of Search among travel insurers in New Zealand moved from 0.38% to 0.42%, and its estimated monthly branded searches moved from 860 to 1K. ## How did search popularity change for New Zealand travel insurers in August 2026? - Estimated monthly branded searches for World Nomads in New Zealand rose 19.8% over 11 measured months, from 860 to 1K in August 2026. ## Month by month | Month | AA Travel Insurance estimated searches | AA Travel Insurance Share of Search | AA Travel Insurance rank | World Nomads estimated searches | World Nomads Share of Search | World Nomads rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.3K | 3.7% | 5 | 860 | 0.38% | 9 | | Nov 2025 | 8.3K | 3.6% | 5 | 1K | 0.43% | 9 | | Dec 2025 | 7.8K | 3.4% | 5 | 990 | 0.43% | 9 | | Jan 2026 | 8.3K | 3.3% | 6 | 1.3K | 0.49% | 9 | | Feb 2026 | 8.3K | 3.5% | 5 | 1.2K | 0.52% | 9 | | Mar 2026 | 10.2K | 3.5% | 6 | 1.7K | 0.6% | 9 | | Apr 2026 | 6.8K | 2.9% | 6 | 1.4K | 0.59% | 9 | | May 2026 | 7.8K | 3.2% | 5 | 1.1K | 0.48% | 9 | | Jun 2026 | 7.8K | 3.2% | 6 | 1.2K | 0.48% | 9 | | Jul 2026 | 7.8K | 3.2% | 5 | 1K | 0.43% | 9 | | Aug 2026 | 7.8K | 3.2% | 5 | 1K | 0.42% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AA Travel Insurance’s and World Nomads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AA Travel Insurance**: Measured on the search terms “aa holiday insurance”, “aa insurance travel”, “aa nz travel insurance”, “AA Travel Insurance”, “aa travel insurance nz” and “travel insurance aa nz”, summed into one figure. - **World Nomads**: Measured on the search terms “nomads world”, “travel insurance world nomads”, “World Nomads”, “world nomads insurance”, “world nomads nz”, “world nomads travel insurance”, “world nomads travel insurance nz” and “worldnomads”, summed into one figure. - [AA Travel Insurance profile](/demand/nz/brands/aa-travel-insurance) - [World Nomads profile](/demand/nz/brands/world-nomads) - [All travel insurers in New Zealand](/demand/nz/categories/nz-travel-insurers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AA Travel Insurance or World Nomads? In August 2026, AA Travel Insurance had more branded searches than World Nomads among travel insurers in New Zealand. AA Travel Insurance was estimated to have 7.8K branded searches compared to World Nomads’ 1K, and held a 3.2% Share of Search versus World Nomads’ 0.42%. ## Cite this page Brandwave. "AA Travel Insurance vs World Nomads: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aa-travel-insurance-vs-world-nomads This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aa-travel-insurance-vs-world-nomads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.