--- title: "AA Insurance vs Trade Me Insurance: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AA Insurance or Trade Me Insurance? Compare estimated monthly branded-search demand and Share of Search inside the car and home insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aa-insurance-vs-trade-me-insurance" publisher: "Brandwave" --- # AA Insurance vs Trade Me Insurance: Which is more popular by branded search in New Zealand? Which is more popular in search, AA Insurance or Trade Me Insurance? Compare estimated monthly branded-search demand and Share of Search inside the car and home insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AA Insurance and Trade Me Insurance - **Competitive set**: car and home insurers - **Market**: New Zealand - **Month measured**: Aug 2026 - **AA Insurance Share of Search**: 34% - **Trade Me Insurance Share of Search**: 1.8% ## Which is more popular in search, AA Insurance or Trade Me Insurance? - In August 2026, AA Insurance had more branded searches than Trade Me Insurance among car and home insurers in New Zealand. AA Insurance was estimated to have 112K branded searches compared to Trade Me Insurance’s 5.8K, and held a 34% Share of Search versus Trade Me Insurance’s 1.8%. - AA Insurance was ahead of Trade Me Insurance in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AA Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 34.8% to 34%, and its estimated monthly branded searches moved from 111K to 112K. - Across the 11 months ending August 2026, Trade Me Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 2.2% to 1.8%, and its estimated monthly branded searches moved from 7.1K to 5.8K. ## How did search popularity change for New Zealand car and home insurers in August 2026? - Estimated monthly branded searches for Trade Me Insurance in New Zealand fell 18.6% over 11 measured months, from 7.1K to 5.8K in August 2026. ## Month by month | Month | AA Insurance estimated searches | AA Insurance Share of Search | AA Insurance rank | Trade Me Insurance estimated searches | Trade Me Insurance Share of Search | Trade Me Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 111K | 34.8% | 1 | 7.1K | 2.2% | 7 | | Nov 2025 | 113K | 34.3% | 1 | 7.1K | 2.1% | 7 | | Dec 2025 | 110K | 34.3% | 1 | 5.8K | 1.8% | 8 | | Jan 2026 | 137K | 37.1% | 1 | 7.2K | 1.9% | 8 | | Feb 2026 | 135K | 37.9% | 1 | 6K | 1.7% | 8 | | Mar 2026 | 135K | 35.1% | 1 | 7.1K | 1.8% | 8 | | Apr 2026 | 111K | 33.7% | 1 | 5.9K | 1.8% | 8 | | May 2026 | 111K | 33.9% | 1 | 5.9K | 1.8% | 8 | | Jun 2026 | 113K | 34.1% | 1 | 5.8K | 1.8% | 8 | | Jul 2026 | 113K | 34.5% | 1 | 5.9K | 1.8% | 8 | | Aug 2026 | 112K | 34% | 1 | 5.8K | 1.8% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AA Insurance’s and Trade Me Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AA Insurance**: Measured on the search terms “aa auto insurance”, “aa car insurance”, “aa car insurance nz”, “aa contents insurance”, “aa home insurance”, “aa house insurance”, “aa household insurance”, “AA Insurance”, “aa insurance auckland”, “aa insurance car”, “aa insurance new zealand”, “aa insurance nz”, “aa landlord insurance”, “aa motor vehicle insurance”, “aa vehicle insurance”, “aainsurance”, “car insurance aa”, “contents insurance aa”, “home insurance aa”, “house insurance aa” and “nz aa insurance”, summed into one figure. - **Trade Me Insurance**: Measured on the search terms “trade me car insurance”, “trade me car insurance nz”, “trade me contents insurance”, “trade me home insurance”, “trade me house insurance”, “Trade Me Insurance”, “trade me insurance car”, “trade me insurance nz”, “trademe car insurance” and “trademe insurance”, summed into one figure. - [AA Insurance profile](/demand/nz/brands/aa-insurance) - [Trade Me Insurance profile](/demand/nz/brands/trade-me-insurance) - [All car and home insurers in New Zealand](/demand/nz/categories/nz-car-and-home-insurers): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AA Insurance or Trade Me Insurance? In August 2026, AA Insurance had more branded searches than Trade Me Insurance among car and home insurers in New Zealand. AA Insurance was estimated to have 112K branded searches compared to Trade Me Insurance’s 5.8K, and held a 34% Share of Search versus Trade Me Insurance’s 1.8%. ## Cite this page Brandwave. "AA Insurance vs Trade Me Insurance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aa-insurance-vs-trade-me-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aa-insurance-vs-trade-me-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.