--- title: "99 Bikes vs Outset: Which is searched more in New Zealand?" description: "Is 99 Bikes or Outset more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike shops set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/99-bikes-vs-outset-bike" publisher: "Brandwave" --- # 99 Bikes vs Outset: Which is searched more in New Zealand? Is 99 Bikes or Outset more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike shops set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 99 Bikes and Outset - **Competitive set**: Bike shops - **Market**: New Zealand - **Month measured**: Sep 2026 - **99 Bikes Share of Search**: 23% - **Outset Share of Search**: 0.74% ## Is 99 Bikes or Outset more popular in search? - In September 2026, 99 Bikes had more branded searches than Outset among bike shops in New Zealand. 99 Bikes had about 12,100 branded searches, while Outset had 390. 99 Bikes made up 23% of all bike shop searches we track, and Outset accounted for 0.74%. - 99 Bikes was ahead of Outset in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, 99 Bikes’ share of searches among bike shops in New Zealand moved from 13.5% to 23%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending September 2026, Outset’s share of searches among bike shops in New Zealand moved from 0.29% to 0.74%, and its estimated monthly branded searches moved from 260 to 390. ## Top bike shops in ChatGPT and Google AI Overviews In three ChatGPT questions, Outset appeared in all three answers. 99 Bikes was mentioned in two out of three: in two of the three ChatGPT answers. Outset was listed before 99 Bikes in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Evo Cycles | 1st | 3 of 3 | 3 of 3 | | Outset | 2nd | 3 of 3 | 3 of 3 | | Pushbikes | 3rd | 2 of 3 | 2 of 3 | | 99 Bikes | 4th | 2 of 3 | 2 of 3 | | Torpedo7 | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about bike shops - Asked ChatGPT "Which bike shop should I shop at in New Zealand?": 1. Evo Cycles, 2. 99 Bikes, 3. Outset - Asked ChatGPT "What are the best bike shops in New Zealand?": 1. Evo Cycles, 2. Outset, 3. 99 Bikes, 4. Pushbikes - Asked ChatGPT "What's the best bike shop in New Zealand for new bike parts?": 1. Pushbikes, 2. Evo Cycles, 3. Outset Not named in any answer: Torpedo7. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand bike shops in September 2026? - In September 2026, 99 Bikes lost share of searches among bike shops in New Zealand, from 24.1% to 23%. - Estimated monthly branded searches for Outset in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026. ## Month by month | Month | 99 Bikes estimated searches | 99 Bikes Share of Search | 99 Bikes rank | Outset estimated searches | Outset Share of Search | Outset rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 13.5% | 3 | 260 | 0.29% | 5 | | Nov 2025 | 18.1K | 12% | 3 | 260 | 0.17% | 5 | | Dec 2025 | 14.8K | 9.3% | 3 | 320 | 0.2% | 5 | | Jan 2026 | 12.1K | 10% | 3 | 260 | 0.22% | 5 | | Feb 2026 | 12.1K | 8% | 3 | 260 | 0.17% | 5 | | Mar 2026 | 14.8K | 14.9% | 3 | 320 | 0.32% | 5 | | Apr 2026 | 14.8K | 19.4% | 3 | 320 | 0.42% | 5 | | May 2026 | 14.8K | 24.1% | 3 | 320 | 0.52% | 5 | | Jun 2026 | 12.1K | 24.1% | 3 | 320 | 0.64% | 5 | | Jul 2026 | 12.1K | 24.1% | 3 | 260 | 0.52% | 5 | | Aug 2026 | 12.1K | 24.1% | 3 | 260 | 0.52% | 5 | | Sep 2026 | 12.1K | 23% | 2 | 390 | 0.74% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using 99 Bikes’ and Outset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **99 Bikes**: Measured on the search term “99 bikes”. - **Outset**: Measured on the search terms “outset bike” and “outset bikes”, summed into one figure. - [99 Bikes profile](/demand/nz/brands/99-bikes) - [Outset profile](/demand/nz/brands/outset-bike) - [All bike shops in New Zealand](/demand/nz/categories/nz-bike-shops): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 99 Bikes or Outset more popular in search? In September 2026, 99 Bikes had more branded searches than Outset among bike shops in New Zealand. 99 Bikes had about 12,100 branded searches, while Outset had 390. 99 Bikes made up 23% of all bike shop searches we track, and Outset accounted for 0.74%. ## Cite this page Brandwave. "99 Bikes vs Outset: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/99-bikes-vs-outset-bike This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/99-bikes-vs-outset-bike. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.