--- title: "A Graceful Undertaking vs Morris & Morris: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, A Graceful Undertaking or Morris & Morris? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/a-graceful-undertaking-vs-morris-morris" publisher: "Brandwave" --- # A Graceful Undertaking vs Morris & Morris: Which is more popular by branded search in New Zealand? Which is more popular in search, A Graceful Undertaking or Morris & Morris? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: A Graceful Undertaking and Morris & Morris - **Competitive set**: Whangarei funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **A Graceful Undertaking Share of Search**: 2.5% - **Morris & Morris Share of Search**: 29.7% ## Which is more popular in search, A Graceful Undertaking or Morris & Morris? - In August 2026, Morris & Morris had more branded searches than A Graceful Undertaking among whangarei funeral directors in New Zealand. Morris & Morris was estimated to have 1.5K branded searches compared to A Graceful Undertaking’s 130, and held a 29.7% Share of Search versus A Graceful Undertaking’s 2.5%. - Morris & Morris was ahead of A Graceful Undertaking in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, A Graceful Undertaking’s estimated Share of Search among whangarei funeral directors in New Zealand moved from 3.2% to 2.5%, and its estimated monthly branded searches moved from 140 to 130. - Across the 11 months ending August 2026, Morris & Morris’ estimated Share of Search among whangarei funeral directors in New Zealand moved from 30.8% to 29.7%, and its estimated monthly branded searches moved from 1.4K to 1.5K. ## How did search popularity change for New Zealand whangarei funeral directors in August 2026? - In August 2026, A Graceful Undertaking gained estimated Share of Search among whangarei funeral directors in New Zealand, from 1.9% to 2.5%. - In August 2026, Morris & Morris lost estimated Share of Search among whangarei funeral directors in New Zealand, from 30.9% to 29.7%. ## Month by month | Month | A Graceful Undertaking estimated searches | A Graceful Undertaking Share of Search | A Graceful Undertaking rank | Morris & Morris estimated searches | Morris & Morris Share of Search | Morris & Morris rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 3.2% | 6 | 1.4K | 30.8% | 2 | | Nov 2025 | 90 | 2.2% | 6 | 1.1K | 27.2% | 2 | | Dec 2025 | 40 | 1.1% | 6 | 1.3K | 34.9% | 2 | | Jan 2026 | 140 | 3.3% | 6 | 960 | 22.9% | 2 | | Feb 2026 | 130 | 3% | 6 | 1.5K | 34.1% | 1 | | Mar 2026 | 120 | 2.8% | 6 | 1.1K | 26.9% | 2 | | Apr 2026 | 90 | 1.8% | 6 | 1.2K | 23.8% | 2 | | May 2026 | 110 | 2.8% | 6 | 1.3K | 32.1% | 2 | | Jun 2026 | 100 | 2.3% | 6 | 980 | 22.5% | 2 | | Jul 2026 | 90 | 1.9% | 6 | 1.5K | 30.9% | 2 | | Aug 2026 | 130 | 2.5% | 6 | 1.5K | 29.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using A Graceful Undertaking’s and Morris & Morris’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **A Graceful Undertaking**: Measured on the search terms “a graceful undertaking” and “a graceful undertaking whangarei”, summed into one figure. - **Morris & Morris**: Measured on the search terms “morris & morris”, “morris & morris funeral home”, “morris & morris funerals”, “morris & morris whangarei”, “morris and morris”, “morris and morris funerals” and “morris and morris whangarei”, summed into one figure. - [A Graceful Undertaking profile](/demand/nz/brands/a-graceful-undertaking) - [Morris & Morris profile](/demand/nz/brands/morris-morris) - [All whangarei funeral directors in New Zealand](/demand/nz/categories/nz-whangarei-funeral-directors): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, A Graceful Undertaking or Morris & Morris? In August 2026, Morris & Morris had more branded searches than A Graceful Undertaking among whangarei funeral directors in New Zealand. Morris & Morris was estimated to have 1.5K branded searches compared to A Graceful Undertaking’s 130, and held a 29.7% Share of Search versus A Graceful Undertaking’s 2.5%. ## Cite this page Brandwave. "A Graceful Undertaking vs Morris & Morris: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/a-graceful-undertaking-vs-morris-morris This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/a-graceful-undertaking-vs-morris-morris. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.