--- title: "AA Insurance vs Initio Insurance: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AA Insurance or Initio Insurance? Compare estimated monthly branded-search demand and Share of Search inside the car and home insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aa-insurance-vs-initio-insurance" publisher: "Brandwave" --- # AA Insurance vs Initio Insurance: Which is more popular by branded search in New Zealand? Which is more popular in search, AA Insurance or Initio Insurance? Compare estimated monthly branded-search demand and Share of Search inside the car and home insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AA Insurance and Initio Insurance - **Competitive set**: car and home insurers - **Market**: New Zealand - **Month measured**: Aug 2026 - **AA Insurance Share of Search**: 34% - **Initio Insurance Share of Search**: 0.67% ## Which is more popular in search, AA Insurance or Initio Insurance? - In August 2026, AA Insurance had more branded searches than Initio Insurance among car and home insurers in New Zealand. AA Insurance was estimated to have 112K branded searches compared to Initio Insurance’s 2.2K, and held a 34% Share of Search versus Initio Insurance’s 0.67%. - AA Insurance was ahead of Initio Insurance in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AA Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 34.8% to 34%, and its estimated monthly branded searches moved from 111K to 112K. - Across the 11 months ending August 2026, Initio Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 0.7% to 0.67%, and its estimated monthly branded searches held steady at 2.2K. ## How did search popularity change for New Zealand car and home insurers in August 2026? Neither AA Insurance nor Initio Insurance moved beyond provider rounding among car and home insurers in Aug 2026. ## Month by month | Month | AA Insurance estimated searches | AA Insurance Share of Search | AA Insurance rank | Initio Insurance estimated searches | Initio Insurance Share of Search | Initio Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 111K | 34.8% | 1 | 2.2K | 0.7% | 10 | | Nov 2025 | 113K | 34.3% | 1 | 2.2K | 0.68% | 10 | | Dec 2025 | 110K | 34.3% | 1 | 1.9K | 0.61% | 10 | | Jan 2026 | 137K | 37.1% | 1 | 2.3K | 0.62% | 10 | | Feb 2026 | 135K | 37.9% | 1 | 2.8K | 0.78% | 10 | | Mar 2026 | 135K | 35.1% | 1 | 2.9K | 0.74% | 10 | | Apr 2026 | 111K | 33.7% | 1 | 2.8K | 0.86% | 10 | | May 2026 | 111K | 33.9% | 1 | 2.8K | 0.86% | 10 | | Jun 2026 | 113K | 34.1% | 1 | 2.8K | 0.84% | 10 | | Jul 2026 | 113K | 34.5% | 1 | 2.2K | 0.67% | 10 | | Aug 2026 | 112K | 34% | 1 | 2.2K | 0.67% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AA Insurance’s and Initio Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AA Insurance**: Measured on the search terms “aa auto insurance”, “aa car insurance”, “aa car insurance nz”, “aa contents insurance”, “aa home insurance”, “aa house insurance”, “aa household insurance”, “AA Insurance”, “aa insurance auckland”, “aa insurance car”, “aa insurance new zealand”, “aa insurance nz”, “aa landlord insurance”, “aa motor vehicle insurance”, “aa vehicle insurance”, “aainsurance”, “car insurance aa”, “contents insurance aa”, “home insurance aa”, “house insurance aa” and “nz aa insurance”, summed into one figure. - **Initio Insurance**: Measured on the search terms “initio car insurance”, “initio contents insurance”, “initio home insurance”, “initio house insurance”, “Initio Insurance”, “initio insurance nz” and “initio landlord insurance”, summed into one figure. - [AA Insurance profile](/demand/nz/brands/aa-insurance) - [Initio Insurance profile](/demand/nz/brands/initio-insurance) - [All car and home insurers in New Zealand](/demand/nz/categories/nz-car-and-home-insurers): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AA Insurance or Initio Insurance? In August 2026, AA Insurance had more branded searches than Initio Insurance among car and home insurers in New Zealand. AA Insurance was estimated to have 112K branded searches compared to Initio Insurance’s 2.2K, and held a 34% Share of Search versus Initio Insurance’s 0.67%. ## Cite this page Brandwave. "AA Insurance vs Initio Insurance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aa-insurance-vs-initio-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aa-insurance-vs-initio-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.