--- title: "AA Travel Insurance vs Southern Cross Travel Insurance: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AA Travel Insurance or Southern Cross Travel Insurance? Compare estimated monthly branded-search demand and Share of Search inside the travel insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aa-travel-insurance-vs-southern-cross-travel-insurance" publisher: "Brandwave" --- # AA Travel Insurance vs Southern Cross Travel Insurance: Which is more popular by branded search in New Zealand? Which is more popular in search, AA Travel Insurance or Southern Cross Travel Insurance? Compare estimated monthly branded-search demand and Share of Search inside the travel insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AA Travel Insurance and Southern Cross Travel Insurance - **Competitive set**: travel insurers - **Market**: New Zealand - **Month measured**: Aug 2026 - **AA Travel Insurance Share of Search**: 3.2% - **Southern Cross Travel Insurance Share of Search**: 15.2% ## Which is more popular in search, AA Travel Insurance or Southern Cross Travel Insurance? - In August 2026, Southern Cross Travel Insurance had more branded searches than AA Travel Insurance among travel insurers in New Zealand. Southern Cross Travel Insurance was estimated to have 37K branded searches compared to AA Travel Insurance’s 7.8K, and held a 15.2% Share of Search versus AA Travel Insurance’s 3.2%. - Southern Cross Travel Insurance was ahead of AA Travel Insurance in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AA Travel Insurance’s estimated Share of Search among travel insurers in New Zealand moved from 3.7% to 3.2%, and its estimated monthly branded searches moved from 8.3K to 7.8K. - Across the 11 months ending August 2026, Southern Cross Travel Insurance’s estimated Share of Search among travel insurers in New Zealand moved from 13.7% to 15.2%, and its estimated monthly branded searches moved from 30.5K to 37K. ## How did search popularity change for New Zealand travel insurers in August 2026? - Estimated monthly branded searches for Southern Cross Travel Insurance in New Zealand rose 21.3% over 11 measured months, from 30.5K to 37K in August 2026. ## Month by month | Month | AA Travel Insurance estimated searches | AA Travel Insurance Share of Search | AA Travel Insurance rank | Southern Cross Travel Insurance estimated searches | Southern Cross Travel Insurance Share of Search | Southern Cross Travel Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.3K | 3.7% | 5 | 30.5K | 13.7% | 4 | | Nov 2025 | 8.3K | 3.6% | 5 | 30.8K | 13.2% | 4 | | Dec 2025 | 7.8K | 3.4% | 5 | 30.4K | 13.3% | 4 | | Jan 2026 | 8.3K | 3.3% | 6 | 36.9K | 14.5% | 4 | | Feb 2026 | 8.3K | 3.5% | 5 | 30.6K | 13.1% | 4 | | Mar 2026 | 10.2K | 3.5% | 6 | 45.6K | 15.8% | 4 | | Apr 2026 | 6.8K | 2.9% | 6 | 30.7K | 13.2% | 4 | | May 2026 | 7.8K | 3.2% | 5 | 36.9K | 15.4% | 4 | | Jun 2026 | 7.8K | 3.2% | 6 | 37K | 15.2% | 4 | | Jul 2026 | 7.8K | 3.2% | 5 | 37K | 15.3% | 4 | | Aug 2026 | 7.8K | 3.2% | 5 | 37K | 15.2% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AA Travel Insurance’s and Southern Cross Travel Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AA Travel Insurance**: Measured on the search terms “aa holiday insurance”, “aa insurance travel”, “aa nz travel insurance”, “AA Travel Insurance”, “aa travel insurance nz” and “travel insurance aa nz”, summed into one figure. - **Southern Cross Travel Insurance**: Measured on the search terms “SCTI”, “scti nz”, “scti travel insurance”, “southern cross domestic travel insurance”, “southern cross insurance travel”, “southern cross international travel insurance”, “southern cross nz travel insurance”, “southern cross travel”, “Southern Cross Travel Insurance”, “southern cross travel insurance domestic”, “southern cross travel insurance nz”, “travel insurance southern cross” and “travel insurance southern cross nz”, summed into one figure. - [AA Travel Insurance profile](/demand/nz/brands/aa-travel-insurance) - [Southern Cross Travel Insurance profile](/demand/nz/brands/southern-cross-travel-insurance) - [All travel insurers in New Zealand](/demand/nz/categories/nz-travel-insurers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AA Travel Insurance or Southern Cross Travel Insurance? In August 2026, Southern Cross Travel Insurance had more branded searches than AA Travel Insurance among travel insurers in New Zealand. Southern Cross Travel Insurance was estimated to have 37K branded searches compared to AA Travel Insurance’s 7.8K, and held a 15.2% Share of Search versus AA Travel Insurance’s 3.2%. ## Cite this page Brandwave. "AA Travel Insurance vs Southern Cross Travel Insurance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aa-travel-insurance-vs-southern-cross-travel-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aa-travel-insurance-vs-southern-cross-travel-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.