--- title: "a2 Milk vs Oatly: Which is searched more in New Zealand?" description: "Is a2 Milk or Oatly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/a2-milk-vs-oatly" publisher: "Brandwave" --- # a2 Milk vs Oatly: Which is searched more in New Zealand? Is a2 Milk or Oatly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: a2 Milk and Oatly - **Competitive set**: Milk brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **a2 Milk Share of Search**: 23.1% - **Oatly Share of Search**: 3.5% ## Is a2 Milk or Oatly more popular in search? - In September 2026, a2 Milk had more branded searches than Oatly among milk brands in New Zealand. a2 Milk had about 2,830 branded searches, while Oatly had 430. a2 Milk made up 23.1% of all milk brand searches we track, and Oatly accounted for 3.5%. - a2 Milk was ahead of Oatly in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, a2 Milk’s share of searches among milk brands in New Zealand moved from 24.7% to 23.1%, and its estimated monthly branded searches moved from 3K to 2.8K. - Across the 12 months ending September 2026, Oatly’s share of searches among milk brands in New Zealand moved from 4.4% to 3.5%, and its estimated monthly branded searches moved from 530 to 430. ## Top milk brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, a2 Milk was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Oatly did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Anchor | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Meadow Fresh | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lewis Road Creamery | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | a2 Milk | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Puhoi Valley | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Alpro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oatly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oob | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about milk brands - Asked ChatGPT "Which milk brand should I buy in New Zealand?": 1. Anchor, 2. Meadow Fresh, 3. Lewis Road Creamery - Asked ChatGPT "What are the best milk brands in New Zealand?": 1. Lewis Road Creamery, 2. Anchor, 3. Puhoi Valley, 4. Meadow Fresh, 5. a2 Milk - Asked ChatGPT "What's the best milk brand in New Zealand for everyday drinking?": 1. Anchor, 2. Meadow Fresh, 3. Lewis Road Creamery - Searched Google, AI Overview "milk brands nz": 1. Anchor, 2. Meadow Fresh, 3. a2 Milk, 4. Lewis Road Creamery, 5. Puhoi Valley - Searched Google, AI Overview "fresh milk nz": 1. Lewis Road Creamery, 2. Meadow Fresh Not named in any answer: Alpro, Oatly and Oob. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand milk brands in September 2026? - In September 2026, Anchor overtook a2 Milk to become the leader among milk brands in New Zealand, with 32.2% of the searches. - In September 2026, Alpro overtook Oatly to rank 6th among milk brands in New Zealand, with 3.9% of the searches. - In September 2026, a2 Milk lost share of searches among milk brands in New Zealand, from 29.5% to 23.1%. - In September 2026, Oatly lost share of searches among milk brands in New Zealand, from 4.6% to 3.5%. ## Month by month | Month | a2 Milk estimated searches | a2 Milk Share of Search | a2 Milk rank | Oatly estimated searches | Oatly Share of Search | Oatly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 24.7% | 2 | 530 | 4.4% | 6 | | Nov 2025 | 3.4K | 28.7% | 1 | 490 | 4.2% | 6 | | Dec 2025 | 2.2K | 21.3% | 2 | 370 | 3.6% | 7 | | Jan 2026 | 3.4K | 27.6% | 1 | 490 | 4% | 6 | | Feb 2026 | 3.6K | 28.9% | 1 | 800 | 6.3% | 6 | | Mar 2026 | 3.4K | 25.6% | 2 | 560 | 4.2% | 6 | | Apr 2026 | 6K | 39.9% | 1 | 530 | 3.5% | 6 | | May 2026 | 5.3K | 36.9% | 1 | 560 | 3.9% | 6 | | Jun 2026 | 4.3K | 32.5% | 1 | 460 | 3.5% | 6 | | Jul 2026 | 4K | 30% | 1 | 490 | 3.7% | 6 | | Aug 2026 | 4.2K | 29.5% | 1 | 650 | 4.6% | 6 | | Sep 2026 | 2.8K | 23.1% | 2 | 430 | 3.5% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using a2 Milk’s and Oatly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **a2 Milk**: Measured on the search terms “a2 milk”, “a2 milk co”, “a2 milk dairy”, “a2 milk formula”, “a2 milk intolerance”, “a2 milk milk”, “a2milk”, “a2milk milk” and “organic a2 milk”, summed into one figure. - **Oatly**: Measured on the search terms “oatly” and “oatly milk”, summed into one figure. - [a2 Milk profile](/demand/nz/brands/a2-milk) - [Oatly profile](/demand/nz/brands/oatly) - [All milk brands in New Zealand](/demand/nz/categories/nz-milk-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is a2 Milk or Oatly more popular in search? In September 2026, a2 Milk had more branded searches than Oatly among milk brands in New Zealand. a2 Milk had about 2,830 branded searches, while Oatly had 430. a2 Milk made up 23.1% of all milk brand searches we track, and Oatly accounted for 3.5%. ## Cite this page Brandwave. "a2 Milk vs Oatly: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/a2-milk-vs-oatly This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/a2-milk-vs-oatly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.