--- title: "5th Street vs Twenty Seven Steps: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, 5th Street or Twenty Seven Steps? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/5th-street-vs-twenty-seven-steps" publisher: "Brandwave" --- # 5th Street vs Twenty Seven Steps: Which is more popular by branded search in New Zealand? Which is more popular in search, 5th Street or Twenty Seven Steps? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 5th Street and Twenty Seven Steps - **Competitive set**: Christchurch destination restaurants - **Market**: New Zealand - **Month measured**: Aug 2026 - **5th Street Share of Search**: 5.7% - **Twenty Seven Steps Share of Search**: 15.9% ## Which is more popular in search, 5th Street or Twenty Seven Steps? - In August 2026, Twenty Seven Steps had more branded searches than 5th Street among christchurch destination restaurants in New Zealand. Twenty Seven Steps was estimated to have 7.1K branded searches compared to 5th Street’s 2.5K, and held a 15.9% Share of Search versus 5th Street’s 5.7%. - Twenty Seven Steps was ahead of 5th Street in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, 5th Street’s estimated Share of Search among christchurch destination restaurants in New Zealand moved from 5.9% to 5.7%, and its estimated monthly branded searches held steady at 2.5K. - Across the 11 months ending August 2026, Twenty Seven Steps’ estimated Share of Search among christchurch destination restaurants in New Zealand moved from 20.6% to 15.9%, and its estimated monthly branded searches moved from 8.5K to 7.1K. ## How did search popularity change for New Zealand christchurch destination restaurants in August 2026? - In August 2026, Twenty Seven Steps gained estimated Share of Search among christchurch destination restaurants in New Zealand, from 14.8% to 15.9%. - In August 2026, 5th Street gained estimated Share of Search among christchurch destination restaurants in New Zealand, from 5.1% to 5.7%. ## Month by month | Month | 5th Street estimated searches | 5th Street Share of Search | 5th Street rank | Twenty Seven Steps estimated searches | Twenty Seven Steps Share of Search | Twenty Seven Steps rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 5.9% | 4 | 8.5K | 20.6% | 2 | | Nov 2025 | 2.4K | 5.3% | 5 | 10.3K | 22.5% | 2 | | Dec 2025 | 2.4K | 4.5% | 5 | 12.6K | 23.4% | 2 | | Jan 2026 | 3K | 5.7% | 5 | 12.7K | 23.9% | 2 | | Feb 2026 | 2.9K | 5.4% | 5 | 12.7K | 23.5% | 2 | | Mar 2026 | 2.4K | 4.6% | 4 | 12.7K | 24.5% | 2 | | Apr 2026 | 2.8K | 5.9% | 4 | 8.6K | 18% | 2 | | May 2026 | 2.5K | 5.9% | 4 | 8.6K | 20.4% | 2 | | Jun 2026 | 2K | 3.3% | 5 | 5.7K | 9.5% | 3 | | Jul 2026 | 2.4K | 5.1% | 4 | 7.1K | 14.8% | 3 | | Aug 2026 | 2.5K | 5.7% | 4 | 7.1K | 15.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using 5th Street’s and Twenty Seven Steps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **5th Street**: Measured on the search terms “5th street christchurch”, “5th street menu”, “5th street restaurant”, “restaurant 5th street” and “restaurant on 5th street”, summed into one figure. - **Twenty Seven Steps**: Measured on the search terms “27 steps” and “twenty seven steps menu”, summed into one figure. - [5th Street profile](/demand/nz/brands/5th-street) - [Twenty Seven Steps profile](/demand/nz/brands/twenty-seven-steps) - [All christchurch destination restaurants in New Zealand](/demand/nz/categories/nz-christchurch-restaurants): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, 5th Street or Twenty Seven Steps? In August 2026, Twenty Seven Steps had more branded searches than 5th Street among christchurch destination restaurants in New Zealand. Twenty Seven Steps was estimated to have 7.1K branded searches compared to 5th Street’s 2.5K, and held a 15.9% Share of Search versus 5th Street’s 5.7%. ## Cite this page Brandwave. "5th Street vs Twenty Seven Steps: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/5th-street-vs-twenty-seven-steps This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/5th-street-vs-twenty-seven-steps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.