--- title: "5th Street vs Londo: Which is searched more in New Zealand?" description: "Is 5th Street or Londo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/5th-street-vs-londo" publisher: "Brandwave" --- # 5th Street vs Londo: Which is searched more in New Zealand? Is 5th Street or Londo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 5th Street and Londo - **Competitive set**: Christchurch destination restaurants - **Market**: New Zealand - **Month measured**: Sep 2026 - **5th Street Share of Search**: 16.1% - **Londo Share of Search**: 1.4% ## Is 5th Street or Londo more popular in search? - In September 2026, 5th Street had more branded searches than Londo among Christchurch destination restaurants in New Zealand. 5th Street had about 8,450 branded searches, while Londo had 720. 5th Street made up 16.1% of all Christchurch destination restaurant searches we track, and Londo accounted for 1.4%. - 5th Street was ahead of Londo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, 5th Street’s share of searches among Christchurch destination restaurants in New Zealand moved from 20.1% to 16.1%, and its estimated monthly branded searches moved from 10.3K to 8.4K. - Across the 12 months ending September 2026, Londo’s share of searches among Christchurch destination restaurants in New Zealand held steady at 1.4%, and its estimated monthly branded searches held steady at 720. ## Top Christchurch destination restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Londo was mentioned in two out of three: in two of the three ChatGPT answers. 5th Street did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Inati | 1st | 3 of 3 | 3 of 3 | | Tussock Hill | 2nd | 3 of 3 | 3 of 3 | | Londo | 3rd | 2 of 3 | 2 of 3 | | Gatherings | 4th | 1 of 3 | 1 of 3 | | Twenty Seven Steps | 5th | 1 of 3 | 1 of 3 | | King of Snake | Not ranked | 0 of 3 | 0 of 3 | | 5th Street | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Christchurch destination restaurants - Asked ChatGPT "Which destination restaurant should I go to in Christchurch, New Zealand?": 1. Inati, 2. Tussock Hill, 3. Londo - Asked ChatGPT "What are the best destination restaurants in Christchurch, New Zealand?": 1. Tussock Hill, 2. Inati, 3. Gatherings, 4. Londo, 5. Twenty Seven Steps - Asked ChatGPT "What's the best destination restaurant in Christchurch, New Zealand for a special meal?": 1. Inati, 2. Tussock Hill Not named in any answer: King of Snake and 5th Street. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand Christchurch destination restaurants in September 2026? - In September 2026, 5th Street overtook Inati to rank 2nd among Christchurch destination restaurants in New Zealand, with 16.1% of the searches. ## Month by month | Month | 5th Street estimated searches | 5th Street Share of Search | 5th Street rank | Londo estimated searches | Londo Share of Search | Londo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.3K | 20.1% | 2 | 720 | 1.4% | 7 | | Nov 2025 | 10.3K | 18.3% | 3 | 590 | 1.1% | 7 | | Dec 2025 | 10.3K | 16.1% | 3 | 590 | 0.92% | 7 | | Jan 2026 | 12.5K | 19.3% | 3 | 590 | 0.91% | 7 | | Feb 2026 | 10.3K | 16.2% | 3 | 590 | 0.93% | 7 | | Mar 2026 | 10.3K | 16.6% | 3 | 720 | 1.2% | 7 | | Apr 2026 | 10.6K | 18.6% | 2 | 590 | 1% | 7 | | May 2026 | 8.5K | 17% | 3 | 720 | 1.4% | 7 | | Jun 2026 | 8.4K | 10.2% | 4 | 1.3K | 1.6% | 7 | | Jul 2026 | 8.4K | 13.5% | 3 | 1.3K | 2.1% | 7 | | Aug 2026 | 8.5K | 15.6% | 3 | 1K | 1.8% | 7 | | Sep 2026 | 8.4K | 16.1% | 2 | 720 | 1.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using 5th Street’s and Londo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **5th Street**: Measured on the search terms “5th street”, “5th street menu”, “5th street restaurant” and “restaurant 5th street”, summed into one figure. - **Londo**: Measured on the search term “londo christchurch”. - [5th Street profile](/demand/nz/brands/5th-street) - [Londo profile](/demand/nz/brands/londo) - [All Christchurch destination restaurants in New Zealand](/demand/nz/locations/christchurch/restaurants): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 5th Street or Londo more popular in search? In September 2026, 5th Street had more branded searches than Londo among Christchurch destination restaurants in New Zealand. 5th Street had about 8,450 branded searches, while Londo had 720. 5th Street made up 16.1% of all Christchurch destination restaurant searches we track, and Londo accounted for 1.4%. ## Cite this page Brandwave. "5th Street vs Londo: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/5th-street-vs-londo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/5th-street-vs-londo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.