--- title: "A&C Homestore vs Spotlight: Which is searched more in New Zealand?" description: "Is A&C Homestore or Spotlight more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the homeware retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/a-and-c-homestore-vs-spotlight" publisher: "Brandwave" --- # A&C Homestore vs Spotlight: Which is searched more in New Zealand? Is A&C Homestore or Spotlight more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the homeware retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: A&C Homestore and Spotlight - **Competitive set**: homeware retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **A&C Homestore Share of Search**: 0.09% - **Spotlight Share of Search**: 6.5% ## Is A&C Homestore or Spotlight more popular in search? - In September 2026, Spotlight had more branded searches than A&C Homestore among homeware retailers in New Zealand. Spotlight had about 135,000 branded searches, while A&C Homestore had 1,900. Spotlight made up 6.5% of all homeware retailer searches we track, and A&C Homestore accounted for 0.09%. - Spotlight was ahead of A&C Homestore in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, A&C Homestore’s share of searches among homeware retailers in New Zealand moved from 0.11% to 0.09%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending September 2026, Spotlight’s share of searches among homeware retailers in New Zealand moved from 7.6% to 6.5%, and its estimated monthly branded searches moved from 165K to 135K. ## Top homeware retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, A&C Homestore was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Spotlight did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Briscoes Homeware | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Father Rabbit | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Kmart NZ | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Città | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | A&C Homestore | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | The Warehouse | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | The Homestore | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Farmers | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Spotlight | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | IKEA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about homeware retailers - Asked ChatGPT "Which homeware retailer should I shop at in New Zealand?": 1. Briscoes Homeware, 2. Kmart NZ, 3. Città, 4. Farmers, 5. The Warehouse - Asked ChatGPT "What are the best homeware retailers in New Zealand?": 1. Città, 2. Father Rabbit, 3. Briscoes Homeware, 4. A&C Homestore, 5. The Homestore, 6. The Warehouse - Asked ChatGPT "What's the best homeware retailer in New Zealand for everyday home items?": 1. Kmart NZ, 2. The Warehouse, 3. Briscoes Homeware - Searched Google, AI Overview "homeware stores nz": 1. Father Rabbit, 2. A&C Homestore, 3. Città, 4. The Homestore - Searched Google, AI Overview "homeware shop nz": 1. Father Rabbit, 2. A&C Homestore, 3. The Homestore Not named in any answer: Spotlight and IKEA. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand homeware retailers in September 2026? - In September 2026, Spotlight lost share of searches among homeware retailers in New Zealand, from 7.8% to 6.5%. - In September 2026, A&C Homestore rose from 9th to 8th among homeware retailers in New Zealand. ## Month by month | Month | A&C Homestore estimated searches | A&C Homestore Share of Search | A&C Homestore rank | Spotlight estimated searches | Spotlight Share of Search | Spotlight rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 0.11% | 8 | 165K | 7.6% | 4 | | Nov 2025 | 2.9K | 0.11% | 8 | 165K | 6% | 4 | | Dec 2025 | 2.4K | 0.07% | 9 | 165K | 4.7% | 5 | | Jan 2026 | 2.4K | 0.09% | 8 | 135K | 5.3% | 5 | | Feb 2026 | 1.6K | 0.08% | 8 | 135K | 6.6% | 5 | | Mar 2026 | 1.9K | 0.09% | 8 | 135K | 6.3% | 5 | | Apr 2026 | 1.9K | 0.08% | 8 | 165K | 6.8% | 4 | | May 2026 | 1.9K | 0.09% | 9 | 165K | 7.6% | 4 | | Jun 2026 | 1.6K | 0.08% | 9 | 165K | 7.8% | 4 | | Jul 2026 | 1.6K | 0.07% | 9 | 135K | 6.1% | 5 | | Aug 2026 | 1.9K | 0.09% | 9 | 165K | 7.8% | 4 | | Sep 2026 | 1.9K | 0.09% | 8 | 135K | 6.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using A&C Homestore’s and Spotlight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **A&C Homestore**: Measured on the search term “a&c homestore”. - **Spotlight**: Measured on the search terms “Spotlight”, “spotlight bedding” and “spotlight home decor”, summed into one figure. - [A&C Homestore profile](/demand/nz/brands/a-and-c-homestore) - [Spotlight profile](/demand/nz/brands/spotlight) - [All homeware retailers in New Zealand](/demand/nz/categories/nz-homeware-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is A&C Homestore or Spotlight more popular in search? In September 2026, Spotlight had more branded searches than A&C Homestore among homeware retailers in New Zealand. Spotlight had about 135,000 branded searches, while A&C Homestore had 1,900. Spotlight made up 6.5% of all homeware retailer searches we track, and A&C Homestore accounted for 0.09%. ## Cite this page Brandwave. "A&C Homestore vs Spotlight: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/a-and-c-homestore-vs-spotlight This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/a-and-c-homestore-vs-spotlight. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.