---
title: "a2 Platinum vs NAN: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, a2 Platinum or NAN? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/a2-platinum-vs-nan"
publisher: "Brandwave"
---

# a2 Platinum vs NAN: Which is more popular by branded search in New Zealand?

Which is more popular in search, a2 Platinum or NAN? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: a2 Platinum and NAN
- **Competitive set**: Baby formula brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **a2 Platinum Share of Search**: 0.47%
- **NAN Share of Search**: 0.23%

## Which is more popular in search, a2 Platinum or NAN?

- In August 2026, a2 Platinum had more branded searches than NAN among baby formula brands in New Zealand. a2 Platinum was estimated to have 100 branded searches compared to NAN’s 50, and held a 0.47% Share of Search versus NAN’s 0.23%.
- a2 Platinum was ahead of NAN in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, a2 Platinum’s estimated Share of Search among baby formula brands in New Zealand moved from 0.43% to 0.47%, and its estimated monthly branded searches moved from 70 to 100.
- Across the 11 months ending August 2026, NAN’s estimated Share of Search among baby formula brands in New Zealand moved from 0.43% to 0.23%, and its estimated monthly branded searches moved from 70 to 50.

## How did search popularity change for New Zealand baby formula brands in August 2026?

- Estimated monthly branded searches for a2 Platinum in New Zealand rose 42.9% over 11 measured months, from 70 to 100 in August 2026.
- Estimated monthly branded searches for NAN in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

## Month by month

| Month | a2 Platinum estimated searches | a2 Platinum Share of Search | a2 Platinum rank | NAN estimated searches | NAN Share of Search | NAN rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | 0.43% | 6 | 70 | 0.43% | 7 |
| Nov 2025 | 70 | 0.46% | 6 | 40 | 0.27% | 7 |
| Dec 2025 | 80 | 0.5% | 6 | 70 | 0.43% | 7 |
| Jan 2026 | 120 | 0.6% | 6 | 70 | 0.35% | 7 |
| Feb 2026 | 100 | 0.45% | 6 | 40 | 0.18% | 7 |
| Mar 2026 | 120 | 0.53% | 6 | 60 | 0.27% | 7 |
| Apr 2026 | 110 | 0.57% | 6 | 50 | 0.26% | 7 |
| May 2026 | 140 | 0.7% | 6 | 60 | 0.3% | 7 |
| Jun 2026 | 80 | 0.42% | 6 | 60 | 0.31% | 7 |
| Jul 2026 | 130 | 0.67% | 6 | 60 | 0.31% | 7 |
| Aug 2026 | 100 | 0.47% | 6 | 50 | 0.23% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using a2 Platinum’s and NAN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **a2 Platinum**: Measured on the search terms “a2 platinum formula”, “a2 platinum infant formula”, “a2 platinum new zealand”, “a2 platinum nz” and “a2platinum”, summed into one figure.
- **NAN**: Measured on the search terms “nan baby formula”, “nan formula” and “nan optipro”, summed into one figure.

- [a2 Platinum profile](/demand/nz/brands/a2-platinum)
- [NAN profile](/demand/nz/brands/nan)
- [All baby formula brands in New Zealand](/demand/nz/categories/nz-baby-formula-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, a2 Platinum or NAN?

In August 2026, a2 Platinum had more branded searches than NAN among baby formula brands in New Zealand. a2 Platinum was estimated to have 100 branded searches compared to NAN’s 50, and held a 0.47% Share of Search versus NAN’s 0.23%.

## Cite this page

Brandwave. "a2 Platinum vs NAN: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/a2-platinum-vs-nan

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/a2-platinum-vs-nan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.