--- title: "AA Pet Insurance vs Cove Insurance: Which is searched more in New Zealand?" description: "Is AA Pet Insurance or Cove Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aa-pet-insurance-vs-cove-insurance" publisher: "Brandwave" --- # AA Pet Insurance vs Cove Insurance: Which is searched more in New Zealand? Is AA Pet Insurance or Cove Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AA Pet Insurance and Cove Insurance - **Competitive set**: Pet insurers - **Market**: New Zealand - **Month measured**: Sep 2026 - **AA Pet Insurance Share of Search**: 9.9% - **Cove Insurance Share of Search**: 26% ## Is AA Pet Insurance or Cove Insurance more popular in search? - In September 2026, Cove Insurance had more branded searches than AA Pet Insurance among pet insurers in New Zealand. Cove Insurance had about 4,970 branded searches, while AA Pet Insurance had 1,900. Cove Insurance made up 26% of all pet insurer searches we track, and AA Pet Insurance accounted for 9.9%. - Cove Insurance was ahead of AA Pet Insurance in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AA Pet Insurance’s share of searches among pet insurers in New Zealand held steady at 9.9%, and its estimated monthly branded searches held steady at 1.9K. - Across the 12 months ending September 2026, Cove Insurance’s share of searches among pet insurers in New Zealand moved from 25.4% to 26%, and its estimated monthly branded searches moved from 4.9K to 5K. ## Top pet insurers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AA Pet Insurance was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Cove Insurance was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AA Pet Insurance was listed before Cove Insurance in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Southern Cross Pet Insurance | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PD Insurance | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Petcover | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | SPCA Pet Insurance | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | AA Pet Insurance | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Cove Insurance | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Pet-n-Sur | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet insurers - Asked ChatGPT "Which pet insurer should I buy in New Zealand?": 1. Southern Cross Pet Insurance, 2. PD Insurance, 3. SPCA Pet Insurance - Asked ChatGPT "What are the best pet insurer brands in New Zealand?": 1. Petcover, 2. Southern Cross Pet Insurance, 3. SPCA Pet Insurance, 4. AA Pet Insurance, 5. PD Insurance, 6. Cove Insurance - Asked ChatGPT "What's the best pet insurer in New Zealand for my dog?": 1. Petcover, 2. SPCA Pet Insurance, 3. Southern Cross Pet Insurance, 4. Cove Insurance - Searched Google, AI Overview "pet insurance nz": 1. PD Insurance, 2. Southern Cross Pet Insurance, 3. Petcover, 4. SPCA Pet Insurance - Searched Google, AI Overview "dog insurance nz": 1. Southern Cross Pet Insurance, 2. PD Insurance, 3. SPCA Pet Insurance, 4. AA Pet Insurance Not named in any answer: Pet-n-Sur. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pet insurers in September 2026? - In September 2026, Cove Insurance lost share of searches among pet insurers in New Zealand, from 30.6% to 26%. - AA Pet Insurance’s share of searches among pet insurers in New Zealand has gained ground for 3 months in a row, from 8.8% to 9.9% in September 2026. ## Month by month | Month | AA Pet Insurance estimated searches | AA Pet Insurance Share of Search | AA Pet Insurance rank | Cove Insurance estimated searches | Cove Insurance Share of Search | Cove Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 9.9% | 4 | 4.9K | 25.4% | 2 | | Nov 2025 | 1.9K | 9.7% | 4 | 4.8K | 24.9% | 2 | | Dec 2025 | 1.9K | 10.1% | 4 | 4.8K | 25.7% | 2 | | Jan 2026 | 2.9K | 12.5% | 3 | 6K | 25.8% | 2 | | Feb 2026 | 1.9K | 9.8% | 4 | 5.8K | 30.1% | 2 | | Mar 2026 | 2.4K | 10.7% | 4 | 6K | 26.6% | 2 | | Apr 2026 | 1.9K | 9.5% | 4 | 5.9K | 29.2% | 2 | | May 2026 | 1.9K | 8.7% | 5 | 5.9K | 26.7% | 2 | | Jun 2026 | 1.9K | 8.8% | 4 | 6K | 27.8% | 2 | | Jul 2026 | 1.9K | 9.3% | 4 | 6K | 29.2% | 2 | | Aug 2026 | 1.9K | 9.7% | 4 | 6K | 30.6% | 2 | | Sep 2026 | 1.9K | 9.9% | 4 | 5K | 26% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using AA Pet Insurance’s and Cove Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AA Pet Insurance**: Measured on the search term “aa pet insurance”. - **Cove Insurance**: Measured on the search terms “cove car insurance”, “cove home insurance”, “Cove Insurance”, “cove insurance car” and “coveinsurance”, summed into one figure. - [AA Pet Insurance profile](/demand/nz/brands/aa-pet-insurance) - [Cove Insurance profile](/demand/nz/brands/cove-insurance) - [All pet insurers in New Zealand](/demand/nz/categories/nz-pet-insurers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AA Pet Insurance or Cove Insurance more popular in search? In September 2026, Cove Insurance had more branded searches than AA Pet Insurance among pet insurers in New Zealand. Cove Insurance had about 4,970 branded searches, while AA Pet Insurance had 1,900. Cove Insurance made up 26% of all pet insurer searches we track, and AA Pet Insurance accounted for 9.9%. ## Cite this page Brandwave. "AA Pet Insurance vs Cove Insurance: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/aa-pet-insurance-vs-cove-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aa-pet-insurance-vs-cove-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.