--- title: "AA Auto Centre vs Midas: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AA Auto Centre or Midas? Compare estimated monthly branded-search demand and Share of Search inside the WOF and car servicing chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aa-auto-centre-vs-midas" publisher: "Brandwave" --- # AA Auto Centre vs Midas: Which is more popular by branded search in New Zealand? Which is more popular in search, AA Auto Centre or Midas? Compare estimated monthly branded-search demand and Share of Search inside the WOF and car servicing chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AA Auto Centre and Midas - **Competitive set**: WOF and car servicing chains - **Market**: New Zealand - **Month measured**: Aug 2026 - **AA Auto Centre Share of Search**: 15.2% - **Midas Share of Search**: 0.52% ## Which is more popular in search, AA Auto Centre or Midas? - In August 2026, AA Auto Centre had more branded searches than Midas among WOF and car servicing chains in New Zealand. AA Auto Centre was estimated to have 20.6K branded searches compared to Midas’ 700, and held a 15.2% Share of Search versus Midas’ 0.52%. - AA Auto Centre was ahead of Midas in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AA Auto Centre’s estimated Share of Search among WOF and car servicing chains in New Zealand moved from 14.7% to 15.2%, and its estimated monthly branded searches moved from 25.1K to 20.6K. - Across the 11 months ending August 2026, Midas’ estimated Share of Search among WOF and car servicing chains in New Zealand moved from 0.32% to 0.52%, and its estimated monthly branded searches moved from 550 to 700. ## How did search popularity change for New Zealand WOF and car servicing chains in August 2026? - Estimated monthly branded searches for Midas in New Zealand rose 27.3% over 11 measured months, from 550 to 700 in August 2026. - Estimated monthly branded searches for AA Auto Centre in New Zealand fell 18% over 11 measured months, from 25.1K to 20.6K in August 2026. ## Month by month | Month | AA Auto Centre estimated searches | AA Auto Centre Share of Search | AA Auto Centre rank | Midas estimated searches | Midas Share of Search | Midas rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 25.1K | 14.7% | 2 | 550 | 0.32% | 6 | | Nov 2025 | 28.4K | 16.3% | 2 | 630 | 0.36% | 6 | | Dec 2025 | 32.5K | 17.7% | 2 | 670 | 0.37% | 6 | | Jan 2026 | 34.6K | 18.8% | 2 | 1K | 0.55% | 5 | | Feb 2026 | 28.6K | 19% | 2 | 740 | 0.49% | 6 | | Mar 2026 | 30.6K | 18.5% | 2 | 840 | 0.51% | 6 | | Apr 2026 | 24.4K | 18% | 2 | 590 | 0.44% | 6 | | May 2026 | 22K | 16.1% | 2 | 710 | 0.52% | 6 | | Jun 2026 | 22.1K | 16.1% | 2 | 840 | 0.61% | 5 | | Jul 2026 | 22.3K | 15% | 2 | 730 | 0.49% | 6 | | Aug 2026 | 20.6K | 15.2% | 2 | 700 | 0.52% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AA Auto Centre’s and Midas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AA Auto Centre**: Measured on the search terms “aa auto centre”, “aa auto centre hobson street”, “aa auto centre lower hutt”, “aa auto centre lunn ave”, “aa auto centre near me”, “aa auto centre shirley”, “aa auto centre st lukes”, “aa co nz” and “aaautocentre”, summed into one figure. - **Midas**: Measured on the search terms “midas car service”, “midas near me”, “midas nz” and “midas wof”, summed into one figure. - [AA Auto Centre profile](/demand/nz/brands/aa-auto-centre) - [Midas profile](/demand/nz/brands/midas) - [All WOF and car servicing chains in New Zealand](/demand/nz/categories/nz-wof-and-car-servicing-chains): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AA Auto Centre or Midas? In August 2026, AA Auto Centre had more branded searches than Midas among WOF and car servicing chains in New Zealand. AA Auto Centre was estimated to have 20.6K branded searches compared to Midas’ 700, and held a 15.2% Share of Search versus Midas’ 0.52%. ## Cite this page Brandwave. "AA Auto Centre vs Midas: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aa-auto-centre-vs-midas This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aa-auto-centre-vs-midas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.