--- title: "AA Insurance vs State Insurance: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AA Insurance or State Insurance? Compare estimated monthly branded-search demand and Share of Search inside the car and home insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aa-insurance-vs-state-insurance" publisher: "Brandwave" --- # AA Insurance vs State Insurance: Which is more popular by branded search in New Zealand? Which is more popular in search, AA Insurance or State Insurance? Compare estimated monthly branded-search demand and Share of Search inside the car and home insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AA Insurance and State Insurance - **Competitive set**: car and home insurers - **Market**: New Zealand - **Month measured**: Aug 2026 - **AA Insurance Share of Search**: 34% - **State Insurance Share of Search**: 14.9% ## Which is more popular in search, AA Insurance or State Insurance? - In August 2026, AA Insurance had more branded searches than State Insurance among car and home insurers in New Zealand. AA Insurance was estimated to have 112K branded searches compared to State Insurance’s 49.1K, and held a 34% Share of Search versus State Insurance’s 14.9%. - AA Insurance was ahead of State Insurance in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AA Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 34.8% to 34%, and its estimated monthly branded searches moved from 111K to 112K. - Across the 11 months ending August 2026, State Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 15.3% to 14.9%, and its estimated monthly branded searches moved from 48.9K to 49.1K. ## How did search popularity change for New Zealand car and home insurers in August 2026? Neither AA Insurance nor State Insurance moved beyond provider rounding among car and home insurers in Aug 2026. ## Month by month | Month | AA Insurance estimated searches | AA Insurance Share of Search | AA Insurance rank | State Insurance estimated searches | State Insurance Share of Search | State Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 111K | 34.8% | 1 | 48.9K | 15.3% | 4 | | Nov 2025 | 113K | 34.3% | 1 | 48.4K | 14.7% | 4 | | Dec 2025 | 110K | 34.3% | 1 | 48.2K | 15% | 4 | | Jan 2026 | 137K | 37.1% | 1 | 59.3K | 16.1% | 4 | | Feb 2026 | 135K | 37.9% | 1 | 48.8K | 13.7% | 4 | | Mar 2026 | 135K | 35.1% | 1 | 59.2K | 15.4% | 4 | | Apr 2026 | 111K | 33.7% | 1 | 48.5K | 14.7% | 4 | | May 2026 | 111K | 33.9% | 1 | 48.8K | 14.9% | 4 | | Jun 2026 | 113K | 34.1% | 1 | 49.9K | 15% | 4 | | Jul 2026 | 113K | 34.5% | 1 | 48.6K | 14.8% | 4 | | Aug 2026 | 112K | 34% | 1 | 49.1K | 14.9% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AA Insurance’s and State Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AA Insurance**: Measured on the search terms “aa auto insurance”, “aa car insurance”, “aa car insurance nz”, “aa contents insurance”, “aa home insurance”, “aa house insurance”, “aa household insurance”, “AA Insurance”, “aa insurance auckland”, “aa insurance car”, “aa insurance new zealand”, “aa insurance nz”, “aa landlord insurance”, “aa motor vehicle insurance”, “aa vehicle insurance”, “aainsurance”, “car insurance aa”, “contents insurance aa”, “home insurance aa”, “house insurance aa” and “nz aa insurance”, summed into one figure. - **State Insurance**: Measured on the search terms “car insurance by state”, “contents insurance state”, “home insurance state”, “house insurance state”, “state car insurance”, “state car insurance nz”, “state contents insurance”, “state home insurance”, “state house insurance”, “State Insurance”, “state insurance car”, “state insurance contents”, “state insurance home insurance”, “state insurance house insurance”, “state insurance new zealand”, “state insurance nz”, “state insurance travel”, “state insurance travel insurance”, “state landlord insurance”, “state travel insurance”, “state travel insurance nz”, “state vehicle insurance” and “travel insurance state”, summed into one figure. - [AA Insurance profile](/demand/nz/brands/aa-insurance) - [State Insurance profile](/demand/nz/brands/state-insurance) - [All car and home insurers in New Zealand](/demand/nz/categories/nz-car-and-home-insurers): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AA Insurance or State Insurance? In August 2026, AA Insurance had more branded searches than State Insurance among car and home insurers in New Zealand. AA Insurance was estimated to have 112K branded searches compared to State Insurance’s 49.1K, and held a 34% Share of Search versus State Insurance’s 14.9%. ## Cite this page Brandwave. "AA Insurance vs State Insurance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aa-insurance-vs-state-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aa-insurance-vs-state-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.