--- title: "AA Smartfuel vs Airpoints: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AA Smartfuel or Airpoints? Compare estimated monthly branded-search demand and Share of Search inside the Loyalty programmes set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aa-smartfuel-vs-airpoints" publisher: "Brandwave" --- # AA Smartfuel vs Airpoints: Which is more popular by branded search in New Zealand? Which is more popular in search, AA Smartfuel or Airpoints? Compare estimated monthly branded-search demand and Share of Search inside the Loyalty programmes set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AA Smartfuel and Airpoints - **Competitive set**: Loyalty programmes - **Market**: New Zealand - **Month measured**: Aug 2026 - **AA Smartfuel Share of Search**: 0.19% - **Airpoints Share of Search**: 43% ## Which is more popular in search, AA Smartfuel or Airpoints? - In August 2026, Airpoints had more branded searches than AA Smartfuel among loyalty programmes in New Zealand. Airpoints was estimated to have 27K branded searches compared to AA Smartfuel’s 120, and held a 43% Share of Search versus AA Smartfuel’s 0.19%. - Airpoints was ahead of AA Smartfuel in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AA Smartfuel’s estimated Share of Search among loyalty programmes in New Zealand moved from 0.24% to 0.19%, and its estimated monthly branded searches moved from 170 to 120. - Across the 11 months ending August 2026, Airpoints’ estimated Share of Search among loyalty programmes in New Zealand moved from 50.9% to 43%, and its estimated monthly branded searches moved from 35.7K to 27K. ## How did search popularity change for New Zealand loyalty programmes in August 2026? - In August 2026, Airpoints gained estimated Share of Search among loyalty programmes in New Zealand, from 40.8% to 43%. - Estimated monthly branded searches for AA Smartfuel in New Zealand fell 29.4% over 11 measured months, from 170 to 120 in August 2026. ## Month by month | Month | AA Smartfuel estimated searches | AA Smartfuel Share of Search | AA Smartfuel rank | Airpoints estimated searches | Airpoints Share of Search | Airpoints rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 0.24% | 4 | 35.7K | 50.9% | 1 | | Nov 2025 | 120 | 0.16% | 4 | 41.3K | 54.7% | 1 | | Dec 2025 | 140 | 0.19% | 4 | 33.3K | 45.5% | 1 | | Jan 2026 | 150 | 0.19% | 4 | 35.8K | 46.2% | 1 | | Feb 2026 | 130 | 0.22% | 4 | 28.7K | 47.7% | 1 | | Mar 2026 | 230 | 0.28% | 4 | 39.6K | 47.7% | 1 | | Apr 2026 | 110 | 0.15% | 4 | 34.8K | 47.5% | 1 | | May 2026 | 140 | 0.15% | 4 | 33.8K | 36.1% | 1 | | Jun 2026 | 120 | 0.12% | 4 | 29.3K | 28.8% | 2 | | Jul 2026 | 80 | 0.11% | 4 | 29.5K | 40.8% | 1 | | Aug 2026 | 120 | 0.19% | 4 | 27K | 43% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AA Smartfuel’s and Airpoints’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AA Smartfuel**: Measured on the search terms “aa smartfuel”, “aa smartfuel card”, “aa smartfuel nz”, “aa smartfuel rewards”, “aasmartfuel”, “aasmartfuel card” and “aasmartfuel nz”, summed into one figure. - **Airpoints**: Measured on the search terms “air airpoints”, “air nz airpoints credit card”, “air nz airpoints store”, “airnewzealand co nz”, “airpoints”, “airpoints card”, “airpoints credit card”, “airpoints for business”, “airpoints near me”, “airpoints new zealand”, “airpoints nz”, “airpoints online”, “airpoints rewards”, “airpoints store nz”, “amex airpoints”, “anz airpoints” and “anz airpoints credit card”, summed into one figure. - [AA Smartfuel profile](/demand/nz/brands/aa-smartfuel) - [Airpoints profile](/demand/nz/brands/airpoints) - [All loyalty programmes in New Zealand](/demand/nz/categories/nz-loyalty-programmes): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AA Smartfuel or Airpoints? In August 2026, Airpoints had more branded searches than AA Smartfuel among loyalty programmes in New Zealand. Airpoints was estimated to have 27K branded searches compared to AA Smartfuel’s 120, and held a 43% Share of Search versus AA Smartfuel’s 0.19%. ## Cite this page Brandwave. "AA Smartfuel vs Airpoints: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aa-smartfuel-vs-airpoints This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aa-smartfuel-vs-airpoints. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.