--- title: "AA Pet Insurance vs Pet-n-Sur: Which is searched more in New Zealand?" description: "Is AA Pet Insurance or Pet-n-Sur more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aa-pet-insurance-vs-pet-n-sur" publisher: "Brandwave" --- # AA Pet Insurance vs Pet-n-Sur: Which is searched more in New Zealand? Is AA Pet Insurance or Pet-n-Sur more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AA Pet Insurance and Pet-n-Sur - **Competitive set**: Pet insurers - **Market**: New Zealand - **Month measured**: Sep 2026 - **AA Pet Insurance Share of Search**: 9.9% - **Pet-n-Sur Share of Search**: 14.1% ## Is AA Pet Insurance or Pet-n-Sur more popular in search? - In September 2026, Pet-n-Sur had more branded searches than AA Pet Insurance among pet insurers in New Zealand. Pet-n-Sur had about 2,690 branded searches, while AA Pet Insurance had 1,900. Pet-n-Sur made up 14.1% of all pet insurer searches we track, and AA Pet Insurance accounted for 9.9%. - The lead changed hands 2 times in the 12 months ending September 2026: AA Pet Insurance took it in January 2026, Pet-n-Sur took it in February 2026. - Across the 12 months ending September 2026, AA Pet Insurance’s share of searches among pet insurers in New Zealand held steady at 9.9%, and its estimated monthly branded searches held steady at 1.9K. - Across the 12 months ending September 2026, Pet-n-Sur’s share of searches among pet insurers in New Zealand moved from 12.1% to 14.1%, and its estimated monthly branded searches moved from 2.3K to 2.7K. ## Top pet insurers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AA Pet Insurance was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pet-n-Sur did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Southern Cross Pet Insurance | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PD Insurance | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Petcover | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | SPCA Pet Insurance | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | AA Pet Insurance | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Cove Insurance | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Pet-n-Sur | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet insurers - Asked ChatGPT "Which pet insurer should I buy in New Zealand?": 1. Southern Cross Pet Insurance, 2. PD Insurance, 3. SPCA Pet Insurance - Asked ChatGPT "What are the best pet insurer brands in New Zealand?": 1. Petcover, 2. Southern Cross Pet Insurance, 3. SPCA Pet Insurance, 4. AA Pet Insurance, 5. PD Insurance, 6. Cove Insurance - Asked ChatGPT "What's the best pet insurer in New Zealand for my dog?": 1. Petcover, 2. SPCA Pet Insurance, 3. Southern Cross Pet Insurance, 4. Cove Insurance - Searched Google, AI Overview "pet insurance nz": 1. PD Insurance, 2. Southern Cross Pet Insurance, 3. Petcover, 4. SPCA Pet Insurance - Searched Google, AI Overview "dog insurance nz": 1. Southern Cross Pet Insurance, 2. PD Insurance, 3. SPCA Pet Insurance, 4. AA Pet Insurance Not named in any answer: Pet-n-Sur. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pet insurers in September 2026? - In September 2026, Pet-n-Sur gained share of searches among pet insurers in New Zealand, from 11.5% to 14.1%. - AA Pet Insurance’s share of searches among pet insurers in New Zealand has gained ground for 3 months in a row, from 8.8% to 9.9% in September 2026. ## Month by month | Month | AA Pet Insurance estimated searches | AA Pet Insurance Share of Search | AA Pet Insurance rank | Pet-n-Sur estimated searches | Pet-n-Sur Share of Search | Pet-n-Sur rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 9.9% | 4 | 2.3K | 12.1% | 3 | | Nov 2025 | 1.9K | 9.7% | 4 | 2.9K | 15% | 3 | | Dec 2025 | 1.9K | 10.1% | 4 | 2.4K | 12.5% | 3 | | Jan 2026 | 2.9K | 12.5% | 3 | 2.4K | 10.3% | 4 | | Feb 2026 | 1.9K | 9.8% | 4 | 2.3K | 11.6% | 3 | | Mar 2026 | 2.4K | 10.7% | 4 | 2.6K | 11.5% | 3 | | Apr 2026 | 1.9K | 9.5% | 4 | 2.7K | 13.5% | 3 | | May 2026 | 1.9K | 8.7% | 5 | 2.7K | 12.3% | 3 | | Jun 2026 | 1.9K | 8.8% | 4 | 2.7K | 12.6% | 3 | | Jul 2026 | 1.9K | 9.3% | 4 | 3K | 14.7% | 3 | | Aug 2026 | 1.9K | 9.7% | 4 | 2.3K | 11.5% | 3 | | Sep 2026 | 1.9K | 9.9% | 4 | 2.7K | 14.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using AA Pet Insurance’s and Pet-n-Sur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AA Pet Insurance**: Measured on the search term “aa pet insurance”. - **Pet-n-Sur**: Measured on the search terms “pet n sur”, “petnsur” and “petnsur claims”, summed into one figure. - [AA Pet Insurance profile](/demand/nz/brands/aa-pet-insurance) - [Pet-n-Sur profile](/demand/nz/brands/pet-n-sur) - [All pet insurers in New Zealand](/demand/nz/categories/nz-pet-insurers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AA Pet Insurance or Pet-n-Sur more popular in search? In September 2026, Pet-n-Sur had more branded searches than AA Pet Insurance among pet insurers in New Zealand. Pet-n-Sur had about 2,690 branded searches, while AA Pet Insurance had 1,900. Pet-n-Sur made up 14.1% of all pet insurer searches we track, and AA Pet Insurance accounted for 9.9%. ## Cite this page Brandwave. "AA Pet Insurance vs Pet-n-Sur: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/aa-pet-insurance-vs-pet-n-sur This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aa-pet-insurance-vs-pet-n-sur. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.