---
title: "99designs vs Toptal: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, 99designs or Toptal? Compare estimated monthly branded-search demand and Share of Search inside the Freelance marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/99designs-vs-toptal"
publisher: "Brandwave"
---

# 99designs vs Toptal: Which is more popular by branded search in New Zealand?

Which is more popular in search, 99designs or Toptal? Compare estimated monthly branded-search demand and Share of Search inside the Freelance marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: 99designs and Toptal
- **Competitive set**: Freelance marketplaces
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **99designs Share of Search**: 0.71%
- **Toptal Share of Search**: 1.5%

## Which is more popular in search, 99designs or Toptal?

- In August 2026, Toptal had more branded searches than 99designs among freelance marketplaces in New Zealand. Toptal was estimated to have 190 branded searches compared to 99designs’ 90, and held a 1.5% Share of Search versus 99designs’ 0.71%.
- Toptal was ahead of 99designs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 99designs’ estimated Share of Search among freelance marketplaces in New Zealand moved from 0.74% to 0.71%, and its estimated monthly branded searches moved from 120 to 90.
- Across the 11 months ending August 2026, Toptal’s estimated Share of Search among freelance marketplaces in New Zealand moved from 1.2% to 1.5%, and its estimated monthly branded searches held steady at 190.

## How did search popularity change for New Zealand freelance marketplaces in August 2026?

- In August 2026, Toptal rose from 4th to 3rd among freelance marketplaces in New Zealand.
- Estimated monthly branded searches for 99designs in New Zealand fell 25% over 11 measured months, from 120 to 90 in August 2026.

## Month by month

| Month | 99designs estimated searches | 99designs Share of Search | 99designs rank | Toptal estimated searches | Toptal Share of Search | Toptal rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 120 | 0.74% | 5 | 190 | 1.2% | 3 |
| Nov 2025 | 70 | 0.49% | 5 | 200 | 1.4% | 4 |
| Dec 2025 | 80 | 0.57% | 5 | 180 | 1.3% | 3 |
| Jan 2026 | 60 | 0.38% | 5 | 230 | 1.5% | 4 |
| Feb 2026 | 70 | 0.48% | 5 | 200 | 1.4% | 4 |
| Mar 2026 | 110 | 0.68% | 5 | 240 | 1.5% | 4 |
| Apr 2026 | 60 | 0.38% | 5 | 190 | 1.2% | 4 |
| May 2026 | 100 | 0.67% | 5 | 180 | 1.2% | 4 |
| Jun 2026 | 80 | 0.55% | 5 | 160 | 1.1% | 4 |
| Jul 2026 | 60 | 0.47% | 5 | 150 | 1.2% | 4 |
| Aug 2026 | 90 | 0.71% | 5 | 190 | 1.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using 99designs’ and Toptal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **99designs**: Measured on the search terms “99designs”, “99designs com”, “99designs freelance”, “99designs near me” and “99designs nz”, summed into one figure.
- **Toptal**: Measured on the search terms “toptal”, “toptal com”, “toptal freelance”, “toptal hire” and “toptal nz”, summed into one figure.

- [99designs profile](/demand/nz/brands/99designs)
- [Toptal profile](/demand/nz/brands/toptal)
- [All freelance marketplaces in New Zealand](/demand/nz/categories/nz-freelance-marketplaces): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, 99designs or Toptal?

In August 2026, Toptal had more branded searches than 99designs among freelance marketplaces in New Zealand. Toptal was estimated to have 190 branded searches compared to 99designs’ 90, and held a 1.5% Share of Search versus 99designs’ 0.71%.

## Cite this page

Brandwave. "99designs vs Toptal: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/99designs-vs-toptal

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/99designs-vs-toptal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.